Telecommunications Services in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: August 2023
ANZSIC J5800Revenue
$34.3bn
Past 5-Year Growth
Profit
$XX.Xbn
Employees
42,039
Businesses
2,969
Wages
$X.Xbn
Telecommunications Services in Australia industry analysis
The Telecommunications Services subdivision provides connectivity to Australians through fixed-line, wireless and resold plans and services. Fixed-line service revenue has faltered, as consumers opt for faster and more convenient telco services like 5G. Following the NBN rollout's completion, mobile providers have tapped into a need for even faster speeds and the changing environment in which people use the internet. For instance, both workers and consumers are rapidly intensifying their data consumption as access to the internet becomes more ingrained in our day-to-day lives. Wireless price competition has heated up, which, coupled with eroding wired network revenue, has led to a decline in subdivision revenue. Overall, subdivision revenue has declined at an annualised 1.8% over the five years through 2022-23, to $33.7 billion. This trend includes a 0.6% uptick in 2022-23.
Trends and Insights
- Key digital and fibre-optics technologies are constantly transforming this subdivision. Businesses and government agencies look to adopt the best-quality connection services.
- NBN connections have saturated the wired services industry. The NBN has spread across Australia and competes with mobile services as an internet connection medium.
- Population hubs are ideal locations for telcos. Proximity to high-density infrastructure enables better access to businesses and more efficient network layouts.
- The persistent growth of mobile networks is pressuring fixed-line operators. Mobile networks are improving their coverage, data limits and download speeds.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated $34.3bn in 2023.
Trends and Insights
Telecommunications services have transformed to keep up with the times
- Flexible working arrangements have made wireless services more popular and sought after than ever before.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Business activity is projected to follow an upward trend
- Home internet usage ramped up during the COVID-19 pandemic, with mobile data taking back market share as restrictions ease and mobility is restored. This trend is anticipated to continue sticking around over the coming years, as many Australian businesses seek to maintain flexible remote working arrangements.
Biggest companies in the Telecommunications Services in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Telstra | 13,300.0 | |
SingTel Optus | 6,060.0 | |
NBN Co | 5,515.0 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Mobile services, Wired services and Resold telecommunications. Mobile services is the largest segment of the Telecommunications Services in Australia.
Trends and Insights
The rise of 5G has added to mobile services' dominance
- Mobile services include voice, messaging and non-messaging data services.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Telecommunications Resellers in Australia
Complementors
- Heavy Industry and Other Non-Building Construction in Australia
- Professional Services in Australia
- Integrated Logistics in Australia
International industries
- Cable Providers in the US
- Wireless Telecommunications Carriers in the US
- Wired Telecommunications Carriers in Canada
- Wireless Telecommunications Carriers in Canada
- Telecommunication Services in China
Table of Contents
About this industry
Industry definition
Telecommunications companies operate, maintain or provide access to facilities that transmit voice, data, text, sound and video over wire, cable, wireless and satellite networks. Not all subdivision participants own and operate telecommunications infrastructure. Telecommunications resellers purchase network capacity and then retail services to businesses and consumers. Internet service providers are not included in this subdivision.
What's included in this industry?
Mobile servicesWired servicesResold telecommunicationsCompanies
TelstraSingTel OptusNBN CoPurchase this report to view all 5 major companies in this industry.
Related Terms
FIBRE-TO-THE-PREMISES (FTTP)INTERNET SERVICE PROVIDER (ISP)TELCOIndustry Code
ANZSIC 580 - Telecommunications Services in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Key digital and fibre-optics technologies are constantly transforming this subdivision. Businesses and government agencies look to adopt the best-quality connection services.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
NBN connections have saturated the wired services industry. The NBN has spread across Australia and competes with mobile services as an internet connection medium.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Population hubs are ideal locations for telcos. Proximity to high-density infrastructure enables better access to businesses and more efficient network layouts.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The persistent growth of mobile networks is pressuring fixed-line operators. Mobile networks are improving their coverage, data limits and download speeds.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Telstra reigns supreme over other internet service providers. Despite the transition of their wired network to NBN Co, Telstra continues to dominate the other telecommunicati...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Telstra's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of SingTel Optus's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of NBN Co's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Telstra, and factors influencing its performance in the industry
- Description and key data for SingTel Optus, and factors influencing its performance in the industry
- Description and key data for NBN Co, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The ACCC monitors misleading telco claims and mergers and acquisitions. Their decision on the TPG Telecom-Telstra regional mobile network sharing proposal will drastically af...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profitability is tanking as mobile competition heats up. Rising key materials costs have also hindered profit margins for infrastructure-heavy telcos.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Telecommunications Services industry in Australia in 2024?
The market size of the Telecommunications Services industry in Australia is $34.3bn in 2024.
How many businesses are there in the Telecommunications Services in Australia industry in 2023?
There are 2,969 businesses in the Telecommunications Services industry in Australia, which has grown at a CAGR of 1.6 % between 2018 and 2023.
Has the Telecommunications Services industry in Australia grown or declined over the past 5 years?
The market size of the Telecommunications Services industry in Australia has been declining at a CAGR of 2.7 % between 2018 and 2023.
What is the forecast growth of the Telecommunications Services industry in Australia over the next 5 years?
Over the next five years, the Telecommunications Services industry in Australia is expected to grow.
What are the biggest companies in the Telecommunications Services market in Australia?
The biggest companies operating in the Telecommunications Services market in Australia are Telstra, SingTel Optus and NBN Co
What does the Telecommunications Services in Australia include?
Mobile services and Wired services are part of the Telecommunications Services industry.
Which companies have the highest market share in the Telecommunications Services in Australia?
The company holding the most market share in Australia is Telstra.
How competitive is the Telecommunications Services industry in Australia?
The level of competition is high and increasing in the Telecommunications Services industry in Australia.
