Poultry Processing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: January 2024
ANZSIC C1112Revenue
$8.8bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
18,400
Businesses
247
Wages
$X.Xbn
Poultry Processing in Australia industry analysis
The Poultry Processing industry has experienced mixed operating conditions in recent years. Despite increased poultry consumption, strong competition among major supermarkets has limited poultry price growth, influencing industry revenue and profitability. Domestic wheat feed price fluctuations have contributed to volatile costs, prompting processors to consolidate and restructure to improve productivity and profitability. Revenue in the Poultry Processing industry is expected to inch upwards an annualised 0.1% over the five years through 2023-24, to total $8.8 billion. There is a 3.7% decline in revenue anticipated for 2023-24, influenced by factors like poultry price changes. These challenges have prompted processors to streamline operations and seek opportunities to sustain their market competitiveness.
Trends and Insights
- The Poultry Processing industry has benefited from rising prices and healthy poultry product demand, contributing to revenue growth. Strong price pressures from major supermarkets have offset increased demand for organic and free-range products.
- Consumer preferences for free-range and organic chicken are driving a decline in conventionally farmed chicken, while the organic and free-range segment sees significant growth. Niche poultry products like quail, pheasant, emu and duck maintain their appeal in specialised markets.
- The Poultry Processing industry's geographic concentration and integration with grain farming reflect the significance of regional factors and cost considerations in operations. These factors shape poultry processors' geographic distribution and cost management strategies.
- Poultry processors must adapt to changing consumer demands and differentiate their offerings to maintain market share. Rising vegetarianism and veganism have made plant-based poultry substitutes more popular, constraining poultry demand.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $8.8bn in 2024.
Trends and Insights
Health consciousness and convenience are shaping the poultry market dynamics
- A growing focus on health has boosted demand for free-range, organic and premium poultry varieties.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Consumer concerns, ethical demand and efficiency is set to improve profitability
- Increasing consumer concerns for animal welfare boost demand for plant-based alternatives, free-range and organic products. Demand for high-value, ethically produced poultry products is projected to support poultry price growth.
Biggest companies in the Poultry Processing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Inghams | 2,550.4 | |
Baiada Poultry | 1,907.9 | |
Turosi | 591.8 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Conventionally farmed chicken, Free-range and organic chicken and Other poultry. Conventionally farmed chicken is the largest segment of the Poultry Processing in Australia.
Trends and Insights
Revenue from conventionally farmed chicken is declining amid shifts toward sustainable practices
- Conventionally farmed chicken, which includes fresh, frozen and specialty value-added chicken products like seasoned, marinated, crumbed or battered chicken, is the largest contributor to industry revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Meat Processing in Australia
- Cured Meat and Smallgoods Manufacturing in Australia
Complementors
- Milk and Cream Processing in Australia
- Seafood Processing in Australia
International industries
- Meat, Beef & Poultry Processing in the US
- Meat, Beef & Poultry Processing in Canada
- Poultry Processing in New Zealand
- Poultry Meat Processing in the UK
- Meat Processing in China
Table of Contents
About this industry
Industry definition
Poultry processors transform live poultry, like chickens, ducks and turkeys, into various cuts and value-added products. The process starts with acquiring live poultry, typically aged five to eight weeks. It encompasses abattoir operations, dressing, frozen poultry and poultry meat manufacturing and packing. Poultry processing concludes at the initial point of sale of these poultry products.
What's included in this industry?
Conventionally farmed chickenFree-range and organic chickenDucksTurkeysGeeseGame birdsCompanies
InghamsBaiada PoultryTurosiPurchase this report to view all 4 major companies in this industry.
Related Terms
BROILERFREE-RANGE CHICKENCONVENTIONALLY FARMED CHICKENAVIAN INFLUENZAIBDV-1NON-GMOIndustry Code
ANZSIC 1112 - Poultry Processing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The Poultry Processing industry has benefited from rising prices and healthy poultry product demand, contributing to revenue growth. Strong price pressures from major superma...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Consumer preferences for free-range and organic chicken are driving a decline in conventionally farmed chicken, while the organic and free-range segment sees significant growt...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Poultry Processing industry's geographic concentration and integration with grain farming reflect the significance of regional factors and cost considerations in operation...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Poultry processors must adapt to changing consumer demands and differentiate their offerings to maintain market share. Rising vegetarianism and veganism have made plant-based...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Poultry Processing industry encompasses large-scale and small, independent processors, catering to diverse market segments. Large-scale producers have extensive facilitie...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Inghams's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Baiada Poultry's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Turosi's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Inghams, and factors influencing its performance in the industry
- Description and key data for Baiada Poultry, and factors influencing its performance in the industry
- Description and key data for Turosi, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Technological advancements and automation have transformed the industry, introducing highly automated facilities and modern freezing and chilling capabilities. Breeding and n...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Operating costs vary based on company size, with larger poultry processors benefiting from economies of scale and lower per-unit costs. Smaller poultry processors focus on hi...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Poultry Processing industry in Australia in 2024?
The market size of the Poultry Processing industry in Australia is $8.8bn in 2024.
How many businesses are there in the Poultry Processing in Australia industry in 2024?
There are 247 businesses in the Poultry Processing industry in Australia, which has declined at a CAGR of 3.3 % between 2019 and 2024.
Has the Poultry Processing industry in Australia grown or declined over the past 5 years?
The market size of the Poultry Processing industry in Australia has been growing at a CAGR of 0.1 % between 2019 and 2024.
What is the forecast growth of the Poultry Processing industry in Australia over the next 5 years?
Over the next five years, the Poultry Processing industry in Australia is expected to grow.
What are the biggest companies in the Poultry Processing market in Australia?
The biggest companies operating in the Poultry Processing market in Australia are Inghams, Baiada Poultry and Turosi
What does the Poultry Processing in Australia include?
Conventionally farmed chicken and Free-range and organic chicken are part of the Poultry Processing industry.
Which companies have the highest market share in the Poultry Processing in Australia?
The company holding the most market share in Australia is Inghams.
How competitive is the Poultry Processing industry in Australia?
The level of competition is moderate and increasing in the Poultry Processing industry in Australia.
