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Employment Placement and Recruitment Services in Australia - Market Research Report (2014-2029)

Matilda Reilly Matilda Reilly Melbourne, Australia Last Updated: May 2024 ANZSIC N7211

Revenue

$20.3bn

2024-25

$19.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

209k

Businesses

8,386

Wages

$XX.Xbn

Employment Placement and Recruitment Services in Australia industry analysis

Employment placement and recruitment firms are highly susceptible to shifts in Australia's unemployment rate, the total labour force's size and business confidence. Negative business confidence tends to reduce demand for the industry's recruitment services, reflecting a business environment wherein fewer client businesses are willing to employ additional staff. Hikes in the national unemployment rate can wreak havoc on industry growth, as clients typically advertise fewer jobs.

Trends and Insights

  • The industry has expanded recently, with new firms entering the market and industry employment rising. A tumbling unemployment rate has contributed to higher demand despite periods of negative business confidence.
  • Recruitment agencies provide various employment and recruitment services for client companies that require permanent, part-time and temporary employees. Many larger agencies also offer additional employment services to client businesses.
  • The geographic distribution of employment placement and recruitment firms generally follows that of the population and economic activity, particularly business numbers. That’s why New South Wales and Victoria dominate the industry's geographic spread.
  • Market concentration remains low. Small and medium-size agencies tend to specialise in niche areas and often operate in particular geographic regions.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.7 % over the past five years, to reach an estimated $20.3bn in 2024.

Trends and Insights

A volatile national unemployment rate has had flow-on effects for industry demand

  • Several factors influence demand for the industry's specialist recruitment and employment services, including changes in the unemployment rate, business confidence, outsourcing trends and the total labour force's size.
  • Additional trends and insights available with purchase
Employment Placement and Recruitment Services in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

An expanding labour force and improving business confidence will lift demand from downstream markets

  • Over the coming years, a growing labour force and a hike in the number of businesses are set to strengthen demand for employment placement and recruitment services. Employment placement firms will likely benefit from a deeper talent pool and more businesses needing assistance with their staffing needs.

Biggest companies in the Employment Placement and Recruitment Services in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Hays Specialist Recruitment (Australia)
1,100.4
RGF Staffing APEJ
276.1
Randstad Holdings
249.3

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Employment Placement and Recruitment Services in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Full-time position recruitment services, Part-time and casual recruitment services and Workforce Australia services. Full-time position recruitment services is the largest segment of the Employment Placement and Recruitment Services in Australia.

Trends and Insights

A falling unemployment rate has lifted demand for full-time position recruitment services

  • Employment placement agencies provide outsourced recruitment and screening services to clients requiring full-time workers.
  • More insights available in the full report

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Competitors

  • Temporary Staff Services in Australia
  • Management Consulting in Australia

Complementors

  • Public Relations Services in Australia
  • Facilities Management and Other Office Administrative Services in Australia

International industries

  • Global HR & Recruitment Services
  • Job Training & Career Counseling in the US
  • Online Recruitment Sites in the US
  • Healthcare Staff Recruitment Agencies in the US
  • Casting Agencies in the US

View all industries in Australia

Table of Contents

About this industry

Industry definition

Industry firms provide personnel search, selection, referral and placement services to fill permanent work positions. Industry firms may supply services to the potential employer or the prospective employee. For the employer, services can involve all aspects of the recruitment process, including formulating job descriptions, screening and testing applicants, and checking references. Services for the employee include job-search assistance and training.

What's included in this industry?

Full-time position recruitment servicesPart-time and casual recruitment servicesWorkforce Australia servicesExecutive search recruitment servicesHuman resources strategy consultingOutplacement servicesTraining and testing services

Companies

Hays Specialist Recruitment (Australia)RGF Staffing APEJRandstad Holdings

Purchase this report to view all 7 major companies in this industry.

Related Terms

OUTPLACEMENTOUTSOURCINGIN-HOUSEPREFERRED SUPPLIER AGREEMENTS

Industry Code

ANZSIC 2006

ANZSIC 7211 - Employment Placement and Recruitment Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry has expanded recently, with new firms entering the market and industry employment rising. A tumbling unemployment rate has contributed to higher demand despite p...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Recruitment agencies provide various employment and recruitment services for client companies that require permanent, part-time and temporary employees. Many larger agencies ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The geographic distribution of employment placement and recruitment firms generally follows that of the population and economic activity, particularly business numbers. That’...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Market concentration remains low. Small and medium-size agencies tend to specialise in niche areas and often operate in particular geographic regions.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry is highly fragmented. Hays Specialist Recruitment is the only player in the industry that has amassed a market share of over 5.0%.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Hays Specialist Recruitment (Australia)'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of RGF Staffing APEJ's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Randstad Holdings's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Hays Specialist Recruitment (Australia), and factors influencing its performance in the industry
  • Description and key data for RGF Staffing APEJ, and factors influencing its performance in the industry
  • Description and key data for Randstad Holdings, and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The national unemployment rate has made employment placement and recruitment firms' revenue fluctuate. Demand has rebounded in line with a lower unemployment rate.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Industrywide profitability has climbed in recent years. Falling purchase costs and a low unemployment rate supported profitability across the industry.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Employment Placement and Recruitment Services industry in Australia in 2024?

The market size of the Employment Placement and Recruitment Services industry in Australia is $20.3bn in 2024.

How many businesses are there in the Employment Placement and Recruitment Services in Australia industry in 2024?

There are 8,386 businesses in the Employment Placement and Recruitment Services industry in Australia, which has grown at a CAGR of 2.2 % between 2019 and 2024.

Has the Employment Placement and Recruitment Services industry in Australia grown or declined over the past 5 years?

The market size of the Employment Placement and Recruitment Services industry in Australia has been growing at a CAGR of 1.7 % between 2019 and 2024.

What is the forecast growth of the Employment Placement and Recruitment Services industry in Australia over the next 5 years?

Over the next five years, the Employment Placement and Recruitment Services industry in Australia is expected to grow.

What are the biggest companies in the Employment Placement and Recruitment Services market in Australia?

The biggest companies operating in the Employment Placement and Recruitment Services market in Australia are Hays Specialist Recruitment (Australia), RGF Staffing APEJ and Randstad Holdings

What does the Employment Placement and Recruitment Services in Australia include?

Full-time position recruitment services and Part-time and casual recruitment services are part of the Employment Placement and Recruitment Services industry.

Which companies have the highest market share in the Employment Placement and Recruitment Services in Australia?

The company holding the most market share in Australia is Hays Specialist Recruitment (Australia).

How competitive is the Employment Placement and Recruitment Services industry in Australia?

The level of competition is high and increasing in the Employment Placement and Recruitment Services industry in Australia.