Photographic Equipment Retailing in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: September 2023
ANZSIC G4221bRevenue
$1.2bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
3,531
Businesses
394
Wages
$XXX.Xm
Photographic Equipment Retailing in Australia industry analysis
Retailers that sell photographic equipment have been facing challenging conditions. Photographic equipment retailers have struggled because of drops in average camera prices and mounting competition from external players. Online shopping has become increasingly popular, and online-only retailers have been competing with the industry and capturing a greater share of the market. Revenue has been falling at an annualised 4.7% over the past five years through 2023-24 and is set to reach $1.24 billion in the current year. Revenue will drop by 0.1% in the current year, lower consumer sentiment and a dip in income discourages people from investing in expensive photographic equipment. Despite the dip in sales over the past five years, industry profitability has managed to climb, with retailers sourcing more photographic equipment from low-cost overseas manufacturers and benefiting from bulk orders.
Trends and Insights
- Cameras included in smartphones are becoming increasingly advanced and high-quality. Users are finding it more convenient to use their phones to take photos instead of buying point-and-shoot cameras.
- Compact system cameras (CSCs) generate a large share of industry revenue. CSCs are smaller, lighter and cheaper than DSLR cameras, but still take high-quality images.
- Photographic equipment retailers’ distribution tends to correlate with that of Australia’s population. More populous states like New South Wales and Victoria attract more retailers, since they’re notable tourist destinations.
- More competitors to photographic equipment retailers are emerging. Since rivals like online-only retailers can price their products competitively, retailers are increasingly focus on quality and service to differentiate themselves.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 4.7 % over the past five years, to reach an estimated $1.2bn in 2023.
Trends and Insights
Tech advances have cut into photographic equipment sales
- The photographic equipment market has changed markedly over the past decade. The growing popularity of smart phones and tablets, and more importantly, their ability to take and store picture has significantly affected consumer demand for dedicated camera devices.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Technological advancements will make cameras more convenient for consumers
- Consumer sentiment is set to improve over the next five years alongside climbing household discretionary incomes. Changes in these key drivers means consumers will have more money to spare, making them more willing to spend on photographic equipment.
Biggest companies in the Photographic Equipment Retailing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Camera House | 144.7 | |
Ted's Cameras | 78.0 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including DSLR and compact system cameras, Camcorders and Compact cameras. DSLR and compact system cameras is the largest segment of the Photographic Equipment Retailing in Australia.
Trends and Insights
DSLR and compact system cameras dominate product sales
- DSLR cameras have optical viewfinders, interchangeable lenses and larger image sensors. While DSLR cameras were initially less popular than point-and-shoot cameras because of their higher prices, demand has risen as manufacturers release more advanced models with improved functionality.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Domestic Appliance Retailing in Australia
Complementors
- Photographic and Optical Goods Manufacturing in Australia
- Telecommunications and Other Electrical Goods Wholesaling in Australia
- Photographic Film Processing in Australia
International industries
- Camera Stores in the US
- Consumer Electronics Stores in Canada
- Domestic Appliance Retailing in New Zealand
- Audio & Video Equipment Retailers in the UK
- Camera Stores in China
Table of Contents
About this industry
Industry definition
Industry retailers primarily sell photographic equipment including cameras, camcorders, projectors and photographic accessories. These products are sourced from wholesalers and sold to consumers via brick-and-mortar stores or websites that industry retailers operate.
What's included in this industry?
DSLR and compact camerasCamcordersCompact camerasAction cameras and dronesBridging camerasCamera and camcorder accessoriesPhoto processingCompanies
Camera HouseTed's CamerasPurchase this report to view all 2 major companies in this industry.
Related Terms
BRIDGE CAMERADSLR CAMERAGREY IMPORTSIndustry Code
ANZSIC 4221 - Photographic Equipment Retailing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Cameras included in smartphones are becoming increasingly advanced and high-quality. Users are finding it more convenient to use their phones to take photos instead of buying...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Compact system cameras (CSCs) generate a large share of industry revenue. CSCs are smaller, lighter and cheaper than DSLR cameras, but still take high-quality images.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Photographic equipment retailers’ distribution tends to correlate with that of Australia’s population. More populous states like New South Wales and Victoria attract more ret...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
More competitors to photographic equipment retailers are emerging. Since rivals like online-only retailers can price their products competitively, retailers are increasingly ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Raleru Ltd trades in the industry as Camera House. The company sells various cameras – including compact cameras, DSLR cameras and video cameras – and is headquartered in S...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Camera House's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Ted's Cameras's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Camera House, and factors influencing its performance in the industry
- Description and key data for Ted's Cameras, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Retail trading hours are deregulated across most of Australia’s states and territories. However, South Australia has more specific requirements based on whether areas are cla...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Retailers are increasingly sourcing photographic equipment from overseas manufacturers. The appreciating Australian dollar has made imports more affordable, cutting purchase ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Photographic Equipment Retailing industry in Australia in 2024?
The market size of the Photographic Equipment Retailing industry in Australia is $1.2bn in 2024.
How many businesses are there in the Photographic Equipment Retailing in Australia industry in 2023?
There are 394 businesses in the Photographic Equipment Retailing industry in Australia, which has declined at a CAGR of 2.9 % between 2018 and 2023.
Has the Photographic Equipment Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Photographic Equipment Retailing industry in Australia has been declining at a CAGR of 4.7 % between 2018 and 2023.
What is the forecast growth of the Photographic Equipment Retailing industry in Australia over the next 5 years?
Over the next five years, the Photographic Equipment Retailing industry in Australia is expected to grow.
What are the biggest companies in the Photographic Equipment Retailing market in Australia?
The biggest companies operating in the Photographic Equipment Retailing market in Australia are Camera House and Ted's Cameras
What does the Photographic Equipment Retailing in Australia include?
DSLR and compact cameras and Camcorders are part of the Photographic Equipment Retailing industry.
Which companies have the highest market share in the Photographic Equipment Retailing in Australia?
The company holding the most market share in Australia is Camera House.
How competitive is the Photographic Equipment Retailing industry in Australia?
The level of competition is high and increasing in the Photographic Equipment Retailing industry in Australia.
