Motion Picture and Video Distribution in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: September 2023
ANZSIC J5512Revenue
$1.2bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
1,344
Businesses
239
Wages
$XXX.Xm
Motion Picture and Video Distribution in Australia industry analysis
Motion Picture and Video Distribution industry operators have faced difficult operating conditions in recent years. Climbing media digitisation has changed the way that film and TV content is delivered to households and has affected the industry's operating landscape. The industry's performance mostly relies on box office takings at cinemas and demand for films and TV shows from TV broadcasters and subscription video-on-demand (SVOD) providers. Consumer preferences have shifted towards digital media and platforms, which has reduced demand for sales and rentals of DVDs and Blu-ray Discs over the past few years. These trends have negatively affected industry revenue.
Trends and Insights
- Demand from the industry's traditional markets, like TV broadcasters and retailers, is dwindling, constraining industry performance. Yet, a recovery in cinema ticket sales subsequent to the pandemic is providing film distributors with a bright spot.
- The Motion Picture and Video Distribution industry's main products are movies and TV shows. These products can be segmented by classification rating.
- The industry is largely distributed according to an individual state or territory's share of the film and video production expenditure and the location of film production companies. That's why over 87% of distribution firms are located along the eastern seaboard.
- Motion picture and video distributors compete to purchase content at a reasonable price. After securing the content, distributors must compete for advertising and cinema screens.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 6.7 % over the past five years, to reach an estimated $1.2bn in 2023.
Trends and Insights
Consumers have rapidly taken up SVOD offerings significantly altering media consumption habits
- Greater internet connectivity and improved broadband speeds have made digital media stores and SVOD services more accessible to consumers in recent years.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
SVOD service providers will become a crucial downstream market for distributors
- SVOD services are still relatively new to Australia, with Netflix and Stan launching in 2015 and Amazon Prime Video in 2018. Yet, these services have become very popular with consumers.
Biggest companies in the Motion Picture and Video Distribution in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Walt Disney Australia | 527.3 | |
Warner Bros Entertainment | 217.8 | |
Universal Pictures International Australasia Pty Ltd | 163.1 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including G rated films and TV shows, PG rated films and TV shows and M rated films and TV shows. G rated films and TV shows is the largest segment of the Motion Picture and Video Distribution in Australia.
Trends and Insights
Disney+ entry into the market has boosted G rated films and TV shows revenue share
- G-rated films and TV shows are typically appropriate for all ages but may contain elements considered to be very mild in impact.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Motion Picture and Video Production in Australia
- Cinemas in Australia
- Free-to-Air Television Broadcasting in Australia
International industries
- Global Movie Production & Distribution
- Movie & Video Distribution in the US
- Movie & Video Distribution in Canada
- Motion Picture and Video Production in New Zealand
- Film, Video & TV Programme Distribution in the UK
Table of Contents
About this industry
Industry definition
Industry firms acquire the distribution rights for motion pictures and videos. They then lease or wholesale these motion pictures to cinemas for exhibition, to TV and pay-TV broadcasters for public viewing, to SVOD providers, and to retailers and wholesalers for sale or rent on physical media (i.e. DVDs and Blu-ray Discs). The industry also includes agents that lease and wholesale films and videos to organisations, and distribute video products using digital formats.
What's included in this industry?
G rated films and TV showsPG rated films and TV showsM rated films and TV showsMA15+ rated films and TV showsFilms and TV shows with other classificationsCompanies
Walt Disney AustraliaWarner Bros EntertainmentUniversal Pictures International Australasia Pty LtdPurchase this report to view all 5 major companies in this industry.
Related Terms
BLU-RAY DISCPIRACYSVODIndustry Code
ANZSIC 5512 - Motion Picture and Video Distribution in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Demand from the industry's traditional markets, like TV broadcasters and retailers, is dwindling, constraining industry performance. Yet, a recovery in cinema ticket sales su...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The Motion Picture and Video Distribution industry's main products are movies and TV shows. These products can be segmented by classification rating.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The industry is largely distributed according to an individual state or territory's share of the film and video production expenditure and the location of film production comp...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Motion picture and video distributors compete to purchase content at a reasonable price. After securing the content, distributors must compete for advertising and cinema scre...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Many of the larger film distribution companies in the industry are also film-producing firms or have distribution agreements with film producers. These firms' revenue can flu...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Walt Disney Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Warner Bros Entertainment's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Universal Pictures International Australasia Pty Ltd's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Walt Disney Australia, and factors influencing its performance in the industry
- Description and key data for Warner Bros Entertainment, and factors influencing its performance in the industry
- Description and key data for Universal Pictures International Australasia Pty Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry is lightly regulated. While copyright laws, codes of conduct and classifications are typically subject to stronger governance, the effect of these laws on distri...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Cost structures vary significantly among firms in the industry, in line with their scale and connections to major film and TV production studios. The industry's cost structur...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Motion Picture and Video Distribution industry in Australia in 2024?
The market size of the Motion Picture and Video Distribution industry in Australia is $1.2bn in 2024.
How many businesses are there in the Motion Picture and Video Distribution in Australia industry in 2023?
There are 239 businesses in the Motion Picture and Video Distribution industry in Australia, which has declined at a CAGR of 0.2 % between 2018 and 2023.
Has the Motion Picture and Video Distribution industry in Australia grown or declined over the past 5 years?
The market size of the Motion Picture and Video Distribution industry in Australia has been declining at a CAGR of 6.7 % between 2018 and 2023.
What is the forecast growth of the Motion Picture and Video Distribution industry in Australia over the next 5 years?
Over the next five years, the Motion Picture and Video Distribution industry in Australia is expected to grow.
What are the biggest companies in the Motion Picture and Video Distribution market in Australia?
The biggest companies operating in the Motion Picture and Video Distribution market in Australia are Walt Disney Australia, Warner Bros Entertainment and Universal Pictures International Australasia Pty Ltd
What does the Motion Picture and Video Distribution in Australia include?
G rated films and TV shows and PG rated films and TV shows are part of the Motion Picture and Video Distribution industry.
Which companies have the highest market share in the Motion Picture and Video Distribution in Australia?
The company holding the most market share in Australia is Walt Disney Australia.
How competitive is the Motion Picture and Video Distribution industry in Australia?
The level of competition is moderate and increasing in the Motion Picture and Video Distribution industry in Australia.
