$249.5m
$XX.Xm
2,313
644
$XX.Xm
Mixed weather, rising import penetration and economic pressures have stifled the Floriculture Production industry's performance. The pandemic, followed by floods across Australia in 2022-23, negatively affected demand and production volumes. Inflationary pressures followed, leading to lower discretionary income, which has reduced spending on industry products. Rising import volumes from countries like Malaysia and Kenya, which offer competing products at lower prices, compound these negative factors. Revenue is expected to slip by an annualised 4.8% over the five years through 2024-25 to $249.5 million. This trend includes an estimated dip of 0.8% in the current year, as intense import competition and lower household discretionary incomes restrict domestic sales.
Industry revenue has declined at a CAGR of 4.8 % over the past five years, to reach an estimated $249.5m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Lynch | 80.9 | |
Grandiflora | 13.0 | |
Wafex Pty Ltd | 7.0 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Traditional flowers, Seed growing and Wildflowers. Traditional flowers is the largest segment of the Floriculture Production in Australia.
Despite import pressure, holidays and online sales has somewhat sustained traditional flower sales
Industry operators grow or produce cut flowers, foliage and seeds, either outdoors or under cover. Under cover is generally defined as greenhouses, cold frames, cloth houses and lath houses.
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ANZSIC 0114 - Floriculture Production in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The industry has struggled because of adverse weather and rising import competition from low-cost countries like Malaysia and Kenya. Negative pressures, including the pandemi...
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Victoria leads the industry with the highest number of growers due to its favourable climate. Major flowers grown in Victoria include traditional varieties and natives, with ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Industry growers compete on the basis of price, quality, product range and timeliness of delivery. Externally, floriculture growers compete against substitute gift options, l...
Learn about the performance of the top companies in the industry.
Major players have fought to keep their overseas ventures profitable. In foreign markets like China, intensifying competition locally has made it increasingly difficult for A...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Real household discretionary income has heavily dictated industry demand and activity. Flowers and seeds are often seen as unnecessary purchases, with those stretched financi...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Global supply chain disruptions and the Russia-Ukraine war have sharply increased fertiliser costs, inflating production expenses. This surge in input costs has placed substa...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Floriculture Production industry in Australia is $249.5m in 2024.
There are 644 businesses in the Floriculture Production industry in Australia, which has declined at a CAGR of 0.5 % between 2019 and 2024.
The market size of the Floriculture Production industry in Australia has been declining at a CAGR of 4.8 % between 2019 and 2024.
Over the next five years, the Floriculture Production industry in Australia is expected to grow.
The biggest companies operating in the Floriculture Production market in Australia are Lynch, Grandiflora and Wafex Pty Ltd
Traditional flowers and Wildflowers are part of the Floriculture Production industry.
The company holding the most market share in Australia is Lynch.
The level of competition is high and increasing in the Floriculture Production industry in Australia.