$2.1bn
$XXX.Xm
5,904
1,086
$XXX.Xm
The Cosmetics, Perfume and Toiletries Manufacturing industry is highly globalised, reflecting global beauty brands' dominance in the downstream retail sector. Many cosmetics and perfumes are imported as fully formulated and packaged products. Imports hold a strong position in the downstream market and are expected to satisfy over 80.0% of domestic demand in 2024-25. Export success in international markets has driven revenue growth over the past decade. In particular, exports of natural or organic cosmetics and personal care products have expanded as local manufacturers have successfully capitalised on Australia's reputation for manufacturing high-quality and environmentally friendly products.
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $2.1bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Unilever Australia | 285.5 | |
Ego Pharmaceuticals | 122.5 | |
Pola Orbis Jurlique | 89.0 |
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Industry revenue is measured across several distinct product and services lines, including Hair care products, Personal care products and Perfumes and fragrances. Hair care products is the largest segment of the Cosmetics, Perfume and Toiletries Manufacturing in Australia.
Changing consumer purchase patterns have weighed on revenue from beauty, make-up and skincare products
Industry firms manufacture cosmetic and toiletry products. Key products include cosmetics, perfumes (natural and synthetic), deodorants, lotions, creams and hair care. Operators source raw materials from other chemical manufacturing sectors. The finished products are then sold at various retail outlets, including supermarkets, department stores, specialty cosmetics stores and pharmacies.
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ANZSIC 1852 - Cosmetics, Perfume and Toiletries Manufacturing in Australia
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Profit margins have shrunk over the past few years. Cosmetics, perfume and toiletries manufacturers have faced rising competition and climbing input costs.
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia is $2.1bn in 2024.
There are 1,086 businesses in the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia, which has grown at a CAGR of 6.1 % between 2019 and 2024.
The market size of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia has been declining at a CAGR of 0.6 % between 2019 and 2024.
Over the next five years, the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia is expected to grow.
The biggest companies operating in the Cosmetics, Perfume and Toiletries Manufacturing market in Australia are Unilever Australia, Ego Pharmaceuticals and Pola Orbis Jurlique
Personal care products and Beauty, make-up and skincare products are part of the Cosmetics, Perfume and Toiletries Manufacturing industry.
The company holding the most market share in Australia is Unilever Australia.
The level of competition is high and increasing in the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia.