Book Publishing in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC J5413Revenue
$1.9bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
4,447
Businesses
905
Wages
$XXX.Xm
Book Publishing in Australia industry analysis
Publishing houses in the Book Publishing industry have faced challenging operating conditions in recent years. Consumers are increasingly buying print books online rather than shopping at local bookstores, which has limited domestically published book demand. Traditionally, local publishers have relied on parallel import restrictions (PIRs) to protect their revenue. These restrictions prevent Australian companies from importing recently published books at a large scale, so that they cannot immediately undercut publishers’ prices. Although major foreign book retailing websites can offer foreign-published books directly to individual Australian consumers, solid demand for trade books (which are purchased in bulk and sold through traditional book retailers) has supported the industry’s performance in recent years. Industry revenue is expected to contract at an annualised 0.5% over the five years through 2023-24, to $1.9 billion. This trend includes an anticipated drop of 1.8% in the current year as discretionary incomes fall.
Trends and Insights
- Book publishers are enduring difficult operating conditions. Overseas online-only retailers are rising in popularity, dampening demand for publishing services.
- Book Publishing industry firms mainly publish two types of books: educational and trade. Trade books are generally mass-produced, while educational texts have smaller print runs and usually cater to a specific market or demographic.
- New South Wales and Victoria collectively make up just over two-thirds of industry enterprises. Contrastingly, Tasmania, the Northern Territory and the Australian Capital Territory have fewer book publishers due to their comparatively smaller customer bases.
- Publishers compete with one another to gain publishing rights from authors, particularly well-known authors and public personalities. Authors are inevitably most attracted to publishers that can provide them with the greatest return from their release.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated $1.9bn in 2023.
Trends and Insights
Social media trends have sparked a young adult fiction resurgence
- BookTok, a trend that began on social media platform TikTok in 2020, has bolstered young adult novel demand for in recent years. It offers a platform for social media influencers to create content by reviewing a range of books and recommending books based on various genres.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Overseas online only retailers will continue encroaching on book publishing’s domestic demand
- Intensifying overseas-based online retailer competition is on track to continue at the retail level over the coming years, constraining downstream bookstores’, department stores’ and Australian online retailers’ demand.
Biggest companies in the Book Publishing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Penguin Random House Australia | 186.0 | |
Pearson Australia | 148.8 | |
Scholastic Australia | 120.0 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Adult fiction books, Adult non-fiction books and Children's books. Adult fiction books is the largest segment of the Book Publishing in Australia.
Trends and Insights
Educational books publishers are providing digital resources that complement their books
- Students require textbooks for primary, secondary and tertiary education. Coursework at most schools, universities and other tertiary education institutions require one or more prescribed textbooks.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Newspaper Publishing in Australia
- Magazine and Directory Publishing in Australia
- Internet Publishing and Broadcasting in Australia
Complementors
- Printing in Australia
International industries
- Book Publishing in the US
- Children's Book Publishing in the US
- Audiobook Publishing in the US
- E-Book Publishing in the US
- Book Publishing in Canada
Table of Contents
About this industry
Industry definition
Industry players publish books, atlases, textbooks, travel guides and ebooks. Firms that publish books exclusively on the internet are excluded from the industry.
What's included in this industry?
Educational booksAdult non-fiction booksChildren’s booksAdult fiction booksOther booksCompanies
Penguin Random House AustraliaPearson AustraliaScholastic AustraliaPurchase this report to view all 7 major companies in this industry.
Related Terms
COPYRIGHTIMPRINTLICENCETRADE BOOKSEREADERIndustry Code
ANZSIC 5413 - Book Publishing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Book publishers are enduring difficult operating conditions. Overseas online-only retailers are rising in popularity, dampening demand for publishing services.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Book Publishing industry firms mainly publish two types of books: educational and trade. Trade books are generally mass-produced, while educational texts have smaller print r...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wales and Victoria collectively make up just over two-thirds of industry enterprises. Contrastingly, Tasmania, the Northern Territory and the Australian Capital Ter...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Publishers compete with one another to gain publishing rights from authors, particularly well-known authors and public personalities. Authors are inevitably most attracted to...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Australia’s Book Publishing industry contains many small- to medium-sized players. Many of these firms are subsidiaries of global parent companies.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Penguin Random House Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Pearson Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Scholastic Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for Penguin Random House Australia, and factors influencing its performance in the industry
- Description and key data for Pearson Australia, and factors influencing its performance in the industry
- Description and key data for Scholastic Australia, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Book Publishing industry is moderately regulated, and this trend has remained consistent in recent years. Publishers must follow laws that regulate copyright and book imp...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Publishing houses’ cost structures vary depending on their main product segments and size. Purchase costs are a large cost segment for book publishers due to the significant ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Book Publishing industry in Australia in 2024?
The market size of the Book Publishing industry in Australia is $1.9bn in 2024.
How many businesses are there in the Book Publishing in Australia industry in 2023?
There are 905 businesses in the Book Publishing industry in Australia, which has declined at a CAGR of 2.0 % between 2018 and 2023.
Has the Book Publishing industry in Australia grown or declined over the past 5 years?
The market size of the Book Publishing industry in Australia has been declining at a CAGR of 0.5 % between 2018 and 2023.
What is the forecast growth of the Book Publishing industry in Australia over the next 5 years?
Over the next five years, the Book Publishing industry in Australia is expected to decline.
What are the biggest companies in the Book Publishing market in Australia?
The biggest companies operating in the Book Publishing market in Australia are Penguin Random House Australia, Pearson Australia and Scholastic Australia
What does the Book Publishing in Australia include?
Educational books and Adult non-fiction books are part of the Book Publishing industry.
Which companies have the highest market share in the Book Publishing in Australia?
The company holding the most market share in Australia is Penguin Random House Australia.
How competitive is the Book Publishing industry in Australia?
The level of competition is high and steady in the Book Publishing industry in Australia.
