Sports Administrative Services in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: January 2024
ANZSIC R9114Revenue
$8.3bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
9,417
Businesses
531
Wages
$XXX.Xm
Sports Administrative Services in Australia industry analysis
The Sports Administrative Services industry has capitalised on the surging value of broadcast rights. TV broadcasters, pay TV providers and streaming services have intensely competed for exclusive access to the rights to broadcast live sporting events, especially for popular national competitions like the NRL or the AFL. Over the past decade, Increasingly competitive bidding processes have driven up the price of broadcast agreements, which has driven revenue growth in the industry as a whole. Overall, industry revenue is expected to rise at an annualised 2.6% over the five years through 2023-24, to $8.3 billion. This includes an expected jump of 3.8% in 2023-24.
Trends and Insights
- Administrators have capitalised on the surging value of broadcast rights. Through competitive bidding processes, administrators like the AFL have successfully leveraged the popularity of live sport to fuel significant gains in revenue from broadcast agreements.
- Broadcast rights are increasingly central to the revenue model of major national sporting administrators. The surging value of broadcast agreements has meant that they are accounting for a growing share of industry-wide revenue.
- Most major national sporting administrators are located in Melbourne or Sydney. This stems from a need to attract labour and to be nearby key stakeholders.
- Competition for spectators and participants of sport in Australia is high. Major sporting codes directly compete for attention in a crowded marketplace where consumers have an abundance of choice, both within and outside the industry.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.6 % over the past five years, to reach an estimated $8.3bn in 2024.
Trends and Insights
The surging value of broadcast rights fuels industry-wide revenue growth
- Over the past decade, broadcast rights have become increasingly central to the business models of sport administrations in Australia. Live sport broadcasts have risen in value as audiences have grown and wider range of platforms, like streaming services, have sought access to broadcast agreements.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
New broadcast agreements lock-in higher revenue over the coming years
- All major sporting codes have signed long-term broadcast agreements for the coming years, reaffirming the centrality of broadcast deals to the revenue model for administrators of major sporting codes in Australia.
Biggest companies in the Sports Administrative Services in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
AFL | 942.2 | |
Australian Rugby League Commission | 721.9 | |
Tennis Australia | 592.9 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Ticket sales and memberships, Other products and services and Broadcast rights. Ticket sales and memberships is the largest segment of the Sports Administrative Services in Australia.
Trends and Insights
Media broadcast rights underpin the revenue model of major Australian sporting bodies
- Broadcast rights represent the largest source of revenue for the industry. Sport administrators sell the rights to media companies that broadcast the games live.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Horse and Dog Racing in Australia
- Amusement Parks and Centres Operation in Australia
- Sports and Physical Recreation Clubs in Australia
- Sports and Recreation Facilities Operation in Australia
International industries
- Sports Administrative Services in New Zealand
Table of Contents
About this industry
Industry definition
Industry operators primarily administer and control sports or physical recreation organisations. Operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.
What's included in this industry?
National sporting association or league administrationState or territory sporting association or league administrationRegional or district sporting association or league administrationSports administration servicesCompanies
AFLAustralian Rugby League CommissionTennis AustraliaPurchase this report to view all 7 major companies in this industry.
Related Terms
AUSTRALIAN SPORTS ANTI-DOPING AUTHORITY (ASADA) PERFORMANCE-ENHANCING DRUGMCGIndustry Code
ANZSIC 9114 - Sports Administrative Services in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Administrators have capitalised on the surging value of broadcast rights. Through competitive bidding processes, administrators like the AFL have successfully leveraged the p...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Broadcast rights are increasingly central to the revenue model of major national sporting administrators. The surging value of broadcast agreements has meant that they are ac...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Most major national sporting administrators are located in Melbourne or Sydney. This stems from a need to attract labour and to be nearby key stakeholders.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition for spectators and participants of sport in Australia is high. Major sporting codes directly compete for attention in a crowded marketplace where consumers have a...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The surging value of broadcast agreements entrench the dominance of the AFL and the NRL. Both competitions have attracted record broadcast fees that will ensure they account ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of AFL's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Australian Rugby League Commission's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Tennis Australia's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for AFL, and factors influencing its performance in the industry
- Description and key data for Australian Rugby League Commission, and factors influencing its performance in the industry
- Description and key data for Tennis Australia, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Spectator sport participation in Australia soared in 2022-23. This development benefited sporting administrators and allowed them to attract higher revenue from ticket sales.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profitability collapsed during the pandemic. Extended lockdowns and border closures heavily restricted revenue from ticket sales, while the costs of maintaining the operation...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Sports Administrative Services industry in Australia in 2024?
The market size of the Sports Administrative Services industry in Australia is $8.3bn in 2024.
How many businesses are there in the Sports Administrative Services in Australia industry in 2024?
There are 531 businesses in the Sports Administrative Services industry in Australia, which has grown at a CAGR of 8.1 % between 2019 and 2024.
Has the Sports Administrative Services industry in Australia grown or declined over the past 5 years?
The market size of the Sports Administrative Services industry in Australia has been growing at a CAGR of 2.6 % between 2019 and 2024.
What is the forecast growth of the Sports Administrative Services industry in Australia over the next 5 years?
Over the next five years, the Sports Administrative Services industry in Australia is expected to grow.
What are the biggest companies in the Sports Administrative Services market in Australia?
The biggest companies operating in the Sports Administrative Services market in Australia are AFL, Australian Rugby League Commission and Tennis Australia
What does the Sports Administrative Services in Australia include?
National sporting association or league administration and State or territory sporting association or league administration are part of the Sports Administrative Services industry.
Which companies have the highest market share in the Sports Administrative Services in Australia?
The company holding the most market share in Australia is AFL.
How competitive is the Sports Administrative Services industry in Australia?
The level of competition is high and increasing in the Sports Administrative Services industry in Australia.
