Art and Non-Vocational Education in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC P8210Revenue
$7.3bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
107k
Businesses
19,877
Wages
$X.Xbn
Art and Non-Vocational Education in Australia industry analysis
Providers in the Art and Non-Vocational Education industry offer various educational services to downstream markets, including both households and businesses. The industry is highly fragmented – many providers are owner-operators, and for segments like providing driving lessons, music lessons and tutoring, it's relatively easy to start up operations. However, providers must contend with well-established firms in their respective segments, meaning that barriers to entry and competitive conditions can vary among different types of education. Providers tend to rely on favourable trends in business confidence, net migration and household discretionary income, since these factors can markedly influence performance.Border restrictions during the COVID-19 pandemic dampened net migration and foreign student numbers, which are key markets for English language courses. Movement restrictions also temporarily dulled demand for driving lessons, since people were instructed to remain at home. But conditions for these services have since recovered. Net migration and foreign student numbers are now on the rise, elevating demand for courses and English Language Intensive Courses for Overseas Students (ELICOS) programs. Rises in discretionary incomes have fuelled demand for tutoring, and bans on private tutoring in China have meant that students have turned to international sources to receive tutoring, like Australian tutoring companies. Revenue is expected to climb at an annualised 4.1% to $7.3 billion over the five years through 2022-23. This trend includes an anticipated rise of 5.1% in the current year, largely because of recovering migration.Performance for the industry is set to remain strong in the coming years. Business confidence influences whether businesses seek to invest in professional development to widen their employees' skillset. Business confidence is on track to recover from volatility over the past few years and begin to climb, encouraging more businesses to invest in professional development. Business numbers are also on the rise, and new start-ups will be seeking business coaching services to enhance their own operations. Overall, revenue is forecast to expand at an annualised 3.3% to $8.6 billion over the five years through 2027-28. Continued expansion in the tutoring and English language course segments will support this trend, as a greater secondary school retention rate and climbing migration fuel more people to seek out providers' services.
Trends and Insights
- Providers have been taking advantage of new technologies. Expansion into the online space has aided revenue growth, since customers can access services like tutoring at their convenience.
- Tutoring services have benefited from elevated demand from overseas customers. For example, private tutoring bans in China have meant that households have turned to international alternatives, like Australian companies.
- Education providers tend to be distributed in accordance with Australia’s population spread. Since the eastern seaboard states have the most higher education institutions, they attract more industry providers.
- Education providers tend to compete on price and reputation. Links with universities or other educational institutions can attract a wider customer base.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 4.1 % over the past five years, to reach an estimated $7.3bn in 2023.
Trends and Insights
Online operations are supporting demand for online learning and tutoring
- More providers have been expanding their operations into the online space.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Expanding demand for tutoring services is set to support revenue growth
- An increasingly competitive school environment is on track to elevate demand for tutoring for school-age children, especially since this population is growing.
Biggest companies in the Art and Non-Vocational Education in Australia
| Company | Market Share (%)
2023 | Revenue ($m)
2023 |
|---|---|---|
KIP McGrath Education Centres | 145.9 | |
Navitas | 145.9 | |
Royal Automobile Club of Victoria | N/A |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Driving lessons, Professional development courses and English language education. Driving lessons is the largest segment of the Art and Non-Vocational Education in Australia.
Trends and Insights
Overseas demand has fuelled demand for tutoring
- Tutors tend to work part-time or on an ad-hoc basis, and are often higher education students, experienced industry professionals or retired teachers. The tutoring segment is self-regulating.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- University and Other Higher Education in Australia
- Technical and Vocational Education and Training in Australia
- Sports Instructors in Australia
Complementors
- Private Schools in Australia
- Government Schools in Australia
International industries
- Business Coaching in the US
- Business Certification & IT Schools in the US
- Fine Arts Schools in the US
- Language Instruction in the US
- Tutoring & Driving Schools in the US
Table of Contents
About this industry
Industry definition
Industry firms offer a range of education and training services. Art and non-vocational education providers include tutoring services, English Language Intensive Courses for Overseas Students (ELICOS) providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.
What's included in this industry?
TutoringEnglish language educationProfessional development coursesDriving lessonsArts educationBusiness coachingAdult and community educationFirst-aid coursesCooking classesIT lessonsCompanies
KIP McGrath Education CentresNavitasRoyal Automobile Club of VictoriaPurchase this report to view all 3 major companies in this industry.
Related Terms
VOCATIONAL EDUCATION AND TRAINING (VET) TECHNICAL AND FURTHER EDUCATION (TAFE) ELICOSIndustry Code
ANZSIC 8212 - Art and Non-Vocational Education in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Providers have been taking advantage of new technologies. Expansion into the online space has aided revenue growth, since customers can access services like tutoring at their...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Tutoring services have benefited from elevated demand from overseas customers. For example, private tutoring bans in China have meant that households have turned to internati...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Education providers tend to be distributed in accordance with Australia’s population spread. Since the eastern seaboard states have the most higher education institutions, th...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Education providers tend to compete on price and reputation. Links with universities or other educational institutions can attract a wider customer base.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Art and Non-Vocational Education industry doesn’t have any major companies. The industry is fragmented and offers diverse services, and owner-operators make up a notable ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of KIP McGrath Education Centres's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Navitas's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Royal Automobile Club of Victoria's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for KIP McGrath Education Centres, and factors influencing its performance in the industry
- Description and key data for Navitas, and factors influencing its performance in the industry
- Description and key data for Royal Automobile Club of Victoria, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Many education segments have specific regulations in place. For example, the Department of Education regulates international student education in Australia, while codes of pr...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Sustained demand in some segments has kept industry profitability climbing. Digital learning and online platform uptake have been particularly helpful for improving operation...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Art and Non-Vocational Education industry in Australia in 2024?
The market size of the Art and Non-Vocational Education industry in Australia is $7.3bn in 2024.
How many businesses are there in the Art and Non-Vocational Education in Australia industry in 2023?
There are 19,877 businesses in the Art and Non-Vocational Education industry in Australia, which has grown at a CAGR of 9.7 % between 2018 and 2023.
Has the Art and Non-Vocational Education industry in Australia grown or declined over the past 5 years?
The market size of the Art and Non-Vocational Education industry in Australia has been growing at a CAGR of 4.1 % between 2018 and 2023.
What is the forecast growth of the Art and Non-Vocational Education industry in Australia over the next 5 years?
Over the next five years, the Art and Non-Vocational Education industry in Australia is expected to grow.
What are the biggest companies in the Art and Non-Vocational Education market in Australia?
The biggest companies operating in the Art and Non-Vocational Education market in Australia are KIP McGrath Education Centres, Navitas and Royal Automobile Club of Victoria
What does the Art and Non-Vocational Education in Australia include?
Tutoring and English language education are part of the Art and Non-Vocational Education industry.
Which companies have the highest market share in the Art and Non-Vocational Education in Australia?
The company holding the most market share in Australia is KIP McGrath Education Centres.
How competitive is the Art and Non-Vocational Education industry in Australia?
The level of competition is moderate and increasing in the Art and Non-Vocational Education industry in Australia.
