$4.2bn
$XXX.Xm
21,139
8,494
$X.Xbn
The Motion Picture and Video Production industry has been volatile, but the Federal Government's financial incentives for film and TV production have supported industry revenue. These incentives include cost rebates for domestic film and TV productions, shooting international film and TV projects in Australia and conducting post-production work in Australia regardless of where the project was shot. Government rebates have encouraged overseas producers to shoot several large projects in Australia, including Aquaman and Pacific Rim Uprising. Film production's project-based nature means that industry revenue can shift dramatically from year to year. The COVID-19 pandemic has also significantly influenced the industry, disrupting production activity. Revenue is expected to rise at an average of 7.4% per year over the five years through 2023-24, to $4.2 billion. This trend includes an anticipated bump of 0.1% in the current year after significant growth in the previous year.Demand for motion picture and video production products and services from film studios, free-to-air TV networks and pay-TV stations strongly influences the industry's performance. Industry producers also rely on demand from advertising agencies for commercial productions. Increased demand for new content and a renewed emphasis on major Australian productions from free-to-air TV stations, pay-TV stations and SVOD service providers like Stan have bolstered the industry's performance.A boost in foreign investment and the continuation of the Federal Government's film rebate scheme for film and TV productions are poised to support industry revenue growth. Technological changes in broadcasting services, video podcasts and internet streaming are also set to strengthen demand for film and video production services. External competition from production companies in other countries, like New Zealand and Canada, is on track to intensify as several governments boost tax incentives to attract production work. Overall, revenue is forecast to rise at an annualised 1.1% over the five years through 2028-29, to $4.4 billion.
Industry revenue has grown at a CAGR of 7.4 % over the past five years, to reach an estimated $4.2bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Southern Star Entertainment | 276.7 | |
NEP Australia | 208.4 | |
Fremantle | 125.0 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including TV programs, Feature films and Commercials. TV programs is the largest segment of the Motion Picture and Video Production in Australia.
Demand for TV programs has shot up thanks to free-to-air broadcasters' increased investments in content
Industry companies produce motion pictures, videos, TV shows and commercials. Industry firms record and store these productions on a range of media, including analogue and digital visual media such as film or video (including DVD and Blu-ray).
Purchase this report to view all 3 major companies in this industry.
ANZSIC 5511 - Motion Picture and Video Production in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The Motion Picture and Video Production industry's performance can fluctuate significantly from year to year, depending on the number of big-budget film productions in Austral...
Learn about an industry's products and services, markets and trends in international trade.
Revenue from film studios and distributors has increased due to a rise in big-budget film projects from foreign film studios shot in Australia. This trend can be attributed f...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
New South Wales, Queensland and Victoria have the most motion picture and video production companies. These three states hold large populations and substantial economic activ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The film sector is small and fragmented overall, with fierce competition for scarce private investment and government funding. The primary foundation of competition for featu...
Learn about the performance of the top companies in the industry.
The Motion Picture and Video Production industry exhibits low market share concentration. Many industry players are freelance specialists or companies of two or three people....
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The industry receives significant grants, incentives and tax assistance from federal and state governments. Industry producers indirectly enjoy the benefits of government ass...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Industry profit has risen because of government tax incentives strengthening demand. In periods of slow economic development, it’s challenging for producers and directors wit...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Motion Picture and Video Production industry in Australia is $4.2bn in 2024.
There are 8,494 businesses in the Motion Picture and Video Production industry in Australia, which has grown at a CAGR of 5.5 % between 2018 and 2023.
The market size of the Motion Picture and Video Production industry in Australia has been growing at a CAGR of 7.4 % between 2018 and 2023.
Over the next five years, the Motion Picture and Video Production industry in Australia is expected to grow.
The biggest companies operating in the Motion Picture and Video Production market in Australia are Southern Star Entertainment, NEP Australia and Fremantle
Feature films and TV programs are part of the Motion Picture and Video Production industry.
The company holding the most market share in Australia is Southern Star Entertainment.
The level of competition is high and increasing in the Motion Picture and Video Production industry in Australia.