Motion Picture and Video Production in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC J5511Revenue
$4.2bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
21,139
Businesses
8,494
Wages
$X.Xbn
Motion Picture and Video Production in Australia industry analysis
The Motion Picture and Video Production industry has been volatile, but the Federal Government's financial incentives for film and TV production have supported industry revenue. These incentives include cost rebates for domestic film and TV productions, shooting international film and TV projects in Australia and conducting post-production work in Australia regardless of where the project was shot. Government rebates have encouraged overseas producers to shoot several large projects in Australia, including Aquaman and Pacific Rim Uprising. Film production's project-based nature means that industry revenue can shift dramatically from year to year. The COVID-19 pandemic has also significantly influenced the industry, disrupting production activity. Revenue is expected to rise at an average of 7.4% per year over the five years through 2023-24, to $4.2 billion. This trend includes an anticipated bump of 0.1% in the current year after significant growth in the previous year.Demand for motion picture and video production products and services from film studios, free-to-air TV networks and pay-TV stations strongly influences the industry's performance. Industry producers also rely on demand from advertising agencies for commercial productions. Increased demand for new content and a renewed emphasis on major Australian productions from free-to-air TV stations, pay-TV stations and SVOD service providers like Stan have bolstered the industry's performance.A boost in foreign investment and the continuation of the Federal Government's film rebate scheme for film and TV productions are poised to support industry revenue growth. Technological changes in broadcasting services, video podcasts and internet streaming are also set to strengthen demand for film and video production services. External competition from production companies in other countries, like New Zealand and Canada, is on track to intensify as several governments boost tax incentives to attract production work. Overall, revenue is forecast to rise at an annualised 1.1% over the five years through 2028-29, to $4.4 billion.
Trends and Insights
- The Motion Picture and Video Production industry's performance can fluctuate significantly from year to year, depending on the number of big-budget film productions in Australia. Foreign investment in film production has supported the industry's performance.
- Revenue from film studios and distributors has increased due to a rise in big-budget film projects from foreign film studios shot in Australia. This trend can be attributed federal and state government tax incentives.
- New South Wales, Queensland and Victoria have the most motion picture and video production companies. These three states hold large populations and substantial economic activity.
- The film sector is small and fragmented overall, with fierce competition for scarce private investment and government funding. The primary foundation of competition for feature film funding is the track record of the producer, director, scriptwriter and cast.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 7.4 % over the past five years, to reach an estimated $4.2bn in 2023.
Trends and Insights
Government tax incentives and support for foreign film production companies have fuelled industry expansion
- Australia's high-quality studios, comparatively low production costs and state and federal government incentives have attracted many international film and TV projects.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Advances in digital technology are poised to reduce filmmaking costs
- Digital technology can create everything from computer-generated characters to film sets, substantially reducing purchase cost pressures for production companies.
Biggest companies in the Motion Picture and Video Production in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Southern Star Entertainment | 276.7 | |
NEP Australia | 208.4 | |
Fremantle | 125.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including TV programs, Feature films and Commercials. TV programs is the largest segment of the Motion Picture and Video Production in Australia.
Trends and Insights
Demand for TV programs has shot up thanks to free-to-air broadcasters' increased investments in content
- TV program production for free-to-air broadcasters, pay-TV broadcasters and SVOD services is the industry's largest service segment.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Motion Picture and Video Distribution in Australia
- Cinemas in Australia
- Music Publishing and Sound Recording in Australia
- Video Post-Production Services in Australia
International industries
- Global Movie Production & Distribution
- Movie & Video Production in the US
- Television Production in the US
- Movie, TV & Video Production in Canada
- Motion Picture and Video Production in New Zealand
Table of Contents
About this industry
Industry definition
Industry companies produce motion pictures, videos, TV shows and commercials. Industry firms record and store these productions on a range of media, including analogue and digital visual media such as film or video (including DVD and Blu-ray).
What's included in this industry?
Feature filmsTV programsproduction servicesCommercialsMarketing, training and educational filmsTV program and feature film royaltiesCompanies
Southern Star EntertainmentNEP AustraliaFremantlePurchase this report to view all 3 major companies in this industry.
Related Terms
VIDEO PODCASTTELEFILMCOMPLETION GUARANTORPRODUCER OFFSETIndustry Code
ANZSIC 5511 - Motion Picture and Video Production in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The Motion Picture and Video Production industry's performance can fluctuate significantly from year to year, depending on the number of big-budget film productions in Austral...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Revenue from film studios and distributors has increased due to a rise in big-budget film projects from foreign film studios shot in Australia. This trend can be attributed f...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wales, Queensland and Victoria have the most motion picture and video production companies. These three states hold large populations and substantial economic activ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The film sector is small and fragmented overall, with fierce competition for scarce private investment and government funding. The primary foundation of competition for featu...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Motion Picture and Video Production industry exhibits low market share concentration. Many industry players are freelance specialists or companies of two or three people....
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Southern Star Entertainment's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of NEP Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Fremantle's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Southern Star Entertainment, and factors influencing its performance in the industry
- Description and key data for NEP Australia, and factors influencing its performance in the industry
- Description and key data for Fremantle, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry receives significant grants, incentives and tax assistance from federal and state governments. Industry producers indirectly enjoy the benefits of government ass...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Industry profit has risen because of government tax incentives strengthening demand. In periods of slow economic development, it’s challenging for producers and directors wit...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Motion Picture and Video Production industry in Australia in 2024?
The market size of the Motion Picture and Video Production industry in Australia is $4.2bn in 2024.
How many businesses are there in the Motion Picture and Video Production in Australia industry in 2023?
There are 8,494 businesses in the Motion Picture and Video Production industry in Australia, which has grown at a CAGR of 5.5 % between 2018 and 2023.
Has the Motion Picture and Video Production industry in Australia grown or declined over the past 5 years?
The market size of the Motion Picture and Video Production industry in Australia has been growing at a CAGR of 7.4 % between 2018 and 2023.
What is the forecast growth of the Motion Picture and Video Production industry in Australia over the next 5 years?
Over the next five years, the Motion Picture and Video Production industry in Australia is expected to grow.
What are the biggest companies in the Motion Picture and Video Production market in Australia?
The biggest companies operating in the Motion Picture and Video Production market in Australia are Southern Star Entertainment, NEP Australia and Fremantle
What does the Motion Picture and Video Production in Australia include?
Feature films and TV programs are part of the Motion Picture and Video Production industry.
Which companies have the highest market share in the Motion Picture and Video Production in Australia?
The company holding the most market share in Australia is Southern Star Entertainment.
How competitive is the Motion Picture and Video Production industry in Australia?
The level of competition is high and increasing in the Motion Picture and Video Production industry in Australia.
