Petroleum Product Wholesaling in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: June 2024
ANZSIC F3321Revenue
$53.7bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
11,611
Businesses
697
Wages
$X.Xbn
Petroleum Product Wholesaling in Australia industry analysis
Most revenue generated through petroleum product wholesaling comes from four major companies: Ampol, Viva Energy, BP Australia and ExxonMobil. These companies source products from local fuel refining operations and through imports. The supply chain for petroleum products has changed significantly over the past decade due to upstream petroleum refineries closing and investment in petroleum import terminals and storage facilities. Petroleum product wholesaling revenue is expected to edge down at an annualised 0.1% over the five years through 2023-24 to $53.7 billion, including an anticipated 1.3% decline in the current year as weaker world crude oil prices feed through into lower local pump prices. Fierce competition between the prominent wholesalers has squeezed profit margins.
Trends and Insights
- Volatile trends in global crude oil prices and domestic fuel consumption heavily influence wholesaling revenue. Petroleum product sales fell sharply during the COVID-19 pandemic and while recovering. Consumption is only just approaching pre-pandemic levels.
- Automotive diesel fuel is the industry’s dominant product segment. Favourable trends in mining, transport, industrial and agricultural activity have driven growth in the volume of diesel fuel sales.
- The industry’s geographic spread largely follows the population distribution on Australia’s east coast. The major population hubs of Queensland, Victoria and New South Wales account for the majority of locations.
- The dominant oil and gas companies are vertically integrated, making it hard for smaller businesses to compete. Large wholesalers with upstream links and downstream distribution networks benefit from significant economies of scale.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.1 % over the past five years, to reach an estimated $53.7bn in 2024.
Trends and Insights
Global oil prices and domestic fuel consumption heavily influence wholesaling revenue
- Crude oil prices have been significantly volatile. Production cuts, travel restrictions during the COVID-19 pandemic and supply disruptions in global energy markets stemming from the Russia-Ukraine war have all affected oil prices.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Petroleum wholesaling is set to grow despite headwinds
- Domestic consumption of petroleum products will edge upwards over the coming years despite an overall decrease forecast in the world price of crude oil. Favourable trends in population growth and the number of motor vehicles will drive fuel consumption, but most of the impetus will come from the non-retail markets, including mining, agriculture, transport and defence.
Biggest companies in the Petroleum Product Wholesaling in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Ampol | 15,260.0 | |
Viva Energy Group Limited | 14,850.0 | |
Viva Energy | 14,830.0 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Automotive petroleum, Automotive diesel oil and Aviation turbine fuel. Automotive petroleum is the largest segment of the Petroleum Product Wholesaling in Australia.
Trends and Insights
Sales of automotive diesel oil to transport, mining, agriculture and industrial users have been robust
- Automotive diesel oil, or automotive distillate, is predominantly sold to downstream transport, mining, agricultural and industrial users. However, an increasing share of passenger motor vehicles are powered by diesel.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Oil and Gas Extraction in Australia
- Petroleum Refining and Petroleum Fuel Manufacturing in Australia
- Industrial Gas Manufacturing in Australia
- Gas Supply in Australia
- Fuel Retailing in Australia
International industries
- Gasoline & Petroleum Bulk Stations in the US
- Gasoline & Petroleum Wholesaling in the US
- Petroleum Product Wholesaling in New Zealand
- Fuel Wholesaling in the UK
- Fuel Wholesaling in Germany
Table of Contents
About this industry
Industry definition
Industry firms wholesale petroleum or petroleum products. They may also retail liquefied petroleum gas (in bulk or containers), heating oil or other fuel oils. Major oil refiners have petroleum-wholesaling operations, but other firms also operate in the industry. Industry firms supply locally refined and imported products.
What's included in this industry?
Automotive petroleumAutomotive diesel oilAviation turbine fuelLiquefied petroleum gasHeating oilFuel oilKeroseneCompanies
AmpolViva Energy Group LimitedViva EnergyPurchase this report to view all 6 major companies in this industry.
Related Terms
LIQUEFIED PETROLEUM GAS (LPG)ETHANOLDIESELACCCVOLUME OF MARKETABLE PETROLEUM PRODUCTSIndustry Code
ANZSIC 3321 - Petroleum Product Wholesaling in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Volatile trends in global crude oil prices and domestic fuel consumption heavily influence wholesaling revenue. Petroleum product sales fell sharply during the COVID-19 pande...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Automotive diesel fuel is the industry’s dominant product segment. Favourable trends in mining, transport, industrial and agricultural activity have driven growth in the volu...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The industry’s geographic spread largely follows the population distribution on Australia’s east coast. The major population hubs of Queensland, Victoria and New South Wales ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The dominant oil and gas companies are vertically integrated, making it hard for smaller businesses to compete. Large wholesalers with upstream links and downstream distribut...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
A handful of large-scale, vertically integrated companies dominate the industry. These wholesalers have upstream and downstream links, from petroleum refining to retail servi...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Ampol's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Viva Energy Group Limited's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Viva Energy's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Ampol, and factors influencing its performance in the industry
- Description and key data for Viva Energy Group Limited, and factors influencing its performance in the industry
- Description and key data for Viva Energy, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Trends in the world price of crude oil directly influence the industry's performance. Crude oil prices escalated with the outbreak of the Russia-Ukraine war but have eased in...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchase costs dominate wholesalers’ cost structures. With wholesalers building in a margin per litre sold, profitability is sensitive to volumes supplied and the level of ma...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Petroleum Product Wholesaling industry in Australia in 2024?
The market size of the Petroleum Product Wholesaling industry in Australia is $53.7bn in 2024.
How many businesses are there in the Petroleum Product Wholesaling in Australia industry in 2024?
There are 697 businesses in the Petroleum Product Wholesaling industry in Australia, which has declined at a CAGR of 0.5 % between 2019 and 2024.
Has the Petroleum Product Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Petroleum Product Wholesaling industry in Australia has been declining at a CAGR of 0.1 % between 2019 and 2024.
What is the forecast growth of the Petroleum Product Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Petroleum Product Wholesaling industry in Australia is expected to grow.
What are the biggest companies in the Petroleum Product Wholesaling market in Australia?
The biggest companies operating in the Petroleum Product Wholesaling market in Australia are Ampol, Viva Energy Group Limited and Viva Energy
What does the Petroleum Product Wholesaling in Australia include?
Automotive petroleum and Automotive diesel oil are part of the Petroleum Product Wholesaling industry.
Which companies have the highest market share in the Petroleum Product Wholesaling in Australia?
The company holding the most market share in Australia is Ampol.
How competitive is the Petroleum Product Wholesaling industry in Australia?
The level of competition is low and steady in the Petroleum Product Wholesaling industry in Australia.
