Motor Vehicle Dealers in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: September 2024
ANZSIC G3911Revenue
$68.5bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
75,954
Businesses
4,370
Wages
$X.Xbn
Motor Vehicle Dealers in Australia industry analysis
Motor vehicle dealers have faced drastic changes in trading conditions over the past few years. Uncertain economic conditions and issues with supply have led to some of the largest declines in industry revenue since the global financial crisis. However, while these factors have delayed purchases, they haven’t fundamentally altered demand for cars, with delayed purchases and deliveries leading to record surges in car sales in the past couple of years. Overall, revenue is expected to grow at an annualised 4.8% over the five years through 2024-25, to $68.5 billion. This includes a rise of 0.4% anticipated for 2024-25 alone, following a glut of delayed deliveries that led to a spike in new car sales in 2023-24. Increased logistics costs and vehicle shortages have swollen prices. By passing on freight costs and capitalising on weak supply, dealers have increased profit margins.
Trends and Insights
- Increased freight costs and upstream manufacturing shortfalls are driving increased prices. Long-term stagnancy in price indices has recently been reversed.
- SUVs are the vehicle of choice for consumers, accounting for over half all sales by volume. They’ve become increasingly popular in recent years.
- The eastern seaboard dominates establishment numbers, and is the centre of competition for large firms. Population density and easy access to major port facilities in this region creates strong demand and higher margins.
- Dealers are caught between manufacturers and buyers. Motor vehicle dealers are price-takers in a competitive market, and maintaining relationships with both ends of the process is important.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.8 % over the past five years, to reach an estimated $68.5bn in 2024.
Trends and Insights
Motor vehicle dealers have faced volatile operating conditions
- Vehicle sales fell sharply over the two years through 2019-20, as a weak Australian dollar, tighter borrowing conditions, poor wage growth, the devastating 2019-20 bushfires and the initial COVID-19 outbreak all hurt sales. After a recovery in 2020-21, supply chain shortages caused another major drop in 2021-22.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The industry is set for steady growth after havoc during the COVID-19 pandemic
- After a period of volatility and weak trading conditions, motor vehicle dealers are set for a period of steady growth in the years ahead.
Biggest companies in the Motor Vehicle Dealers in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Eagers Automotive | 9,394.3 | |
Peter Warren Automotive Holdings | 2,520.4 | |
Autosports | 2,054.8 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Sports utility vehicles (SUVs), Utility vehicles and Commercial vehicles. Sports utility vehicles (SUVs) is the largest segment of the Motor Vehicle Dealers in Australia.
Trends and Insights
SUVs continue to rise in popularity
- Sports utility vehicles (SUVs) feature a wagon-style body, high ground clearance, a light-truck chassis, and can have up to 12 cylinders of engine power.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Motorcycle Dealers in Australia
Complementors
- Motor Vehicle Manufacturing in Australia
- Motor Vehicle Wholesaling in Australia
- Motor Vehicle New Parts Wholesaling in Australia
International industries
- Global Car & Automobile Sales
- New Car Dealers in the US
- Used Car Dealers in the US
- Online Car Dealers in the US
- Truck Dealers in the US
Table of Contents
About this industry
Industry definition
The industry includes dealerships that primarily sell new or used motor vehicles to consumers, companies and government entities. Industry firms also offer after-sale services for motor vehicles.
What's included in this industry?
Sports utility vehicles (SUVs)Utility vehiclesPassenger carsCommercial vehiclesSports carsCompanies
Eagers AutomotivePeter Warren Automotive HoldingsAutosportsPurchase this report to view all 3 major companies in this industry.
Related Terms
SPORTS UTILITY VEHICLES (SUVS)CAB CHASSISPEOPLE MOVERELECTRIC VEHICLE (EV)Industry Code
ANZSIC 3911 - Motor Vehicle Dealers in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Increased freight costs and upstream manufacturing shortfalls are driving increased prices. Long-term stagnancy in price indices has recently been reversed.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
SUVs are the vehicle of choice for consumers, accounting for over half all sales by volume. They’ve become increasingly popular in recent years.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The eastern seaboard dominates establishment numbers, and is the centre of competition for large firms. Population density and easy access to major port facilities in this re...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Dealers are caught between manufacturers and buyers. Motor vehicle dealers are price-takers in a competitive market, and maintaining relationships with both ends of the proce...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry is consolidating as the larger players look for growth through acquisition. Eagers has acquired numerous dealerships across New South Wales and the Australian Ca...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Eagers Automotive's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Peter Warren Automotive Holdings's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Autosports's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Eagers Automotive, and factors influencing its performance in the industry
- Description and key data for Peter Warren Automotive Holdings, and factors influencing its performance in the industry
- Description and key data for Autosports, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
A newly introduced Franchising Code of Conduct attempts to balance relationships between franchisees and franchisors. The Code will prevent franchisors from providing mislead...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Some larger companies have made strategic property acquisitions to expand their capabilities. This has increased the industry’s capital intensity and depreciation costs.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Motor Vehicle Dealers industry in Australia in 2024?
The market size of the Motor Vehicle Dealers industry in Australia is $68.5bn in 2024.
How many businesses are there in the Motor Vehicle Dealers in Australia industry in 2024?
There are 4,370 businesses in the Motor Vehicle Dealers industry in Australia, which has grown at a CAGR of 0.5 % between 2019 and 2024.
Has the Motor Vehicle Dealers industry in Australia grown or declined over the past 5 years?
The market size of the Motor Vehicle Dealers industry in Australia has been growing at a CAGR of 4.8 % between 2019 and 2024.
What is the forecast growth of the Motor Vehicle Dealers industry in Australia over the next 5 years?
Over the next five years, the Motor Vehicle Dealers industry in Australia is expected to grow.
What are the biggest companies in the Motor Vehicle Dealers market in Australia?
The biggest companies operating in the Motor Vehicle Dealers market in Australia are Eagers Automotive, Peter Warren Automotive Holdings and Autosports
What does the Motor Vehicle Dealers in Australia include?
Sports utility vehicles (SUVs) and Utility vehicles are part of the Motor Vehicle Dealers industry.
Which companies have the highest market share in the Motor Vehicle Dealers in Australia?
The company holding the most market share in Australia is Eagers Automotive.
How competitive is the Motor Vehicle Dealers industry in Australia?
The level of competition is high and steady in the Motor Vehicle Dealers industry in Australia.
