Music and Theatre Productions in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC R9001Revenue
$2.1bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
10,614
Businesses
2,211
Wages
$XXX.Xm
Music and Theatre Productions in Australia industry analysis
The Music and Theatre Productions industry has experienced more favourable conditions in recent years. Strong demand for international artist performances in the contemporary music segment, coupled with improved ticket sales, has bolstered the industry's performance. Organisations within the industry vary widely. Traditional performing arts productions, like ballet and classical music, depend heavily on government funding to stay viable. In contrast, contemporary music production companies can attain high profit margins by attracting larger audiences.
Trends and Insights
- Demand for contemporary music has grown over the past few years. International tours in particular contributed to significant increases in contemporary music revenue and attendance.
- The return of international acts to Australia has seen contemporary music productions significantly rise in popularity. Major tours by famous global artists like Taylor Swift and Billie Eilish support significant growth in the contemporary music segment.
- Access to major markets and cultural hubs is a decisive factor in the determination of business location. The geographic distribution of the Music and Theatre Productions industry is primarily linked to population, government policies on performing arts, and private philanthropy.
- The low availability of economies of scale has kept market share concentration low. The industry's top four players account for less than 15.0% of industry revenue in 2023-24.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $2.1bn in 2023.
Trends and Insights
Surging demand for contemporary music has accelerated revenue recovery
- Increased demand for popular music events and a rise in the number of international performances in Australia have supported revenue growth post-pandemic.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Increased government funding is set to support future revenue growth
- Many music and theatre production firms rely heavily on government grants, private donations and corporate sponsorship to remain financially viable.
Biggest companies in the Music and Theatre Productions in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Opera Australia | 164.9 | |
The Australian Ballet | 71.5 | |
Global Creatures | 53.7 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Contemporary music, Musical theatre and Festivals. Contemporary music is the largest segment of the Music and Theatre Productions in Australia.
Trends and Insights
Contemporary music productions have significantly risen in popularity over recent years
- The contemporary music segment includes a variety of ensemble and solo musicians performing a range of genres, such as pop, jazz, blues, country and hip-hop.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Cinemas in Australia
- Art Galleries and Museums in Australia
- Performing Arts Venues in Australia
- Amusement Parks and Centres Operation in Australia
- Event Promotion and Management Services in Australia
International industries
- Concert & Event Promotion in the US
- Online Event Ticket Sales in the US
- Concert & Event Promotion in Canada
- Performing Arts Operation in New Zealand
Table of Contents
About this industry
Industry definition
Industry companies produce live theatrical, musical, and dance performances including choirs, opera, ballet and tribute shows.
What's included in this industry?
Contemporary MusicFestivalsMusical TheatreClassical MusicTheatreCompanies
Opera AustraliaThe Australian BalletGlobal CreaturesPurchase this report to view all 5 major companies in this industry.
Related Terms
NATIONAL PERFORMING ARTS PARTNERSHIP FRAMEWORKTRADITIONAL PERFORMING ARTSDRAMAIndustry Code
ANZSIC 9001 - Music and Theatre Productions in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Demand for contemporary music has grown over the past few years. International tours in particular contributed to significant increases in contemporary music revenue and atte...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The return of international acts to Australia has seen contemporary music productions significantly rise in popularity. Major tours by famous global artists like Taylor Swift...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Access to major markets and cultural hubs is a decisive factor in the determination of business location. The geographic distribution of the Music and Theatre Productions ind...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The low availability of economies of scale has kept market share concentration low. The industry's top four players account for less than 15.0% of industry revenue in 2023-24...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Opera Australia remains the sole major player in the Music and Theatre Productions industry. The company gives around 200 performances a year in metropolitan and regional are...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Opera Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of The Australian Ballet's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Global Creatures's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Opera Australia, and factors influencing its performance in the industry
- Description and key data for The Australian Ballet, and factors influencing its performance in the industry
- Description and key data for Global Creatures, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Revenue volatility is very high as a result of large shifts in government funding and wavering discretionary income levels. Fluctuating business confidence has also contribut...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Recovering ticket sales have boosted profitability. Even so, many large companies depend on government funding to remain viable.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Music and Theatre Productions industry in Australia in 2024?
The market size of the Music and Theatre Productions industry in Australia is $2.1bn in 2024.
How many businesses are there in the Music and Theatre Productions in Australia industry in 2023?
There are 2,211 businesses in the Music and Theatre Productions industry in Australia, which has grown at a CAGR of 6.4 % between 2018 and 2023.
Has the Music and Theatre Productions industry in Australia grown or declined over the past 5 years?
The market size of the Music and Theatre Productions industry in Australia has been growing at a CAGR of 0.1 % between 2018 and 2023.
What is the forecast growth of the Music and Theatre Productions industry in Australia over the next 5 years?
Over the next five years, the Music and Theatre Productions industry in Australia is expected to grow.
What are the biggest companies in the Music and Theatre Productions market in Australia?
The biggest companies operating in the Music and Theatre Productions market in Australia are Opera Australia, The Australian Ballet and Global Creatures
What does the Music and Theatre Productions in Australia include?
Contemporary Music and Festivals are part of the Music and Theatre Productions industry.
Which companies have the highest market share in the Music and Theatre Productions in Australia?
The company holding the most market share in Australia is Opera Australia.
How competitive is the Music and Theatre Productions industry in Australia?
The level of competition is high and steady in the Music and Theatre Productions industry in Australia.
