Ceramic Product Manufacturing in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC C2029Revenue
$714.9m
Past 5-Year Growth
Profit
$XX.Xm
Employees
1,964
Businesses
445
Wages
$XXX.Xm
Ceramic Product Manufacturing in Australia industry analysis
Operators in the Ceramic Product Manufacturing industry have contended with volatile trading conditions over the past five years. Residential building construction activity plummeted in the wake of the COVID-19 pandemic, thanks to a slump in new housing starts. The temporary closure of international borders, following the COVID-19 outbreak also led to lower net migration, which eroded demand from multi-unit apartment and townhouse construction. Greater investment into and the production of renewable energy and nature gas has also eroded demand for ceramic products across the market. Yet, it hasn't been bad news. with demand from iron smelting and steel manufacturing and heavy and civil engineering construction growing to create revenue opportunities. And while these remain smaller downstream markets, their positive performance has helped mitigate the potential revenue loss for the industry. Overall, industry revenue has been growing at an annualised 2.0% over the past five years and is expected to total $714.9 million in 2023-24, when revenue will dip by an estimated 3.3%.
Trends and Insights
- The COVID-19 pandemic led to significant volatility in demand from building construction, a key downstream market for ceramic product manufacturers. The drop in demand largely stemmed from a slump in new housing and lower multi-unit apartment and townhouse construction.
- Shifting household preferences have kept tile manufacturers on their toes when it comes to product range. Yet, strong import competition has led manufacturers to keep a lid on prices.
- New South Wakes accounts for the majority of ceramic product manufacturers. A wealth of natural resources, a skilled workforce and solid transport infrastructure attract manufactures to the state.
- Price is a major competitive factor in each product segment. Yet, product brands, quality and reputation can be important when differentiating products, particularly regarding sanitary ware, bathroom fittings and crockery and floor tiles.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 2.0 % over the past five years, to reach an estimated $714.9m in 2023.
Trends and Insights
COVID-19 effects have eroded construction demand
- Volatile conditions in the residential construction sector have posed challenges for ceramic product manufacturers. Declining residential building activity has reduced demand for ceramic products like floor tiles.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Import competition is set to escalate
- Imports of ceramic products are set to capture a growing share of domestic demand over the next five years, putting added pressure on local manufacturers.
Biggest companies in the Ceramic Product Manufacturing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
National Ceramics Industries | 69.0 | |
Shinagawa Refractories Australasia | 64.5 | |
CSR | 49.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Sanitary ware, bathroom and plumbing fittings, Refractory products and Crockery and tableware. Sanitary ware, bathroom and plumbing fittings is the largest segment of the Ceramic Product Manufacturing in Australia.
Trends and Insights
Lower building construction has made ceramic tile sales slide
- Ceramic floor and wall tiles are typically produced in standard sizes for the housing market and are typically available across a range of price brackets from budget to middle and premium end.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Clay Brick Manufacturing in Australia
- Glass Wool, Stone and Non-Metallic Mineral Product Manufacturing in Australia
Complementors
- Machine Tool and Parts Manufacturing in Australia
- Plumbing Goods Wholesaling in Australia
International industries
- Ceramics Manufacturing in the US
- Ceramics Manufacturing in Canada
- Ceramic Household & Ornamental Article Manufacturing in the UK
- Ceramic Sanitary Fixtures Manufacturing in the UK
Table of Contents
About this industry
Industry definition
Industry firms manufacture a range of ceramic products, mainly for building or industrial applications. Manufacturing activities include shaping and kiln firing clay-based, non-metallic minerals to produce ceramic sanitary ware products, ceramic tiles and pipes, refractory products, porcelain and vitreous china.
What's included in this industry?
Sanitary ware, bathroom and plumbing fittingsRefractory productsCrockery and tablewareCeramic tilesSpecialty ceramicsCompanies
National Ceramics IndustriesShinagawa Refractories AustralasiaCSRPurchase this report to view all 3 major companies in this industry.
Related Terms
VITREOUSREFRACTORIESCRUCIBLECASTABLESIndustry Code
ANZSIC 2029 - Ceramic Product Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The COVID-19 pandemic led to significant volatility in demand from building construction, a key downstream market for ceramic product manufacturers. The drop in demand largel...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Shifting household preferences have kept tile manufacturers on their toes when it comes to product range. Yet, strong import competition has led manufacturers to keep a lid o...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wakes accounts for the majority of ceramic product manufacturers. A wealth of natural resources, a skilled workforce and solid transport infrastructure attract manu...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price is a major competitive factor in each product segment. Yet, product brands, quality and reputation can be important when differentiating products, particularly regardin...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Ceramic Product Manufacturing industry is largely fragmented. Yet, product specialisation allows manufacturers to hold a dominant position in their specific product segme...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of National Ceramics Industries's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Shinagawa Refractories Australasia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of CSR's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for National Ceramics Industries, and factors influencing its performance in the industry
- Description and key data for Shinagawa Refractories Australasia, and factors influencing its performance in the industry
- Description and key data for CSR, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Ceramic product manufacturers are required to meet quality and safety standards as set out by Standards Australia. The standards also outline requirements for production main...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profitability has climbed on the back of a recovery in downstream markets. Manufacturers have also passed on higher input costs, leading to the upswing in margins.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Ceramic Product Manufacturing industry in Australia in 2024?
The market size of the Ceramic Product Manufacturing industry in Australia is $714.9m in 2024.
How many businesses are there in the Ceramic Product Manufacturing in Australia industry in 2023?
There are 445 businesses in the Ceramic Product Manufacturing industry in Australia, which has grown at a CAGR of 2.0 % between 2018 and 2023.
Has the Ceramic Product Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Ceramic Product Manufacturing industry in Australia has been growing at a CAGR of 2.0 % between 2018 and 2023.
What is the forecast growth of the Ceramic Product Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Ceramic Product Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Ceramic Product Manufacturing market in Australia?
The biggest companies operating in the Ceramic Product Manufacturing market in Australia are National Ceramics Industries, Shinagawa Refractories Australasia and CSR
What does the Ceramic Product Manufacturing in Australia include?
Sanitary ware, bathroom and plumbing fittings and Refractory products are part of the Ceramic Product Manufacturing industry.
Which companies have the highest market share in the Ceramic Product Manufacturing in Australia?
The company holding the most market share in Australia is National Ceramics Industries.
How competitive is the Ceramic Product Manufacturing industry in Australia?
The level of competition is moderate and increasing in the Ceramic Product Manufacturing industry in Australia.
