$5.7bn
$X.Xbn
7,273
1,495
$XXX.Xm
The Internet Publishing and Broadcasting industry has grown strongly. Climbing numbers of internet connections and broadband speeds have made internet publishing and broadcasting services more accessible to consumers, elevating demand. A rapid increase in consumer demand for SVOD services like Netflix has fuelled the industry's strong revenue growth, and these services represent a new product segment for the industry. Revenue is expected to increase at an annualised 3.9% to $5.7 billion over the five years through 2023-24. This trend includes a drop of 0.9% in the current year, as falling business confidence has discouraged some downstream firms from engaging in online advertising services.Demand for SVOD services surged during the COVID-19 pandemic as consumers spent more time at home. However, deteriorating economic conditions caused by the COVID-19 pandemic negatively affected other areas of the industry, like online classifieds, which are heavily influenced by business confidence. Volatile economic conditions have constrained revenue growth for online advertising services firms. Prices have also been limited by strong competition within some product segments. Foreign companies like Google and Facebook have also taken up more market share compared with domestic manufacturers, as these companies are dominant and have strong global reach.Continued demand growth for SVOD services is forecast to drive industry revenue growth. However, revenue growth from this segment is likely to slow as streaming-related segments approach market saturation. SVOD services will instead turn their attention to incorporating advertisements to bring in additional revenue. Technological advances, like faster broadband speeds and 5G mobile networks, are on track to make internet publishing and broadcasting services more accessible, further boosting demand and revenue. Despite improved technology, greater competition among publishers and broadcasters will likely limit the prices they can charge for their services, limiting revenue growth. Revenue is therefore forecast to climb at an annualised 1.8% to $6.2 billion over the five years through 2028-29.
Industry revenue has grown at a CAGR of 3.9 % over the past five years, to reach an estimated $5.7bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Netflix | 1,713.6 | |
Nine Entertainment Co | 1,306.6 | |
REA | 1,188.8 |
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Industry revenue is measured across several distinct product and services lines, including Online video and audio broadcasting, Online print publishing and Online real estate advertising directories. Online video and audio broadcasting is the largest segment of the Internet Publishing and Broadcasting in Australia.
Online video and audio broadcasting makes up a growing share of revenue
Industry firms publish or broadcast content on the internet. Industry operators provide textual, audio and video content of general or specific interest. Firms do not provide traditional (non-internet) versions of the content they publish or broadcast. The industry excludes search engines, internet service providers or publishers of offline content.
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ANZSIC 5700 - Internet Publishing and Broadcasting in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Internet subscriber numbers have been ramping up. As technology improves and becomes more accessible, more consumers will seek the industry’s product offerings, elevating rev...
Learn about an industry's products and services, markets and trends in international trade.
Growth in the online video and broadcasting segment has outstripped that of other products. SVOD and music streaming services have rapidly become more popular, as greater bro...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Sydney and Melbourne are home to most of Australia’s key internet publishers and broadcasters. These cities have strong labour markets and large populations, meaning that dem...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Internet publishers and broadcast tend to compete on the relevance of content and material published. Ease of access is also a key factor, as is the cost for customers to acc...
Learn about the performance of the top companies in the industry.
Netflix Australia Pty Ltd has made efforts to prevent password sharing, which has elevated subscriber numbers. The company has also engaged in mergers in acquisitions; for ex...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Internet publishers and broadcasters must adhere to content restriction guidelines. The ACMA enforces these restrictions, which apply to violent, criminal or pornographic con...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Business confidence has taken a hit because of volatile economic conditions. Fluctuating confidence has dampened demand from businesses, which has ultimately cut into industr...
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Internet Publishing and Broadcasting industry in Australia is $5.7bn in 2024.
There are 1,495 businesses in the Internet Publishing and Broadcasting industry in Australia, which has declined at a CAGR of 0.5 % between 2019 and 2024.
The market size of the Internet Publishing and Broadcasting industry in Australia has been growing at a CAGR of 3.9 % between 2019 and 2024.
Over the next five years, the Internet Publishing and Broadcasting industry in Australia is expected to grow.
The biggest companies operating in the Internet Publishing and Broadcasting market in Australia are Netflix, Nine Entertainment Co and REA
Online video and audio broadcasting and Online real estate advertising directories are part of the Internet Publishing and Broadcasting industry.
The company holding the most market share in Australia is Netflix.
The level of competition is high and decreasing in the Internet Publishing and Broadcasting industry in Australia.