Printing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: September 2024
ANZSIC C1611Revenue
$6.7bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
25,311
Businesses
4,435
Wages
$X.Xbn
Printing in Australia industry analysis
Printing firms have faced difficult conditions in recent years. Consumers have increasingly opted for online alternatives, which has heightened competition and threatened traditional printing firms. The accelerated shift to online services has reduced demand for printing services as clients reduce their expenses on industry services, diminishing industry revenue. However, digitalisation and surging ecommerce activity have provided some support to the industry, boosting printing service sales for labels and stickers, since online retailers require these for packaging and inventory management. Overall, revenue is expected to have fallen at an annualised 3.1% over the five years through 2024-25, to $6.7 billion. This trend includes an anticipated dip of 1.6% in 2024-25.
Trends and Insights
- Consumers' preferences have changed to favour online markets, as people increasingly opt to view newspapers, magazines and books online. These shifting trends have stifled demand for traditional printing services.
- Non-publication printed material is proving to be an increasingly lucrative segment. Online retailers and manufacturers have strengthened demand for this segment.
- A large proportion of printing firms are located in Victoria, New South Wales and Queensland, which have high population sizes and considerable economic activity. Printing firms that operate in these states benefit from easy access to skilled labour and suppliers.
- Price and quality are some of printing firms' most important competitive factors. An increase in price or drop in quality causes downstream consumers to switch to alternative options.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 3.1 % over the past five years, to reach an estimated $6.7bn in 2024.
Trends and Insights
Consumer preferences are shifting to favour online markets, declining demand for printing
- Demand from downstream newspaper, magazine, book and directory publishers has fallen in recent years, as these markets have moved online to align with changing consumer preferences.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Digitalisation will continue to constrain this industry’s growth
- Consumers have become dependent on the internet for various activities, including accessing news websites or social media platforms to gain timely updates on current events, enjoy online shopping and access online banking.
Biggest companies in the Printing in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
IVE | 562.4 | |
ABCorp | 33.7 | |
Snap Franchising | 33.7 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Advertising materials, Newspapers, magazines, journals and periodicals and Non-publication printed materials. Advertising materials is the largest segment of the Printing in Australia.
Trends and Insights
Competition from online advertising alternatives has encroached on printed advertising materials
- The Printing industry derives a large share of revenue from producing and distributing advertising materials, which includes catalogues, posters, point-of-sale materials, banners, fliers and brochures.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Internet Publishing and Broadcasting in Australia
- Cloud Storage Services in Australia
Complementors
- Printing Support Services in Australia
- Newspaper Publishing in Australia
- Magazine and Directory Publishing in Australia
- Book Publishing in Australia
International industries
- Global Commercial Printing
- Printing in the US
- Quick Printing in the US
- Custom Screen Printing in the US
- Printing in Canada
Table of Contents
About this industry
Industry definition
Printing firms conduct printing and reprographic services such as photocopying, printing corporate documents and labels, and producing advertising material, magazines and newspapers. The industry’s printing methods include heat-set and sheet-fed offset lithographic, reprographic, digital, relief and screen printing.
What's included in this industry?
Advertising materialsNon-publication printed materialsBusiness and financial documents and materialsNewspapers, magazines, journals and periodicalsBooksDirectoriesAtlases and mapsEvent invitationsSheet musicCompanies
IVEABCorpSnap FranchisingPurchase this report to view all 3 major companies in this industry.
Related Terms
OFFSET PRINTINGWEB-FED PRESSDIGITAL PRINTINGHEAT-SET WEB PRINTINGREPROGRAPHICIndustry Code
ANZSIC 1611 - Printing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Consumers' preferences have changed to favour online markets, as people increasingly opt to view newspapers, magazines and books online. These shifting trends have stifled de...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Non-publication printed material is proving to be an increasingly lucrative segment. Online retailers and manufacturers have strengthened demand for this segment.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
A large proportion of printing firms are located in Victoria, New South Wales and Queensland, which have high population sizes and considerable economic activity. Printing fi...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price and quality are some of printing firms' most important competitive factors. An increase in price or drop in quality causes downstream consumers to switch to alternative...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Printing industry comprises many small printing firms. The industry's fragmentation means that the largest company, IVE Group Limited, has less than 10.0% market share.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of IVE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of ABCorp's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Snap Franchising's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for IVE, and factors influencing its performance in the industry
- Description and key data for ABCorp, and factors influencing its performance in the industry
- Description and key data for Snap Franchising, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Growing public concern over environmental issues is challenging printing firms to adopt sustainable practices. Investments in new technology and equipment have become critica...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wage costs’ share of revenue has fallen over the past five years. Printing firms have invested in new technologies and automation to improve efficiencies, reducing their reli...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Printing industry in Australia in 2024?
The market size of the Printing industry in Australia is $6.7bn in 2024.
How many businesses are there in the Printing in Australia industry in 2024?
There are 4,435 businesses in the Printing industry in Australia, which has declined at a CAGR of 0.9 % between 2019 and 2024.
Has the Printing industry in Australia grown or declined over the past 5 years?
The market size of the Printing industry in Australia has been declining at a CAGR of 3.1 % between 2019 and 2024.
What is the forecast growth of the Printing industry in Australia over the next 5 years?
Over the next five years, the Printing industry in Australia is expected to grow.
What are the biggest companies in the Printing market in Australia?
The biggest companies operating in the Printing market in Australia are IVE, ABCorp and Snap Franchising
What does the Printing in Australia include?
Advertising materials and Non-publication printed materials are part of the Printing industry.
Which companies have the highest market share in the Printing in Australia?
The company holding the most market share in Australia is IVE.
How competitive is the Printing industry in Australia?
The level of competition is high and increasing in the Printing industry in Australia.
