$46.9bn
$X.Xbn
14,303
272
$X.Xbn
As the client-facing link in the electricity supply chain, retailers are dealing with the flow-on effects of turbulent upstream supply. Commodity price shocks, especially during the 2022 calendar year, led to an unprecedented surge in upstream wholesale prices. To protect consumers from surging supply costs, and maintain power for homes and businesses, the Australian Energy Market Operator and the Federal Government were forced to intervene in energy markets. In June 2022, the Australian Energy Market Operator temporarily suspended the National Electricity Market, forcing generators to provide electricity at a capped rate. Later that year, the Federal Government introduced price caps on domestic coal and gas to ease upstream costs on customers and businesses. In 2023-24, the coal price cap expired and the gas price cap was extended.
Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $46.9bn in 2024.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Origin Energy | 8,988.4 | |
AGL | 5,712.3 | |
Shell Energy Holdings Australia | 4,153.1 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Electricity generated using coal, Electricity generated using natural gas and Electricity generated using wind and large-scale solar power . Electricity generated using coal is the largest segment of the Electricity Retailing in Australia.
Coal power fuels Australia's economy
Industry companies sell electricity through power distribution systems that other firms operate. The industry also includes operators that primarily provide services to the electricity market and match electricity supply and demand.
Purchase this report to view all 6 major companies in this industry.
ANZSIC 2640 - Electricity Retailing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Inflated prices on the wholesale market have created turmoil for electricity retailers. In 2022, the Federal Government intervened in the National Electricity Market after re...
Learn about an industry's products and services, markets and trends in international trade.
Renewables are usurping traditional fossil fuels. While coal still dominates Australia’s electricity mix, massive investment in renewable technologies is prompting strong out...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Retailers battle to meet Victoria’s power needs. In a crowded market, retailers are fighting to service Victoria’s extensive population and commercial sector.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Deregulation has opened the door to competition. Over the past decade, regulatory reforms have opened retail markets up to small retailers that have challenged traditional en...
Learn about the performance of the top companies in the industry.
Competition is heating up for large retailers. Following progressive deregulations, smaller retailers have captured strong customer bases and challenged larger vertically int...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Retailers are obliged to go green. The Renewable Power Percentage sets a minimum amount of electricity that retailers need to supply from renewable sources.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Surging supply costs stretch retailers. Ballooning wholesale prices during the 2022 calendar year heaped immense pressure on small and large retailers to maintain profit marg...
Including values and annual change:
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Key data sources in Australia include:
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These sources include:
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The market size of the Electricity Retailing industry in Australia is $46.9bn in 2024.
There are 272 businesses in the Electricity Retailing industry in Australia, which has declined at a CAGR of 0.6 % between 2019 and 2024.
The market size of the Electricity Retailing industry in Australia has been growing at a CAGR of 0.1 % between 2019 and 2024.
Over the next five years, the Electricity Retailing industry in Australia is expected to decline.
The biggest companies operating in the Electricity Retailing market in Australia are Origin Energy, AGL and Shell Energy Holdings Australia
Electricity generated using coal and Electricity generated using natural gas are part of the Electricity Retailing industry.
The company holding the most market share in Australia is Origin Energy.
The level of competition is high and increasing in the Electricity Retailing industry in Australia.