Software Publishing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: June 2024
ANZSIC J5420Revenue
$7.5bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
17,637
Businesses
1,498
Wages
$X.Xbn
Software Publishing in Australia industry analysis
An increasingly digitised society and successfully leveraging the software as a service (SaaS) business model have catapulted the industry to success. Revenue is expected to have grown at an annualised 14.5% over the five years through 2023-24, with an anticipated rise of 13.6% in 2023-24 alone. Atlassian, the industry's largest player, has boosted its revenue significantly by providing enterprise software products like Jira, Trello and Confluence with the SaaS model. It has successfully targeted corporations and small-to-medium enterprises, which typically look to improve business operations like logistics and project management through Atlassian’s software. Although the shift towards SaaS business models led to initial losses in 2019-20, the industry's profit margins have bounced back due to successful SaaS integration.
Trends and Insights
- Implementing the software as a service (SaaS) model has ensured resilience and growth. Atlassian's success in adopting SaaS operations demonstrates this business model's effectiveness in the sector.
- Cloud-based ERP systems are increasing software usability by addressing SME’s challenges cost effectively. A focus on cybersecurity and efficiency among corporations has escalated demand for business software, especially those associated with cloud platforms and cybersecurity.
- New South Wales, particularly Sydney, has established itself as an expanding hub for software publishers, buoyed by comprehensive government support. The city's strategic location, top-tier infrastructure and rich talent pool create a conducive environment for the industry.
- Rapid technological advancement causes software to become outdated quickly. Publishers can use new developments to leapfrog competitors and stay relevant.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 14.5 % over the past five years, to reach an estimated $7.5bn in 2024.
Trends and Insights
Cloud computing and internet connectivity are propelling demand for software publishers
- Cloud computing offers customers a flexible, easy-to-access point for their data needs where they don’t need to access their own data centres or computer settings. Furthermore, it’s simpler for businesses to scale and they can easily adjust their cloud services over time based on their evolving needs.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Continued advancements in technology are opening up new opportunities for specialised software development
- The continuous evolution of cloud computing capabilities and mobile internet connectivity is reshaping the industry's competitive landscape. This trend provides opportunities for innovative smaller publishers to exploit emerging technologies and establish a market presence.
Biggest companies in the Software Publishing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Atlassian | 4,098.4 | |
Wisetech Global | 1,025.5 | |
Xero | 848.1 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Accounting software, Smartphone and tablet apps and Enterprise software. Accounting software is the largest segment of the Software Publishing in Australia.
Trends and Insights
Atlassian's robust growth fuels expansion within enterprise software
- Enterprise software, which includes customer relationship management, enterprise resource planning, business intelligence, performance management and supply chain management software, is managed largely by offshore giants, including SAP, Salesforce, Oracle and new entrants like Workday.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Internet Publishing and Broadcasting in Australia
Complementors
- Computer System Design Services in Australia
- Internet Service Providers in Australia
- Computer and Software Retailing in Australia
International industries
- Software Publishing in the US
- Operating Systems & Productivity Software Publishing in the US
- Database, Storage & Backup Software Publishing in the US
- Business Analytics & Enterprise Software Publishing in the US
- Design, Editing & Rendering Software Publishing in the US
Table of Contents
About this industry
Industry definition
Software publishers create and distribute ready-made (non-customised) computer software.
What's included in this industry?
Funding software developmentDeveloping computer software for mass productionDistributing computer softwareSoftware marketingCompanies
AtlassianWisetech GlobalXeroPurchase this report to view all 4 major companies in this industry.
Related Terms
OPERATING SYSTEM (OS)CLOUD COMPUTINGOPEN-SOURCE SOFTWARE (OSS)SOFTWARE AS A SERVICE (SAAS)FINTECHIndustry Code
ANZSIC 5420 - Software Publishing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Implementing the software as a service (SaaS) model has ensured resilience and growth. Atlassian's success in adopting SaaS operations demonstrates this business model's effe...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Cloud-based ERP systems are increasing software usability by addressing SME’s challenges cost effectively. A focus on cybersecurity and efficiency among corporations has esca...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wales, particularly Sydney, has established itself as an expanding hub for software publishers, buoyed by comprehensive government support. The city's strategic loc...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Rapid technological advancement causes software to become outdated quickly. Publishers can use new developments to leapfrog competitors and stay relevant.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Adopting the TEAM Anywhere policy, Atlassian has transitioned to a globally distributed workforce, erasing geographical limits to talent access. Managing this diverse team, a...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Atlassian's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Wisetech Global's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Xero's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Atlassian, and factors influencing its performance in the industry
- Description and key data for Wisetech Global, and factors influencing its performance in the industry
- Description and key data for Xero, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Businesses form a crucial part of the industry's downstream markets, and regular software updates significantly influence industry trends. Changes in capital expenditure on c...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The initial transition to SaaS models resulted in losses for the industry in 2019-20. However, with full integration and technology advancements, these models have driven rec...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Software Publishing industry in Australia in 2024?
The market size of the Software Publishing industry in Australia is $7.5bn in 2024.
How many businesses are there in the Software Publishing in Australia industry in 2024?
There are 1,498 businesses in the Software Publishing industry in Australia, which has grown at a CAGR of 4.9 % between 2019 and 2024.
Has the Software Publishing industry in Australia grown or declined over the past 5 years?
The market size of the Software Publishing industry in Australia has been growing at a CAGR of 14.5 % between 2019 and 2024.
What is the forecast growth of the Software Publishing industry in Australia over the next 5 years?
Over the next five years, the Software Publishing industry in Australia is expected to grow.
What are the biggest companies in the Software Publishing market in Australia?
The biggest companies operating in the Software Publishing market in Australia are Atlassian, Wisetech Global and Xero
What does the Software Publishing in Australia include?
Funding software development and Developing computer software for mass production are part of the Software Publishing industry.
Which companies have the highest market share in the Software Publishing in Australia?
The company holding the most market share in Australia is Atlassian.
How competitive is the Software Publishing industry in Australia?
The level of competition is high and steady in the Software Publishing industry in Australia.
