Telehealth in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC OD5550Revenue
$439.8m
Past 5-Year Growth
Profit
$XX.Xm
Employees
6,206
Businesses
4,647
Wages
$XX.Xm
Telehealth in Australia industry analysis
Telehealth has massively expanded in Australia in the wake of the COVID-19 outbreak, growing from niche services to a multibillion-dollar industry at the height of the pandemic. This growth has partly been due to an expansion of the Medicare Benefits Schedule (MBS) to support telehealth services during the pandemic and beyond. Growing use of digital communications services for work during the pandemic and the necessity of telehealth services during lockdowns and restrictions have been major drivers of increasing comfort with and uptake of these services by consumers and providers.
Trends and Insights
- The COVID-19 pandemic has created long-lasting demand for telehealth services. Increased government support and greater patient comfort with video conferencing software have seen industry revenue stay well above pre-pandemic levels.
- The COVID-19 pandemic upended the industry’s traditional focus on telephone consultations. A growing uptake of video-conferencing software during lockdowns has encouraged many to switch to video consultations.
- Age distributions are a major determinant of the concentration of industry firms by state. States with older populations, like New South Wales, Victoria and Tasmania tend to be over-represented in terms of industry enterprises relative to their share of population.
- Despite strong growth, the benefits of face-to-face consultations still overshadow the industry’s services. Most consumers still prefer face-to-face consultations out of habit.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 53.4 % over the past five years, to reach an estimated $439.8m in 2023.
Trends and Insights
The COVID-19 pandemic has led to widespread acceptance of telehealth services
- Australia's Telehealth industry has risen from obscurity, emerging from a low base of under $50.0 million per year to become a multibillion-dollar industry at the height of the COVID-19 pandemic, as patients were forced to use telehealth services to comply with restrictions on movement.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Ongoing additions to the Medicare Benefits Schedule (MBS) are set to support a higher rate of telehealth services
- The industry temporarily contracted in January 2022 when many pandemic-related temporary telehealth items expired from the MBS. However, some telehealth services have partially remained in place. For example, GPs can conduct more than 30 telehealth consultations on up to 20 days in a rolling 12-month period, while bulk billing the telehealth appointments.
Biggest companies in the Telehealth in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Healthdirect Australia | 75.7 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Telephone consultation and Video consultation. Telephone consultation is the largest segment of the Telehealth in Australia.
Trends and Insights
Demand for video consultations has surged due to the COVID-19 pandemic
- Video consultations have rapidly become the primary service for the industry. Prior to the pandemic, telephone consultations dominated industry revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- General Practice Medical Services in Australia
- Specialist Medical Services in Australia
- Public General Hospitals in Australia
- Private General Hospitals in Australia
Complementors
- There are no industries to display.
International industries
- Telehealth Services in the US
- Telehealth Services in the UK
Table of Contents
About this industry
Industry definition
Industry operators provide a variety of medical services through voice- and video-based telecommunications. The industry includes only services where the use of face-to-face health services is directly replaced by telehealth providers. Operators also digitally transfer a variety of medical data to assist with patient consultations and treatments.
What's included in this industry?
Telephone consultationVideo consultationCompanies
Healthdirect AustraliaPurchase this report to view all 1 major companies in this industry.
Related Terms
MEDICARE BENEFITS SCHEDULE (MBS)BULK BILLINGMEGABITS PER SECOND (MBPS)Industry Code
ANZSIC 8511 - Telehealth in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The COVID-19 pandemic has created long-lasting demand for telehealth services. Increased government support and greater patient comfort with video conferencing software have ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The COVID-19 pandemic upended the industry’s traditional focus on telephone consultations. A growing uptake of video-conferencing software during lockdowns has encouraged man...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Age distributions are a major determinant of the concentration of industry firms by state. States with older populations, like New South Wales, Victoria and Tasmania tend to ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Despite strong growth, the benefits of face-to-face consultations still overshadow the industry’s services. Most consumers still prefer face-to-face consultations out of habi...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry has few stand-alone players who are able to build scale. Most operators in the industry are existing GP and healthcare clinics that offer telehealth consultation...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Healthdirect Australia's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Healthdirect Australia, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Federal Government support for the industry has surged. The government has committed to bolstering ICT infrastructure and added permanent telehealth items to the Medicare Ben...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
A surge in revenue has led to rising profit margins. Greater demand has helped existing providers offset fixed costs and maximise capacity use.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Telehealth industry in Australia in 2024?
The market size of the Telehealth industry in Australia is $439.8m in 2024.
How many businesses are there in the Telehealth in Australia industry in 2023?
There are 4,647 businesses in the Telehealth industry in Australia, which has grown at a CAGR of 95.2 % between 2018 and 2023.
Has the Telehealth industry in Australia grown or declined over the past 5 years?
The market size of the Telehealth industry in Australia has been growing at a CAGR of 53.4 % between 2018 and 2023.
What is the forecast growth of the Telehealth industry in Australia over the next 5 years?
Over the next five years, the Telehealth industry in Australia is expected to grow.
What are the biggest companies in the Telehealth market in Australia?
The biggest company operating in the Telehealth market in Australia is Healthdirect Australia
What does the Telehealth in Australia include?
Telephone consultation and Video consultation are part of the Telehealth industry.
Which companies have the highest market share in the Telehealth in Australia?
The company holding the most market share in Australia is Healthdirect Australia.
How competitive is the Telehealth industry in Australia?
The level of competition is moderate and steady in the Telehealth industry in Australia.
