Grape Growing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: March 2024
ANZSIC A0131Revenue
$1.8bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
10,179
Businesses
5,515
Wages
$XXX.Xm
Grape Growing in Australia industry analysis
Growing conditions, especially extreme and inconsistent weather patterns regarding heat and rainfall, have paired with a misaligned supply of grapes to downstream markets to cause volatility in the industry’s performance. Growers in warm climate zones, like the Big Rivers region in New South Wales, rely on irrigation more than growers in cool climate zones, where rainfall tends to be higher and less volatile. Extreme weather events and other external factors have made grape growing considerably tricky. The previous year's grape harvest was delayed because of colder weather, resulting in declining revenue for that year but inflating revenue by an expected 13.8% for 2023-24. Revenue is anticipated to climb at an annualised 0.4% over the five years through 2023-24, to $1.8 billion.
Trends and Insights
- Grape growers have struggled to optimise supply with weather patterns. This has delayed revenue from 2022-23, causing an inflated level of revenue in 2023-24.
- Grapes used for winemaking have traditionally dominated the industry. Declining wine exports because of tariffs have caused a shift in product offerings towards table and dried grapes.
- Southern vineyards, particularly in South Australia and Victoria, dominate the industry, with most table and dried grape exports originating from Victoria. However, new production areas have been emerging in Tasmania, Western Australia and southern Victoria.
- Large wineries often operate with their own vignerons. These in-house operations threaten industry grape growers’ ability to secure contracts with wineries, a critical downstream market.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $1.8bn in 2024.
Trends and Insights
Volatile weather patterns significantly affected vine yields and industry revenue
- The industry's vitality is intrinsically intertwined with weather patterns, which substantially influence vine yields and, consequently, industry revenue. Climatic conditions hold significant sway over production timelines and grape growers’ success, directly affecting industry revenue.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Climate variability and water sustainability will challenge industry growers going forwards
- Warm and cool climate zones characterise Australia’s grape-farming regions. These climatic classifications significantly influence the grape harvest’s quality and yield.
Biggest companies in the Grape Growing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Costa | 66.6 | |
Perfection Fresh | 28.6 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Red winemaking grapes, White winemaking grapes and Table and dried grapes. Red winemaking grapes is the largest segment of the Grape Growing in Australia.
Trends and Insights
Table and dried grapes have gained market share as wine tariffs subdue other segments
- Dried grapes are primarily sold to food manufacturers, while wholesalers and retailers predominantly purchase fresh table grapes for direct consumption.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Citrus Fruit, Nut and Other Fruit Growing in Australia
- Apple, Pear and Stone Fruit Growing in Australia
Complementors
- Fruit and Vegetable Processing in Australia
- Wine Production in Australia
International industries
- Fruit & Nut Farming in the US
- Fruit & Nut Farming in Canada
- Grape Growing in New Zealand
- Fruit Growing in the UK
- Fruit and Nut Growing in China
Table of Contents
About this industry
Industry definition
Industry growers primarily cultivate or sun-dry grapes. Grapes are grown for winemaking or to be sold as table grapes. Some of the grapes are dehydrated or dried for sale as sultanas. Grapes harvested by wineries are processed in-house rather than sold to third parties and are therefore excluded from the industry.
What's included in this industry?
Red winemaking grapesWhite winemaking grapesTable grapesDried grapesCompanies
CostaPerfection FreshPurchase this report to view all 2 major companies in this industry.
Related Terms
WINE GRAPESVITICULTUREIMPUTED WAGESVIGNERONIndustry Code
ANZSIC 0131 - Grape Growing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Grape growers have struggled to optimise supply with weather patterns. This has delayed revenue from 2022-23, causing an inflated level of revenue in 2023-24.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Grapes used for winemaking have traditionally dominated the industry. Declining wine exports because of tariffs have caused a shift in product offerings towards table and dri...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Southern vineyards, particularly in South Australia and Victoria, dominate the industry, with most table and dried grape exports originating from Victoria. However, new produ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Large wineries often operate with their own vignerons. These in-house operations threaten industry grape growers’ ability to secure contracts with wineries, a critical downst...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry is highly fragmented with most industry growers acting as owner-operators. There’s a lack of major concentration as small growers can supply the larger downstrea...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Costa's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Perfection Fresh's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Costa, and factors influencing its performance in the industry
- Description and key data for Perfection Fresh, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The level of rainfall has been forgiving this year compared to previous years. This is reflected in revenue as growers have had to fight off diseases associated with heavy ra...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins are highly sensitive. Industry growers try to optimise the size of their vineyard, the degree of mechanisation and the method of irrigation to curtail volatile...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Grape Growing industry in Australia in 2024?
The market size of the Grape Growing industry in Australia is $1.8bn in 2024.
How many businesses are there in the Grape Growing in Australia industry in 2024?
There are 5,515 businesses in the Grape Growing industry in Australia, which has declined at a CAGR of 1.5 % between 2019 and 2024.
Has the Grape Growing industry in Australia grown or declined over the past 5 years?
The market size of the Grape Growing industry in Australia has been growing at a CAGR of 0.4 % between 2019 and 2024.
What is the forecast growth of the Grape Growing industry in Australia over the next 5 years?
Over the next five years, the Grape Growing industry in Australia is expected to grow.
What are the biggest companies in the Grape Growing market in Australia?
The biggest companies operating in the Grape Growing market in Australia are Costa and Perfection Fresh
What does the Grape Growing in Australia include?
Red winemaking grapes and White winemaking grapes are part of the Grape Growing industry.
Which companies have the highest market share in the Grape Growing in Australia?
The company holding the most market share in Australia is Costa.
How competitive is the Grape Growing industry in Australia?
The level of competition is moderate and steady in the Grape Growing industry in Australia.
