$1.9bn
$XX.Xm
9,253
1,124
$XXX.Xm
Over the past five years, the Amusement Parks and Centres Operation industry has declined at an average annual rate of 1.2%. The COVID-19 pandemic and related travel restrictions from March 2020 to February 2022 led to a sharp drop in domestic and international tourist activity. Visitor numbers at popular theme parks collapsed. Without sufficient turnover, most businesses in the industry struggled to cover their fixed costs and profit margins dropped across the board. Despite these challenges, the industry managed to maintain stability in its employment and establishment numbers, largely due to government aid that enabled businesses to retain their workforce. As lockdown restrictions started to ease, the amusement park industry began to show signs of revival, primarily fuelled by a surge in tourism. A noteworthy rebound in tourist numbers following two years of economic downturn has fostered a bounce back in industry revenue to near pre-pandemic levels. This renaissance has helped to recover profit margins to a reasonable level.
Industry revenue has declined at a CAGR of 1.2 % over the past five years, to reach an estimated $1.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Village Roadshow | 338.0 | |
Ardent Leisure | 72.9 | |
Merlin Entertainments Australia | 54.7 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Admissions and services, Rides and Food and beverages. Admissions and services is the largest segment of the Amusement Parks and Centres Operation in Australia.
Ticket discounts are eroding admissions and services’ revenue share
Amusement or theme parks offer attractions such as mechanical rides, water slides, games, shows and theme exhibits. They also lease venue space for other businesses to operate attractions or provide services (such as selling food) on a concession basis. Amusement arcades, centres or parlours are permanently located in the venues and offer many coin-operated games, such as pinball.
Purchase this report to view all 4 major companies in this industry.
ANZSIC 9131 - Amusement Parks and Centres Operation in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The COVID-19 pandemic severely impacted the amusement parks and centres, leading to significant revenue declines and reduced profit margins. Despite easing restrictions and s...
Learn about an industry's products and services, markets and trends in international trade.
Industry revenue is supported mostly by domestic visitors under 40, as amusement parks appeal to children and their families. Recovering international tourism has supported i...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Queensland is Australia’s theme park capital. The most well-known theme parks in the country are located on the Gold Coast.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The industry faces many substitutions through the many alternative entertainment sources at cheaper prices. However, theme parks and amusement centres are able to offer exper...
Learn about the performance of the top companies in the industry.
Village Roadshow’s parent company, BGH Capital, is looking to refinance its investment following the industry’s recovery after the COVID-19 pandemic. The private equity compa...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Demand for amusement parks and centres is highly influenced by domestic and international tourism. The return of international visitors has helped the industry recover after ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Wage costs have stabilised after peaking during the COVID-19 outbreak, helping to boost profitability. Recovering revenue has prevented wage costs from eating into profit mar...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Amusement Parks and Centres Operation industry in Australia is $1.9bn in 2024.
There are 1,124 businesses in the Amusement Parks and Centres Operation industry in Australia, which has grown at a CAGR of 1.3 % between 2019 and 2024.
The market size of the Amusement Parks and Centres Operation industry in Australia has been declining at a CAGR of 1.2 % between 2019 and 2024.
Over the next five years, the Amusement Parks and Centres Operation industry in Australia is expected to grow.
The biggest companies operating in the Amusement Parks and Centres Operation market in Australia are Village Roadshow, Ardent Leisure and Merlin Entertainments Australia
Admissions and services and Rides are part of the Amusement Parks and Centres Operation industry.
The company holding the most market share in Australia is Village Roadshow.
The level of competition is moderate and steady in the Amusement Parks and Centres Operation industry in Australia.