$1.2bn
$XX.Xm
6,665
1,805
$XXX.Xm
Like a rollercoaster, the toy and game retail industry has shown remarkable resilience during the pandemic. As consumers found themselves confined indoors due to lockdowns, they swiftly turned to toys and games to keep their children entertained. This surge in demand was not limited to indoor activities like building sets, puzzles, games, electronics and arts and crafts activities. It also extended to outdoor and sports toys, as international travel restrictions and state border closures prompted a reevaluation of holiday plans. Despite the challenges posed by strict social gathering rules and supply chain disruptions, the industry has managed to adapt and thrive.
Industry revenue has grown at a CAGR of 5.1 % over the past five years, to reach an estimated $1.2bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Kidstuff Pty Ltd | 27.1 | |
Cen Pty Ltd | 10.8 | |
Toys "R" Us | N/A |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Traditional toys and games, Electronic toys and games and Hobby equipment and supplies. Traditional toys and games is the largest segment of the Toy and Game Retailing in Australia.
The tech-toy revolution has hindered traditional toy and game sales
Toy and game retailers sell a range of products like dolls, hobby equipment and board games. Retailers operate as stand-alone stores, franchised businesses or as part of a chain store network. Products are purchased from domestic and international manufacturers and wholesalers before being sold to downstream markets.
Purchase this report to view all 3 major companies in this industry.
ANZSIC 4243 - Toy and Game Retailing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Toy and game sales surged in the wake of the pandemic. Lockdown periods drove demand for building sets, puzzles, games and art and crafts as parents looked for ways to keep c...
Learn about an industry's products and services, markets and trends in international trade.
Toy and game retailers sell traditional toys and games, electronic toys and games and hobby equipment and supplies. Advances in technology and the evolution of smart toys hav...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Population distribution is the key driver influencing where toy and game retailers choose to locate. That’s why New Soth Wales, Victoria and Queensland account for the lion’s...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Toy and game retailers largely compete on price. Consumers are price-conscious and happy to shop around to get the best bargain.
Learn about the performance of the top companies in the industry.
Toyworld is the largest toy and game retailer. The company is a considered as a specialty retailer with over 120 stores across Australia.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Toy and game retailers must stay up-to-date with changes in the General Retail industry Award to ensure compliance with current regulations. The award outlines minimum condit...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
An upswing in sales following the COVID-19 outbreak has supported the hike in profitability. Retailers have chosen to source a larger share of products from low-cost supplier...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Toy and Game Retailing industry in Australia is $1.2bn in 2024.
There are 1,805 businesses in the Toy and Game Retailing industry in Australia, which has grown at a CAGR of 5.8 % between 2019 and 2024.
The market size of the Toy and Game Retailing industry in Australia has been growing at a CAGR of 5.1 % between 2019 and 2024.
Over the next five years, the Toy and Game Retailing industry in Australia is expected to grow.
The biggest companies operating in the Toy and Game Retailing market in Australia are Kidstuff Pty Ltd, Cen Pty Ltd and Toys "R" Us
Traditional toys and games and Electronic toys and games are part of the Toy and Game Retailing industry.
The company holding the most market share in Australia is Kidstuff Pty Ltd.
The level of competition is moderate and increasing in the Toy and Game Retailing industry in Australia.