Event Promotion and Management Services in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC N7299Revenue
$12.3bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
52,343
Businesses
14,185
Wages
$X.Xbn
Event Promotion and Management Services in Australia industry analysis
The Event Promotion and Management Services industry endured significant setbacks with the onset of the COVID-19 pandemic. Government-mandated lockdowns and social distancing measures heavily cut down the number of conferences and events, leading to a sharp decline in industry revenue in 2019-20 and 2021-22. As restrictions began to ease, the market displayed promising signs of recovery. Companies gradually resumed organising gatherings and households started repurchasing event tickets. Higher household discretionary income has supported consumer spending on event management services and tickets. The opportunity to once again host social events, and attend sports matches and concerts led to this uptick. Consequently, despite the impact of the pandemic, revenue is expected to grow at an annualised 3.2% over the five years through 2023-24, reaching $12.3 billion. This includes an anticipated jump of 12.0% in 2023-24.The industry comprises various segments, including event management and promotion, ticketing and tourist information services. Demand for these services has seen a general upward trend over the years. Major consumer markets for these services include private firms promoting their products through events, industry associations holding conferences, government departments hosting community exhibitions and households buying tickets for events like music concerts and sports and tourist information centres. Though the industry has a broad base of businesses, TEG Pty Limited (via Ticketek) and Ticketmaster Australasia Pty Limited hold a dominant position in ticketing activities.In the years ahead, the industry is forecast to extend its recovery from the COVID-19 pandemic. The prospects for expansion are positive as associations will host more events, providing members with a broader array of services. Likewise, higher household discretionary income, and increasing business and consumer confidence will boost ticket sales and event expenditures. Industry revenue is projected to grow at an annualised 3.3% over the next five years, to reach $14.5 billion. This optimistic outlook is set to attract more event management companies to the industry, supporting growth in participation and employment.
Trends and Insights
- Despite setbacks caused by COVID-19 lockdowns, the Event Promotion and Management Services industry has shown resilience. There’s been a marked rebound in consumer spending as restrictions ease, reviving sports matches, concerts and social events.
- The roles of event managers and promoters have become increasingly blurred, especially in concert touring, where they facilitate between artists and venues primarily earning from ticket sales. Although, for irregular events, their roles remain distinct, unlike significant annual events.
- New South Wales and Victoria are the heartlands for Australia's event promotion and management services. Combined, they just exceed two-thirds of the industry because of their swelling populations, ample business opportunities and being the go-to locales for international events.
- Competition in the event management industry doesn't exclusively hinge on pricing but also leans heavily on the quality of service provided. This specifically relates to securing high-profile performers and nurturing a positive event reputation that draws in consumers.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 3.2 % over the past five years, to reach an estimated $12.3bn in 2023.
Trends and Insights
Private companies and industry associations have long stood as the primary contributors to revenue
- Private corporations and industry associations that host substantial exhibitions, conferences and events serve as the primary drivers of demand within the industry. These entities contribute to industry expansion by habitually organising events to represent the interests of their members and convey their perspectives to the government, the public and pertinent parties.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The Event Promotion and Management Services industry is set for continued growth
- The event promotion and management industry is on track for significant growth in the coming years because of the resurgence of events and inbound travel post-pandemic.
Biggest companies in the Event Promotion and Management Services in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
TEG Pty Limited | 184.5 | |
Ticketmaster Australasia | 172.2 | |
Informa Australia Pty Ltd | 86.1 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Event management and promotion services, Ticketing services and Tourist information centre operation. Event management and promotion services is the largest segment of the Event Promotion and Management Services in Australia.
Trends and Insights
Despite COVID-19 setbacks, event management and promotion services have gained revenue share through diversified activities
- Event management and promotion services encompass planning, coordinating and marketing various events like exhibitions and conferences. Services range from managing on-ground activities like setup, security and catering to ticket sales and marketing.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Performing Arts Venues in Australia
- Sports and Recreation Facilities Operation in Australia
Complementors
- Music and Theatre Productions in Australia
- Exhibition and Conference Centres in Australia
International industries
- Trade Show and Conference Planning in the US
- Online Event Ticket Sales in the US
- Trade Show & Event Planning in Canada
- Conference Centres Letting & Operating in the UK
- Convention & Exhibition Services in China
Table of Contents
About this industry
Industry definition
Industry participants primarily provide event management, event promotion and ticketing services. The industry also includes tourist information centre operations, fundraising on a commission or fee basis, and a range of other events-related administration services.
What's included in this industry?
Event management and promotion services Ticketing servicesTourist information centre operation Fundraising on a commission Wedding planningFreelance servers and freelance meter reading Commission-based student advisoryCompanies
TEG Pty LimitedTicketmaster AustralasiaInforma Australia Pty LtdPurchase this report to view all 3 major companies in this industry.
Related Terms
LIVE PERFORMANCECONVENIENCE FEETICKETING AGENCIESIndustry Code
ANZSIC 7299 - Event Promotion and Management Services in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Despite setbacks caused by COVID-19 lockdowns, the Event Promotion and Management Services industry has shown resilience. There’s been a marked rebound in consumer spending a...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The roles of event managers and promoters have become increasingly blurred, especially in concert touring, where they facilitate between artists and venues primarily earning f...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wales and Victoria are the heartlands for Australia's event promotion and management services. Combined, they just exceed two-thirds of the industry because of thei...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition in the event management industry doesn't exclusively hinge on pricing but also leans heavily on the quality of service provided. This specifically relates to secu...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Event Promotion and Management Services industry is diverse, with no major players. The exception is ticketing services, ruled mainly by TEG's Ticketek and Live Nation En...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of TEG Pty Limited's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Ticketmaster Australasia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Informa Australia Pty Ltd's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for TEG Pty Limited, and factors influencing its performance in the industry
- Description and key data for Ticketmaster Australasia, and factors influencing its performance in the industry
- Description and key data for Informa Australia Pty Ltd, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Event Promotion and Management Services industry is heavily regulated, requiring adherence to local government and police mandates and risk and emergency standards. It re...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The Event Promotion and Management Services industry's overall cost structure amalgamates different companies' costs. As it's a diverse field with low concentration, no one e...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Event Promotion and Management Services industry in Australia in 2024?
The market size of the Event Promotion and Management Services industry in Australia is $12.3bn in 2024.
How many businesses are there in the Event Promotion and Management Services in Australia industry in 2023?
There are 14,185 businesses in the Event Promotion and Management Services industry in Australia, which has grown at a CAGR of 8.7 % between 2018 and 2023.
Has the Event Promotion and Management Services industry in Australia grown or declined over the past 5 years?
The market size of the Event Promotion and Management Services industry in Australia has been growing at a CAGR of 3.2 % between 2018 and 2023.
What is the forecast growth of the Event Promotion and Management Services industry in Australia over the next 5 years?
Over the next five years, the Event Promotion and Management Services industry in Australia is expected to grow.
What are the biggest companies in the Event Promotion and Management Services market in Australia?
The biggest companies operating in the Event Promotion and Management Services market in Australia are TEG Pty Limited, Ticketmaster Australasia and Informa Australia Pty Ltd
What does the Event Promotion and Management Services in Australia include?
Event management and promotion services and Ticketing services are part of the Event Promotion and Management Services industry.
Which companies have the highest market share in the Event Promotion and Management Services in Australia?
The company holding the most market share in Australia is TEG Pty Limited.
How competitive is the Event Promotion and Management Services industry in Australia?
The level of competition is high and steady in the Event Promotion and Management Services industry in Australia.
