Sports Instructors in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC P8211Revenue
$1.4bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
27,872
Businesses
6,801
Wages
$XXX.Xm
Sports Instructors in Australia industry analysis
The COVID-19 pandemic has hurt industry performance, particularly through lockdown restrictions on group sizes and indoor activities, slashing sport participation. Despite being subdued over the two years through 2020-21, competition from gyms, fitness centres and general fitness activities like walking and running has reduced industry revenue. Health consciousness and the size of the Australian population have grown, supporting sports instructors. Growth in discretionary income has also made consumers more willing to spend on non-essential products and services like sporting lessons. Revenue is expected to drop at an annualised 0.5% over the five years through 2022-23, to $1.4 billion. This trend includes an anticipated rise of 1.0% in the current year because of increasing sports participation.Despite slowed demand for health clubs over the two years through 2020-21, gyms and fitness centres' growing popularity has been detrimental to sports instructors. Gyms and fitness centres provide flexible exercise times for consumers. They offer greater value for money than organised sport, as the amount of money spent relative to the amount of time exercising tends to be lower. Industry enterprise and establishment numbers have increased, boosting internal competition and contributing to a lag in profitability. Sports instructors have started to increasingly adopt sports analytics into their practices, as it helps them measure athletic performance. Some larger companies have introduced cameras and machine learning software to track ball speeds, spin rates and player movement.The industry is on track to bounce back as sports instructors recover from a pandemic-related downturn. A projected climb in household discretionary income is likely to drive demand growth, as consumers will be better able to afford instruction services. Health and wellbeing concerns, like the rising obesity rate, are poised to prompt government intervention, encouraging exercise through organised sport, particularly in schools. Overall, revenue is forecast to rise at an annualised 0.8% through the end of 2027-28, to $1.5 billion.
Trends and Insights
- The COVID-19 pandemic has constrained sports instructors' performance. Government-imposed lockdowns and restrictions on indoor and outdoor group sizes have curbed business operations over the two years through the end of 2020-21.
- Demand for basketball coaching has soared as the National Basketball Association (NBA) spiked in popularity in Australia. Australia is the third-largest market for the NBA League Pass streaming service, after only the United States and China.
- The distribution of sports instructor businesses across Australia follows population distribution, with a higher concentration in Australia's eastern states. New South Wales, Victoria and Queensland host over 80.0% of all industry businesses.
- Outside the industry, sports instructors compete with in-house club coaches and companies in the Gyms and Fitness Centres industry. Expansion in the number of gyms and fitness centres has intensified competition for the industry.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated $1.4bn in 2023.
Trends and Insights
The COVID-19 pandemic has presented a significant challenge for the industry, hurting revenue
- Sport participation has declined, in line with a growing proportion of Australians being classified as living inactive lifestyles.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Major international sporting events are poised to boost public engagement in sports, fuelling industry demand
- Soccer is set to report robust growth in participation, aided by the 2022 FIFA World Cup held in Qatar and the 2023 FIFA Women's World Cup to be held in Australia and New Zealand.
Biggest companies in the Sports Instructors in Australia
| Company | Market Share (%)
2023 | Revenue ($m)
2023 |
|---|---|---|
AFL | 57.1 | |
Australian Swimming Coaches and Teachers Association | 28.5 | |
Tennis Australia | 14.3 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Swimming coaching, Soccer coaching and Tennis coaching. Swimming coaching is the largest segment of the Sports Instructors in Australia.
Trends and Insights
Demand for swimming coaching has swollen, supported by strong participation in children's swimming lessons
- Many children of primary school age undertake swimming lessons. Australians have a high swimming education rate due to the country's beach and swimming culture. Many parents enrol their children in swimming classes when they are young to ensure they are competent in the water.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Sport and Camping Equipment Retailing in Australia
- Gyms and Fitness Centres in Australia
- Sports Administrative Services in Australia
- Weight Loss Services in Australia
International industries
- Sports Coaching in the US
- Martial Arts Studios in the US
Table of Contents
About this industry
Industry definition
The industry provides non-vocational instruction in sporting and physical recreation activities. The industry does not include fitness instructors.
What's included in this industry?
Swimming coachingSoccer coachingTennis coachingGolf coachingAustralian Rules coachingBasketball coachingNetball coachingMartial arts instructionRugby league and cricket coachingGymnastics and athletics coachingCompanies
AFLAustralian Swimming Coaches and Teachers AssociationTennis AustraliaPurchase this report to view all 4 major companies in this industry.
Related Terms
FUTSALFUNCTIONAL FITNESSPARTICIPATION RATEIndustry Code
ANZSIC 8211 - Sports Instructors in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The COVID-19 pandemic has constrained sports instructors' performance. Government-imposed lockdowns and restrictions on indoor and outdoor group sizes have curbed business op...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Demand for basketball coaching has soared as the National Basketball Association (NBA) spiked in popularity in Australia. Australia is the third-largest market for the NBA Le...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The distribution of sports instructor businesses across Australia follows population distribution, with a higher concentration in Australia's eastern states. New South Wales,...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Outside the industry, sports instructors compete with in-house club coaches and companies in the Gyms and Fitness Centres industry. Expansion in the number of gyms and fitnes...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Sports Instructors industry has no major players due to high fragmentation. Numerous sports require coaching, with most instructors working independently or in small priv...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of AFL's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Australian Swimming Coaches and Teachers Association's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Tennis Australia's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for AFL, and factors influencing its performance in the industry
- Description and key data for Australian Swimming Coaches and Teachers Association, and factors influencing its performance in the industry
- Description and key data for Tennis Australia, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Competition and Consumer Act 2010 determines provisions that apply to the industry. The Act guides business practices regarding marketing and sales tactics, price setting...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wages account for the majority of the industry's cost structure owing to its service-based and labour-intensive nature. Factors like an instructor's experience, skills, quali...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Sports Instructors industry in Australia in 2024?
The market size of the Sports Instructors industry in Australia is $1.4bn in 2024.
How many businesses are there in the Sports Instructors in Australia industry in 2023?
There are 6,801 businesses in the Sports Instructors industry in Australia, which has grown at a CAGR of 5.9 % between 2018 and 2023.
Has the Sports Instructors industry in Australia grown or declined over the past 5 years?
The market size of the Sports Instructors industry in Australia has been declining at a CAGR of 0.5 % between 2018 and 2023.
What is the forecast growth of the Sports Instructors industry in Australia over the next 5 years?
Over the next five years, the Sports Instructors industry in Australia is expected to grow.
What are the biggest companies in the Sports Instructors market in Australia?
The biggest companies operating in the Sports Instructors market in Australia are AFL, Australian Swimming Coaches and Teachers Association and Tennis Australia
What does the Sports Instructors in Australia include?
Swimming coaching and Soccer coaching are part of the Sports Instructors industry.
Which companies have the highest market share in the Sports Instructors in Australia?
The company holding the most market share in Australia is AFL.
How competitive is the Sports Instructors industry in Australia?
The level of competition is moderate and increasing in the Sports Instructors industry in Australia.
