Houseware Retailing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: May 2024
ANZSIC G4213Revenue
$2.5bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
9,716
Businesses
1,880
Wages
$XXX.Xm
Houseware Retailing in Australia industry analysis
Housewares retailers have come up against tough trading conditions. Industry revenue has been growing at an annualised 2.5% over the past five years and is expected to total $2.5 billion in 2023-24, when revenue will climb by an estimated 2.7%. The outbreak of COVID-19 brought with it a wave of lockdowns and stoppages. Residential building construction activity plummeted in 2019-20 owing to a dip in building commencements as the economy slowed. With fewer new homes needing housewares, retailers had to rely largely on the replacement market to post a sale and lockdown periods did just that.
Trends and Insights
- Lockdown periods and work-from-home directives led consumers to spend more time at home. Cancelled social engagement and strict dining rules to a renewed interest in home cooking and baking, fuelling demand for housewares.
- Houseware retailers sell a range of products including cookware, tableware, glassware and kitchen utensils. Shifts towards casual dining options and more home cooked meals has altered demand for housewares.
- Houseware retailers choose store locations based on population trends and consumer demand. That’s why New Soth Wales, Victoria and Queensland account for the lion’s share of locations.
- Houseware retailers compete on price, product range and quality. Competition is high for homogenous products like basic plates, cutlery and glasses.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.5 % over the past five years, to reach an estimated $2.5bn in 2024.
Trends and Insights
A slump in residential building construction has played with demand
- Housewares retailers rely on trends in the number of households in Australia and rates of residential building construction to drive demand for new products. Residential building construction activity tumbled in the wake of the COVID-19 pandemic, meaning houseware retailers missed out on selling goods to new homeowners.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A recovery in residential building construction will fuel demand
- Trends in residential construction and the overall number of households drives consumer demand for housewares. A recovery in residential building construction activity over the coming years is set to drive demand for housewares, with more homes needing more household goods.
Biggest companies in the Houseware Retailing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Global Retail Brands | 253.0 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Miscellaneous kitchenware, Tableware and Cookware. Miscellaneous kitchenware is the largest segment of the Houseware Retailing in Australia.
Trends and Insights
Shifts towards casual dining have eroded tableware sales
- Tableware includes dinner sets, dishes, plates, china, platters, salad bowls and cake stands. Trends in discretionary income, consumer sentiment and individual household preferences for hosting and entertaining guests play a large part in the tableware needs of consumers.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Department Stores in Australia
- Domestic Appliance Retailing in Australia
Complementors
- Kitchen and Diningware Wholesaling in Australia
- Manchester Retailing in Australia
International industries
- Kitchen & Cookware Stores in the US
- Online Kitchenware Sales in the US
- Home Furnishings Stores in the US
- Home Furnishings Stores in Canada
- Furniture, Lighting & Homeware Retailers in the UK
Table of Contents
About this industry
Industry definition
Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. Retailers buy these goods from domestic or international manufacturers or wholesalers before on selling to downstream end market.
What's included in this industry?
TablewareCookwareGlasswareCutleryMiscellaneous kitchenwareCompanies
Global Retail BrandsPurchase this report to view all 1 major companies in this industry.
Related Terms
CHINAWAREHOUSEWAREPOINT OF SALE (POS)BRICKS-AND-MORTARIndustry Code
ANZSIC 4213 - Houseware Retailing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Lockdown periods and work-from-home directives led consumers to spend more time at home. Cancelled social engagement and strict dining rules to a renewed interest in home coo...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Houseware retailers sell a range of products including cookware, tableware, glassware and kitchen utensils. Shifts towards casual dining options and more home cooked meals ha...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Houseware retailers choose store locations based on population trends and consumer demand. That’s why New Soth Wales, Victoria and Queensland account for the lion’s share of ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Houseware retailers compete on price, product range and quality. Competition is high for homogenous products like basic plates, cutlery and glasses.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Global Retail Brands in the largest housewares retailers. The company is a specialty kitchenware retailer, operating House, My House and Robins Kitchen retail brands.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Global Retail Brands's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Global Retail Brands, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Houseware retailers must stay up to date with changes in the general retail industry award to ensure compliance with current regulations. The award outlines minimum condition...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Mounting competition has led houseware retailers to put more focus on customer service. Creating a point of difference in store has fuelled the upswing in wage costs.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Houseware Retailing industry in Australia in 2024?
The market size of the Houseware Retailing industry in Australia is $2.5bn in 2024.
How many businesses are there in the Houseware Retailing in Australia industry in 2024?
There are 1,880 businesses in the Houseware Retailing industry in Australia, which has grown at a CAGR of 3.0 % between 2019 and 2024.
Has the Houseware Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Houseware Retailing industry in Australia has been growing at a CAGR of 2.5 % between 2019 and 2024.
What is the forecast growth of the Houseware Retailing industry in Australia over the next 5 years?
Over the next five years, the Houseware Retailing industry in Australia is expected to grow.
What are the biggest companies in the Houseware Retailing market in Australia?
The biggest company operating in the Houseware Retailing market in Australia is Global Retail Brands
What does the Houseware Retailing in Australia include?
Tableware and Cookware are part of the Houseware Retailing industry.
Which companies have the highest market share in the Houseware Retailing in Australia?
The company holding the most market share in Australia is Global Retail Brands.
How competitive is the Houseware Retailing industry in Australia?
The level of competition is high and increasing in the Houseware Retailing industry in Australia.
