Cosmetics, Perfume and Toiletries Manufacturing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: September 2024
ANZSIC C1852Revenue
$2.1bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
5,904
Businesses
1,086
Wages
$XXX.Xm
Cosmetics, Perfume and Toiletries Manufacturing in Australia industry analysis
The Cosmetics, Perfume and Toiletries Manufacturing industry is highly globalised, reflecting global beauty brands' dominance in the downstream retail sector. Many cosmetics and perfumes are imported as fully formulated and packaged products. Imports hold a strong position in the downstream market and are expected to satisfy over 80.0% of domestic demand in 2024-25. Export success in international markets has driven revenue growth over the past decade. In particular, exports of natural or organic cosmetics and personal care products have expanded as local manufacturers have successfully capitalised on Australia's reputation for manufacturing high-quality and environmentally friendly products.
Trends and Insights
- Consumers are increasingly favouring local, artisanal brands with eco-friendly products, driving the rise of indie start-ups. Meanwhile, manufacturers are employing technology for innovative product delivery and digital marketing to better reach and engage with their customers.
- A growing consumer focus on self-care and wellness is influencing new product development, as is a focus on diversity and inclusion. These trends cross all product segments.
- The eastern states, namely New South Wales, Victoria and Queensland, house over 80.0% of cosmetic, perfume and toiletries manufacturers. Cosmetics manufacturers prioritise these locations because of the high populations and supply chain efficiencies they offer.
- The rise of social media platforms like X, Instagram and YouTube has significantly transformed marketing strategies. Major manufacturers are devoting substantial financial resources to digital advertising, seeking to directly engage with their consumers and build brand loyalty.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $2.1bn in 2024.
Trends and Insights
Interest in local, artisanal brands is on the rise, fuelling an influx of indie players
- The industry is highly globalised, with imports and exports dominating its performance. Downstream, global brands L'Oreal, Procter & Gamble, Revlon and Unilever dominate the retail market, with imports from their overseas facilities fulfilling over 80.0% of domestic demand.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Self-care and sustainability trends are set to fuel future product innovation
- The beauty sector is set to see continued growth, driven in part by an increased emphasis on self-care in the wake of the COVID-19 pandemic. The current cost-of-living crisis is also encouraging consumers to splurge on small self-care treats like bath and body products rather than lipstick, as was once the case (as per the lipstick phenomenon).
Biggest companies in the Cosmetics, Perfume and Toiletries Manufacturing in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Unilever Australia | 285.5 | |
Ego Pharmaceuticals | 122.5 | |
Pola Orbis Jurlique | 89.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Hair care products, Personal care products and Perfumes and fragrances. Hair care products is the largest segment of the Cosmetics, Perfume and Toiletries Manufacturing in Australia.
Trends and Insights
Changing consumer purchase patterns have weighed on revenue from beauty, make-up and skincare products
- This segment includes lipsticks, manicure products, face powders, skincare products and sunscreens.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Sanitary Paper Product Manufacturing in Australia
- Pharmaceutical Product Manufacturing in Australia
- Soap and Cleaning Compound Manufacturing in Australia
Complementors
- Packaging Services in Australia
International industries
- Global Cosmetics Manufacturing
- Cosmetic & Beauty Products Manufacturing in the US
- Acne Treatment Manufacturing OTC in the US
- Hair Loss Treatment Manufacturing in the US
- Perfume & Fragrance Manufacturing in the US
Table of Contents
About this industry
Industry definition
Industry firms manufacture cosmetic and toiletry products. Key products include cosmetics, perfumes (natural and synthetic), deodorants, lotions, creams and hair care. Operators source raw materials from other chemical manufacturing sectors. The finished products are then sold at various retail outlets, including supermarkets, department stores, specialty cosmetics stores and pharmacies.
What's included in this industry?
Personal care productsBeauty, make-up and skincare productsHair care productsPerfume and fragrancesCompanies
Unilever AustraliaEgo PharmaceuticalsPola Orbis JurliquePurchase this report to view all 3 major companies in this industry.
Related Terms
COSMECEUTICALSNUTRICOSMETICSNOVEL DELIVERY SYSTEMIndustry Code
ANZSIC 1852 - Cosmetics, Perfume and Toiletries Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Consumers are increasingly favouring local, artisanal brands with eco-friendly products, driving the rise of indie start-ups. Meanwhile, manufacturers are employing technolog...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
A growing consumer focus on self-care and wellness is influencing new product development, as is a focus on diversity and inclusion. These trends cross all product segments.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The eastern states, namely New South Wales, Victoria and Queensland, house over 80.0% of cosmetic, perfume and toiletries manufacturers. Cosmetics manufacturers prioritise th...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The rise of social media platforms like X, Instagram and YouTube has significantly transformed marketing strategies. Major manufacturers are devoting substantial financial re...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Unilever Australia has made significant strides in environmental sustainability with the company becoming a Certified B corporation in 2022. Jurlique joined its ranks in 2023...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Unilever Australia's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Ego Pharmaceuticals's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Pola Orbis Jurlique's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Unilever Australia, and factors influencing its performance in the industry
- Description and key data for Ego Pharmaceuticals, and factors influencing its performance in the industry
- Description and key data for Pola Orbis Jurlique, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Industrial Chemicals Act 2019 regulates the use of ingredients, including natural oils and essences, in cosmetic products. The Australian Industrial Chemicals Introductio...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins have shrunk over the past few years. Cosmetics, perfume and toiletries manufacturers have faced rising competition and climbing input costs.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia in 2024?
The market size of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia is $2.1bn in 2024.
How many businesses are there in the Cosmetics, Perfume and Toiletries Manufacturing in Australia industry in 2024?
There are 1,086 businesses in the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia, which has grown at a CAGR of 6.1 % between 2019 and 2024.
Has the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia has been declining at a CAGR of 0.6 % between 2019 and 2024.
What is the forecast growth of the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Cosmetics, Perfume and Toiletries Manufacturing market in Australia?
The biggest companies operating in the Cosmetics, Perfume and Toiletries Manufacturing market in Australia are Unilever Australia, Ego Pharmaceuticals and Pola Orbis Jurlique
What does the Cosmetics, Perfume and Toiletries Manufacturing in Australia include?
Personal care products and Beauty, make-up and skincare products are part of the Cosmetics, Perfume and Toiletries Manufacturing industry.
Which companies have the highest market share in the Cosmetics, Perfume and Toiletries Manufacturing in Australia?
The company holding the most market share in Australia is Unilever Australia.
How competitive is the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia?
The level of competition is high and increasing in the Cosmetics, Perfume and Toiletries Manufacturing industry in Australia.
