Internet Publishing and Broadcasting in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: April 2024
ANZSIC J5700Revenue
$5.7bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
7,273
Businesses
1,495
Wages
$XXX.Xm
Internet Publishing and Broadcasting in Australia industry analysis
The Internet Publishing and Broadcasting industry has grown strongly. Climbing numbers of internet connections and broadband speeds have made internet publishing and broadcasting services more accessible to consumers, elevating demand. A rapid increase in consumer demand for SVOD services like Netflix has fuelled the industry's strong revenue growth, and these services represent a new product segment for the industry. Revenue is expected to increase at an annualised 3.9% to $5.7 billion over the five years through 2023-24. This trend includes a drop of 0.9% in the current year, as falling business confidence has discouraged some downstream firms from engaging in online advertising services.Demand for SVOD services surged during the COVID-19 pandemic as consumers spent more time at home. However, deteriorating economic conditions caused by the COVID-19 pandemic negatively affected other areas of the industry, like online classifieds, which are heavily influenced by business confidence. Volatile economic conditions have constrained revenue growth for online advertising services firms. Prices have also been limited by strong competition within some product segments. Foreign companies like Google and Facebook have also taken up more market share compared with domestic manufacturers, as these companies are dominant and have strong global reach.Continued demand growth for SVOD services is forecast to drive industry revenue growth. However, revenue growth from this segment is likely to slow as streaming-related segments approach market saturation. SVOD services will instead turn their attention to incorporating advertisements to bring in additional revenue. Technological advances, like faster broadband speeds and 5G mobile networks, are on track to make internet publishing and broadcasting services more accessible, further boosting demand and revenue. Despite improved technology, greater competition among publishers and broadcasters will likely limit the prices they can charge for their services, limiting revenue growth. Revenue is therefore forecast to climb at an annualised 1.8% to $6.2 billion over the five years through 2028-29.
Trends and Insights
- Internet subscriber numbers have been ramping up. As technology improves and becomes more accessible, more consumers will seek the industry’s product offerings, elevating revenue growth.
- Growth in the online video and broadcasting segment has outstripped that of other products. SVOD and music streaming services have rapidly become more popular, as greater broadband penetration has made them more accessible.
- Sydney and Melbourne are home to most of Australia’s key internet publishers and broadcasters. These cities have strong labour markets and large populations, meaning that demand is strong.
- Internet publishers and broadcast tend to compete on the relevance of content and material published. Ease of access is also a key factor, as is the cost for customers to access content.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.9 % over the past five years, to reach an estimated $5.7bn in 2024.
Trends and Insights
Internet uptake has fuelled industry growth
- Consumers have been accessing more everyday services using the internet. Higher internet subscriber numbers have fuelled revenue growth.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Technological improvements are set to encourage continued growth
- Mobile communications density and internet subscriber numbers are on track to climb in the coming years. 5G networks will continue to roll out, improving mobile internet speeds to encourage more consumers to consume film and television content via the internet.
Biggest companies in the Internet Publishing and Broadcasting in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Netflix | 1,713.6 | |
Nine Entertainment Co | 1,306.6 | |
REA | 1,188.8 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Online video and audio broadcasting, Online print publishing and Online real estate advertising directories. Online video and audio broadcasting is the largest segment of the Internet Publishing and Broadcasting in Australia.
Trends and Insights
Online video and audio broadcasting makes up a growing share of revenue
- Online video and audio broadcasting, which includes SVOD and music streaming services, has rapidly expanded in popularity. Greater broadband penetration has made these services more accessible to consumers.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Magazine and Directory Publishing in Australia
Complementors
- Reproduction of Recorded Media in Australia
- Computer and Software Retailing in Australia
International industries
- Adult & Pornographic Websites in the US
- Internet Services in China
- Social Networking in China
Table of Contents
About this industry
Industry definition
Industry firms publish or broadcast content on the internet. Industry operators provide textual, audio and video content of general or specific interest. Firms do not provide traditional (non-internet) versions of the content they publish or broadcast. The industry excludes search engines, internet service providers or publishers of offline content.
What's included in this industry?
Online video and audio broadcastingOnline real estate advertising directoriesOnline print publishingJob classifiedsAutomotive advertising directories Online map publishing Digital art publishingCompanies
NetflixNine Entertainment CoREAPurchase this report to view all 7 major companies in this industry.
Related Terms
SUBSCRIPTION VIDEO ON DEMAND (SVOD)PODCASTGEOBLOCKINGIndustry Code
ANZSIC 5700 - Internet Publishing and Broadcasting in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Internet subscriber numbers have been ramping up. As technology improves and becomes more accessible, more consumers will seek the industry’s product offerings, elevating rev...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Growth in the online video and broadcasting segment has outstripped that of other products. SVOD and music streaming services have rapidly become more popular, as greater bro...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Sydney and Melbourne are home to most of Australia’s key internet publishers and broadcasters. These cities have strong labour markets and large populations, meaning that dem...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Internet publishers and broadcast tend to compete on the relevance of content and material published. Ease of access is also a key factor, as is the cost for customers to acc...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Netflix Australia Pty Ltd has made efforts to prevent password sharing, which has elevated subscriber numbers. The company has also engaged in mergers in acquisitions; for ex...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Netflix's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Nine Entertainment Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of REA's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for Netflix, and factors influencing its performance in the industry
- Description and key data for Nine Entertainment Co, and factors influencing its performance in the industry
- Description and key data for REA, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Internet publishers and broadcasters must adhere to content restriction guidelines. The ACMA enforces these restrictions, which apply to violent, criminal or pornographic con...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Business confidence has taken a hit because of volatile economic conditions. Fluctuating confidence has dampened demand from businesses, which has ultimately cut into industr...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Internet Publishing and Broadcasting industry in Australia in 2024?
The market size of the Internet Publishing and Broadcasting industry in Australia is $5.7bn in 2024.
How many businesses are there in the Internet Publishing and Broadcasting in Australia industry in 2024?
There are 1,495 businesses in the Internet Publishing and Broadcasting industry in Australia, which has declined at a CAGR of 0.5 % between 2019 and 2024.
Has the Internet Publishing and Broadcasting industry in Australia grown or declined over the past 5 years?
The market size of the Internet Publishing and Broadcasting industry in Australia has been growing at a CAGR of 3.9 % between 2019 and 2024.
What is the forecast growth of the Internet Publishing and Broadcasting industry in Australia over the next 5 years?
Over the next five years, the Internet Publishing and Broadcasting industry in Australia is expected to grow.
What are the biggest companies in the Internet Publishing and Broadcasting market in Australia?
The biggest companies operating in the Internet Publishing and Broadcasting market in Australia are Netflix, Nine Entertainment Co and REA
What does the Internet Publishing and Broadcasting in Australia include?
Online video and audio broadcasting and Online real estate advertising directories are part of the Internet Publishing and Broadcasting industry.
Which companies have the highest market share in the Internet Publishing and Broadcasting in Australia?
The company holding the most market share in Australia is Netflix.
How competitive is the Internet Publishing and Broadcasting industry in Australia?
The level of competition is high and decreasing in the Internet Publishing and Broadcasting industry in Australia.
