Prepared Animal and Bird Feed Manufacturing in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC C1192Revenue
$5.5bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
4,352
Businesses
298
Wages
$XXX.Xm
Prepared Animal and Bird Feed Manufacturing in Australia industry analysis
The Prepared Animal and Bird Feed Manufacturing industry, with its two major product categories of stockfeed and pet food, has experienced significant revenue fluctuations in the past five years. This volatility can be largely attributed to inconsistent weather patterns, which significantly affect demand for stockfeed. Farmers turn to stockfeed as a substitute for pasture feed during harsh weather conditions, like droughts or floods. Some industries, like the Poultry Meat Farming industry, consistently depend on stockfeed, irrespective of weather patterns. However, despite the surge in demand during periods of extreme weather, manufacturers must take further steps to improve stockfeed profit margins because of the minimal value added for customers. Conversely, animal and bird feed manufacturers have found a stable revenue source in the pet food segment. Pet food buyers tend to be loyal to brands, creating a consistent income stream. Revenue is expected to fall at an annualised 2.0% over the five years through 2023-24, to $5.5 billion.Over the coming years, a slow return to revenue growth is projected for the Prepared Animal and Bird Feed Manufacturing industry. Several key factors will drive this growth. Demand for meat in export markets is likely to recover as international economies bounce back from the effects of the COVID-19 pandemic, leading to an increase in livestock numbers and, consequently, demand for stockfeed. Further, a forecast rise in discretionary income and increased spending on premium pet food will likely balance the effect of a declining – although still large – pet population. As a result, the revenue is forecast to grow at an annualised 1.1% over the five years through 2028-29, to an estimated $5.8 billion.Consolidation trends and technological advancements are likely to shape the industry's future. As technology reshapes production processes, manufacturers must adapt to these changes, leveraging increased efficiency and the potential for profit maximisation. Despite the past revenue volatility, and current-year decline, prepared animal and bird feed manufacturing will likely grow, supported by the strong performance of the pet food sector and the forecast expansion in the stockfeed sector.
Trends and Insights
- Animal and bird feed manufacturing continues to grow, with stable revenue from the pet food segment contributing to overall industry expansion. Manufacturers can capitalise on consumer demand for quality pet food products to drive consistent income and fuel industry growth.
- Technological advancements in prepared animal and bird feed products have improved efficiency, productivity and quality through automated systems and advanced machinery. Sourcing sustainable raw materials and implementing waste management initiatives promotes environmentally-conscious animal feed production.
- Animal and bird feed manufacturers set up their establishments near other manufacturers that align with their economic activities. More prominent manufacturers benefit from economies of scale that allow for increased automation for improved competitiveness and efficiency.
- Manufacturers face intense internal competition – primarily based on price – because of the homogeneous nature of the products. Small- to medium-size livestock industries and retail pet food consumers are particularly price-sensitive, creating a highly competitive environment for low-grade, generic brand producers.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 2.0 % over the past five years, to reach an estimated $5.5bn in 2023.
Trends and Insights
Grain price volatility challenges the stockfeed market because of weather and global issues
- Prepared animal and bird feed manufacturers have shielded themselves from price volatility by adjusting the mix of grains they use in their feeds. They offer products that blend different grains while guaranteeing the minimum vital nutrients. This strategy has given manufacturers greater flexibility and has allowed them to remain profitable during periods of strong competition.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Fluctuating input prices will continue to affect animal and birdfeed production
- Given the historical price volatility of commodities like grains and beef, manufacturers face challenges in mitigating risks associated with input price movements that are influenced by uncontrollable factors like weather patterns.
Biggest companies in the Prepared Animal and Bird Feed Manufacturing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Ridley | 1,060.4 | |
Mars Wrigley | 790.3 | |
Real Pet Food Company | 605.0 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Farm animal feed, Dog food and Cat food. Farm animal feed is the largest segment of the Prepared Animal and Bird Feed Manufacturing in Australia.
Trends and Insights
Rising demand for meat and meat products is driving farm animal feed performance
- The farm animal feed segment predominantly caters to cattle, calves, sheep, lambs and pigs. It involves producing and supplying various feed products like soybean meals, wheat bran, feather meals and gluten feed.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Meat Processing in Australia
- Butter and Dairy Product Manufacturing in Australia
- Flour and Grain Mill Product Manufacturing in Australia
- Cereal, Pasta and Baking Mix Manufacturing in Australia
International industries
- Animal Food Production in the US
- Pet Food Production in the US
- Dry Pet Food Production in the US
- Farm Animal Feed Production in the US
- Animal Feed Production in Canada
Table of Contents
About this industry
Industry definition
Manufacturers produce prepared feed for animals or birds, encompassing cereal meal, grain offal or crushed grain as fodder, primarily derived from whole grain, excluding rice or rye. Also, the industry includes manufacturers that produce canned, chilled and dried animal or bird feed and pet milk.
What's included in this industry?
Farm animal feedDog foodCat foodFish foodPet food for mice, rabbits, guinea pigs, snakes, turtles and frogsCompanies
RidleyMars WrigleyReal Pet Food CompanyPurchase this report to view all 6 major companies in this industry.
Related Terms
STOCKFEEDOFFALPREMIUM PET FOOD PET HUMANISATIONIndustry Code
ANZSIC 1192 - Prepared Animal and Bird Feed Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Animal and bird feed manufacturing continues to grow, with stable revenue from the pet food segment contributing to overall industry expansion. Manufacturers can capitalise o...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Technological advancements in prepared animal and bird feed products have improved efficiency, productivity and quality through automated systems and advanced machinery. Sour...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Animal and bird feed manufacturers set up their establishments near other manufacturers that align with their economic activities. More prominent manufacturers benefit from e...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Manufacturers face intense internal competition – primarily based on price – because of the homogeneous nature of the products. Small- to medium-size livestock industries and...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The major prepared animal and bird feed manufacturers operate in various market segments, making them highly competitive. A company's diverse product portfolio and operationa...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Ridley's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Mars Wrigley's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Real Pet Food Company's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Ridley, and factors influencing its performance in the industry
- Description and key data for Mars Wrigley, and factors influencing its performance in the industry
- Description and key data for Real Pet Food Company, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Manufacturers are bound by strict environmental and food labelling regulations influencing sustainability, transparency and market dynamics. Penalties and fines are imposed o...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins in the Prepared Animal and Bird Feed Manufacturing industry are influenced by stockfeed and pet food product segments. Supermarkets‘ private-label brands, and ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Prepared Animal and Bird Feed Manufacturing industry in Australia in 2024?
The market size of the Prepared Animal and Bird Feed Manufacturing industry in Australia is $5.5bn in 2024.
How many businesses are there in the Prepared Animal and Bird Feed Manufacturing in Australia industry in 2023?
There are 298 businesses in the Prepared Animal and Bird Feed Manufacturing industry in Australia, which has declined at a CAGR of 0.5 % between 2018 and 2023.
Has the Prepared Animal and Bird Feed Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Prepared Animal and Bird Feed Manufacturing industry in Australia has been declining at a CAGR of 2.0 % between 2018 and 2023.
What is the forecast growth of the Prepared Animal and Bird Feed Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Prepared Animal and Bird Feed Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Prepared Animal and Bird Feed Manufacturing market in Australia?
The biggest companies operating in the Prepared Animal and Bird Feed Manufacturing market in Australia are Ridley, Mars Wrigley and Real Pet Food Company
What does the Prepared Animal and Bird Feed Manufacturing in Australia include?
Farm animal feed and Dog food are part of the Prepared Animal and Bird Feed Manufacturing industry.
Which companies have the highest market share in the Prepared Animal and Bird Feed Manufacturing in Australia?
The company holding the most market share in Australia is Ridley.
How competitive is the Prepared Animal and Bird Feed Manufacturing industry in Australia?
The level of competition is high and increasing in the Prepared Animal and Bird Feed Manufacturing industry in Australia.
