Passenger Car Rental and Hiring in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC L6611Revenue
$3.4bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
11,767
Businesses
3,101
Wages
$XXX.Xm
Passenger Car Rental and Hiring in Australia industry analysis
The Passenger Car Rental and Hiring industry has performed poorly in recent years after reeling back from COVID-19 disruptions. The pandemic significantly restricted international and domestic movement, leading to far less traffic through capital city airports and reduced general spending on car rentals because of lockdowns. Despite this, recent rising levels of short-term car renting, the growing popularity of innovative car-sharing services and steady government demand for fleet leasing have acted to combat the slump. Revenue is expected to climb by 0.5% in the current year, reaching $3.4 billion. This constitutes an annualised 2.5% drop over the five years through 2023-24.
Trends and Insights
- Motor vehicle price hikes have boosted demand for car rental and hiring. As motor vehicle affordability declines, operating leases gain popularity.
- Household car rental revenue has dropped as ride-sharing services gain popularity. These platforms provide convenient on-demand transportation without the obligations and expenses of traditional car rentals.
- Queensland, Victoria and New South Wales host most industry locations, driven by strong urban demand and tourism. Melbourne and Sydney's high average incomes and dense populations boost car-sharing popularity, while Queensland's tourist attractions increase rental car demand.
- The Passenger Car Rental and Hiring industry displays low market share concentration. The diverse service offerings prevent any single company from gaining significant market share in a fragmented landscape.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 2.5 % over the past five years, to reach an estimated $3.4bn in 2023.
Trends and Insights
The pandemic devastated the rental market, which is yet to fully recover
- The COVID-19 pandemic imposed severe trading conditions on many rental firms. Federal Government-imposed international border closures drastically reduced international travel, leading to significant revenue declines.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Growing rates of international travel are set to lift revenue
- The projected increase in international arrivals to Australia is set to significantly boost rental firms' revenue in the coming years. As global travel recovers, rental car companies stand to benefit from the influx of overseas visitors needing transportation.
Biggest companies in the Passenger Car Rental and Hiring in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Hertz | 561.5 | |
FleetPartners | 429.3 | |
Europcar | 328.4 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Short-term car rental, Long-term car rental and Operating vehicle leasing. Short-term car rental is the largest segment of the Passenger Car Rental and Hiring in Australia.
Trends and Insights
Economic uncertainties have weighed on operating vehicle leasing
- Operating vehicle leasing is the largest segment in the car rental industry. Fully maintained leases offer corporate customers complete vehicle and fleet management services, including vehicle financing, maintenance and administration. Only the operating vehicle leasing segment is included in the industry.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Motor Vehicle Dealers in Australia
- Taxi and Limousine Transport in Australia
- Transport Equipment and Large Vehicle Rental in Australia
Complementors
- Airport Operations in Australia
International industries
- Car Rental in the US
- Car Sharing Providers in the US
- Fleet Car Leasing in the US
- Car Rental in Canada
- Passenger Car Rental and Hiring in New Zealand
Table of Contents
About this industry
Industry definition
Industry firms lease, hire or rent out passenger cars without drivers. Passenger cars include sedans, hatchbacks, station wagons, SUVs and minibuses. Novated leasing is not included in the industry.
What's included in this industry?
Short-term car rentalLong-term car rentalOperating vehicle leasingCar-sharing servicesCompanies
HertzFleetPartnersEuropcarPurchase this report to view all 5 major companies in this industry.
Related Terms
HYBRIDSPORTS UTILITY VEHICLE (SUV)NOVATED LEASEIndustry Code
ANZSIC 6611 - Passenger Car Rental and Hiring in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Motor vehicle price hikes have boosted demand for car rental and hiring. As motor vehicle affordability declines, operating leases gain popularity.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Household car rental revenue has dropped as ride-sharing services gain popularity. These platforms provide convenient on-demand transportation without the obligations and exp...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Queensland, Victoria and New South Wales host most industry locations, driven by strong urban demand and tourism. Melbourne and Sydney's high average incomes and dense popula...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The Passenger Car Rental and Hiring industry displays low market share concentration. The diverse service offerings prevent any single company from gaining significant market...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Rental companies are starting to introduce electric vehicles into their fleets. Major companies have partnered with international manufacturers to add electric vehicles to th...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Hertz's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of FleetPartners's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Europcar's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Hertz, and factors influencing its performance in the industry
- Description and key data for FleetPartners, and factors influencing its performance in the industry
- Description and key data for Europcar, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Car-sharing services are poised to disrupt traditional rental firms by offering lower prices and more flexible pick-up and drop-off options. This will increase price competit...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
New technology and dynamic pricing have boosted profitability by reducing operational costs. Dynamic pricing models adapt according to current supply and demand data in real ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Passenger Car Rental and Hiring industry in Australia in 2024?
The market size of the Passenger Car Rental and Hiring industry in Australia is $3.4bn in 2024.
How many businesses are there in the Passenger Car Rental and Hiring in Australia industry in 2023?
There are 3,101 businesses in the Passenger Car Rental and Hiring industry in Australia, which has grown at a CAGR of 8.8 % between 2018 and 2023.
Has the Passenger Car Rental and Hiring industry in Australia grown or declined over the past 5 years?
The market size of the Passenger Car Rental and Hiring industry in Australia has been declining at a CAGR of 2.5 % between 2018 and 2023.
What is the forecast growth of the Passenger Car Rental and Hiring industry in Australia over the next 5 years?
Over the next five years, the Passenger Car Rental and Hiring industry in Australia is expected to grow.
What are the biggest companies in the Passenger Car Rental and Hiring market in Australia?
The biggest companies operating in the Passenger Car Rental and Hiring market in Australia are Hertz, FleetPartners and Europcar
What does the Passenger Car Rental and Hiring in Australia include?
Short-term car rental and Long-term car rental are part of the Passenger Car Rental and Hiring industry.
Which companies have the highest market share in the Passenger Car Rental and Hiring in Australia?
The company holding the most market share in Australia is Hertz.
How competitive is the Passenger Car Rental and Hiring industry in Australia?
The level of competition is moderate and increasing in the Passenger Car Rental and Hiring industry in Australia.
