$12.3bn
$X.Xbn
52,343
14,185
$X.Xbn
The Event Promotion and Management Services industry endured significant setbacks with the onset of the COVID-19 pandemic. Government-mandated lockdowns and social distancing measures heavily cut down the number of conferences and events, leading to a sharp decline in industry revenue in 2019-20 and 2021-22. As restrictions began to ease, the market displayed promising signs of recovery. Companies gradually resumed organising gatherings and households started repurchasing event tickets. Higher household discretionary income has supported consumer spending on event management services and tickets. The opportunity to once again host social events, and attend sports matches and concerts led to this uptick. Consequently, despite the impact of the pandemic, revenue is expected to grow at an annualised 3.2% over the five years through 2023-24, reaching $12.3 billion. This includes an anticipated jump of 12.0% in 2023-24.The industry comprises various segments, including event management and promotion, ticketing and tourist information services. Demand for these services has seen a general upward trend over the years. Major consumer markets for these services include private firms promoting their products through events, industry associations holding conferences, government departments hosting community exhibitions and households buying tickets for events like music concerts and sports and tourist information centres. Though the industry has a broad base of businesses, TEG Pty Limited (via Ticketek) and Ticketmaster Australasia Pty Limited hold a dominant position in ticketing activities.In the years ahead, the industry is forecast to extend its recovery from the COVID-19 pandemic. The prospects for expansion are positive as associations will host more events, providing members with a broader array of services. Likewise, higher household discretionary income, and increasing business and consumer confidence will boost ticket sales and event expenditures. Industry revenue is projected to grow at an annualised 3.3% over the next five years, to reach $14.5 billion. This optimistic outlook is set to attract more event management companies to the industry, supporting growth in participation and employment.
Industry revenue has grown at a CAGR of 3.2 % over the past five years, to reach an estimated $12.3bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
TEG Pty Limited | 184.5 | |
Ticketmaster Australasia | 172.2 | |
Informa Australia Pty Ltd | 86.1 |
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Industry revenue is measured across several distinct product and services lines, including Event management and promotion services, Ticketing services and Tourist information centre operation. Event management and promotion services is the largest segment of the Event Promotion and Management Services in Australia.
Despite COVID-19 setbacks, event management and promotion services have gained revenue share through diversified activities
Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations, fundraising on a commission or fee basis, and a range of other events-related administration services.
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ANZSIC 7299 - Event Promotion and Management Services in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Despite setbacks caused by COVID-19 lockdowns, the Event Promotion and Management Services industry has shown resilience. There’s been a marked rebound in consumer spending a...
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New South Wales and Victoria are the heartlands for Australia's event promotion and management services. Combined, they just exceed two-thirds of the industry because of thei...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition in the event management industry doesn't exclusively hinge on pricing but also leans heavily on the quality of service provided. This specifically relates to secu...
Learn about the performance of the top companies in the industry.
The Event Promotion and Management Services industry is diverse, with no major players. The exception is ticketing services, ruled mainly by TEG's Ticketek and Live Nation En...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The Event Promotion and Management Services industry is heavily regulated, requiring adherence to local government and police mandates and risk and emergency standards. It re...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
The Event Promotion and Management Services industry's overall cost structure amalgamates different companies' costs. As it's a diverse field with low concentration, no one e...
Including values and annual change:
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Key data sources in Australia include:
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These sources include:
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The market size of the Event Promotion and Management Services industry in Australia is $12.3bn in 2024.
There are 14,185 businesses in the Event Promotion and Management Services industry in Australia, which has grown at a CAGR of 8.7 % between 2018 and 2023.
The market size of the Event Promotion and Management Services industry in Australia has been growing at a CAGR of 3.2 % between 2018 and 2023.
Over the next five years, the Event Promotion and Management Services industry in Australia is expected to grow.
The biggest companies operating in the Event Promotion and Management Services market in Australia are TEG Pty Limited, Ticketmaster Australasia and Informa Australia Pty Ltd
Event management and promotion services and Ticketing services are part of the Event Promotion and Management Services industry.
The company holding the most market share in Australia is TEG Pty Limited.
The level of competition is high and steady in the Event Promotion and Management Services industry in Australia.