Telecommunications Resellers in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC J5803Revenue
$2.0bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
3,451
Businesses
985
Wages
$XXX.Xm
Telecommunications Resellers in Australia industry analysis
Industry resellers service niche markets while diversifying the revenue streams of infrastructure owners. Resellers have taken advantage of opportunities in the wireless telecommunications market as consumers have increasingly shifted away from fixed-line networks and towards mobile networks. However, network operators have been reluctant to wholesale 5G services recently, due to concerns around competition eroding product margins. This trend, coupled with declines in fixed-line connections, is expected to contribute to industry revenue falling at an annualised 1.3% over the five years through 2022-23 to $2.0 billion. This performance includes an anticipated 0.5% dip in the current year, as inflationary pressures diminish demand from consumers and prompt them to downgrade or cancel services.Resellers need to engage with upstream telecommunication networks to distribute their excess capacity. The mobile services segment has been the most fruitful, as demand for wireless telecommunications has continued to rise. Strong price-based competition between major carriers has enabled resellers to purchase wholesale bandwidth at lower rates, supporting growth in this segment. Despite the ACCC mandating lower wholesale access prices, mobile telecommunications resellers have passed on a proportion of these purchase cost savings to consumers to remain competitive. Rising competition has contributed to widespread merger and acquisition activity.The industry will recover over the next few years, rebounding from the disruptions caused by tough global economic conditions. The resale of fixed services is set to become an even more niche industry, with the completion of the NBN eliminating most fixed line reselling. Mobile network operators (MNO's) will become more competitive. Resold fixed line services have traditionally relied on Telstra's copper network and Optus's hybrid fibre-coaxial network, which have become increasingly obsolete on the back of the NBN's rollout. Demand for voice and other resold fixed telecommunications services will erode, as internet substitutes like software-based VoIP solutions reduce the need for these services. Industry revenue is forecast to grow at an annualised 0.9% over the five years through 2027-28 to an estimated $2.1 billion.
Trends and Insights
- The industry is on the back foot when keeping up to date with cutting edge internet speeds and higher-priced reliable coverage. The industry's major upstream carriers have all either begun to adopt or have already adopted 5G spectrum.
- Telecommunications resellers of mobile services have found a reliable niche. Demand for mobile services has ramped up and looks to continue to have a positive outlook among households in Australia.
- Resellers rely on tapping into high-use telecommunication networks. Population centres in cities like Melbourne and Sydney provide reliable business activity for resellers.
- Telecommunications resellers have used marketing techniques to build a strong brand. Branding and other forms of advertising have proven to be critical in customer acquisition and retention.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 1.3 % over the past five years, to reach an estimated $2.0bn in 2023.
Trends and Insights
Competition among resellers and upstream operators has ramped up
- The Telecommunications Resellers industry has performed poorly, despite rising demand for telecommunications services.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The 5G network will become a more accessible avenue for MVNOs
- The rollout of the 5G network has already provided an opportunity for MVNO's, as mobile network operators are more willing to offer out the lower-quality 4G network wholesale access.
Biggest companies in the Telecommunications Resellers in Australia
| Company | Market Share (%)
2023 | Revenue ($m)
2023 |
|---|---|---|
amaysim | 199.4 | |
Vocus | 59.9 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Wired services, Mobile services and Satellite services. Wired services is the largest segment of the Telecommunications Resellers in Australia.
Trends and Insights
Wired services are tapering off among industry resellers
- The proportion of industry revenue derived from wired infrastructure has dipped over the past five years.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Wired Telecommunications Network Operation in Australia
- Wireless Telecommunications Carriers in Australia
- Internet Service Providers in Australia
- Domestic Appliance Retailing in Australia
International industries
- Telecommunications Resellers in the US
- Other Telecommunications Services in New Zealand
- Telecommunications Resellers in the UK
- Telecommunications Resellers in Ireland
Table of Contents
About this industry
Industry definition
Telecommunications resellers provide fixed, mobile and data telecommunications services through networks owned by third parties. Telecommunications resellers purchase network capacity from network providers to resell through their own channels. The industry doesn’t include resellers of internet access, which are part of the Internet Service Providers industry.
What's included in this industry?
Wired servicesMobile servicesSatellite servicesPhone cardsCompanies
amaysimVocusPurchase this report to view all 2 major companies in this industry.
Related Terms
MOBILE VIRTUAL NETWORK OPERATOR (MVNO)TERMINATION CHARGEVOICE OVER INTERNET PROTOCOL (VOIP)Industry Code
ANZSIC 5809 - Telecommunications Resellers in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The industry is on the back foot when keeping up to date with cutting edge internet speeds and higher-priced reliable coverage. The industry's major upstream carriers have al...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Telecommunications resellers of mobile services have found a reliable niche. Demand for mobile services has ramped up and looks to continue to have a positive outlook among h...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Resellers rely on tapping into high-use telecommunication networks. Population centres in cities like Melbourne and Sydney provide reliable business activity for resellers.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Telecommunications resellers have used marketing techniques to build a strong brand. Branding and other forms of advertising have proven to be critical in customer acquisitio...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Amaysim has solidified its position as industry leader. Major mergers have enabled amaysim to integrate operational efficiencies with Optus and maintain its hold on a strong ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of amaysim's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Vocus's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for amaysim, and factors influencing its performance in the industry
- Description and key data for Vocus, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Telecommunications Act 1997 forms the foundation for the industry's regulatory framework. The Radiocommunications Act 1992 and the Australian Consumer Law, administered v...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Global shocks, including the pandemic, have contributed to external pressures. The resulting inflation has reduced demand, placing downward pressure on cost segments like pro...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Telecommunications Resellers industry in Australia in 2024?
The market size of the Telecommunications Resellers industry in Australia is $2.0bn in 2024.
How many businesses are there in the Telecommunications Resellers in Australia industry in 2023?
There are 985 businesses in the Telecommunications Resellers industry in Australia, which has grown at a CAGR of 3.6 % between 2018 and 2023.
Has the Telecommunications Resellers industry in Australia grown or declined over the past 5 years?
The market size of the Telecommunications Resellers industry in Australia has been declining at a CAGR of 1.3 % between 2018 and 2023.
What is the forecast growth of the Telecommunications Resellers industry in Australia over the next 5 years?
Over the next five years, the Telecommunications Resellers industry in Australia is expected to grow.
What are the biggest companies in the Telecommunications Resellers market in Australia?
The biggest companies operating in the Telecommunications Resellers market in Australia are amaysim and Vocus
What does the Telecommunications Resellers in Australia include?
Wired services and Mobile services are part of the Telecommunications Resellers industry.
Which companies have the highest market share in the Telecommunications Resellers in Australia?
The company holding the most market share in Australia is amaysim.
How competitive is the Telecommunications Resellers industry in Australia?
The level of competition is high and increasing in the Telecommunications Resellers industry in Australia.
