Toy and Sporting Goods Manufacturing in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: May 2024
ANZSIC C2592Revenue
$911.7m
Past 5-Year Growth
Profit
$XX.Xm
Employees
2,848
Businesses
945
Wages
$XXX.Xm
Toy and Sporting Goods Manufacturing in Australia industry analysis
Toy and sporting goods manufacturers have endured a rollercoaster ride. Import competition, driven by low-cost manufacturers from China, has remained strong across the industry, placing significant pressure on Australian manufacturers. An overall depreciation in the value of the Australian dollar has also hampered international trade, with domestic toy and sporting goods being more expensive in overseas markets. Yet the news hasn't been all bad, with sales surging over the two years through 2020-21 owing to flow-on effects linked to the outbreak of COVID-19. Industry profitability has also managed to climb on the back of greater automation by manufacturers. All in all, toy and sporting goods manufacturing revenue has been growing at an annualised 5.9% over the past five years and is expected to reach $911.7 million in 2023-24, when revenue will climb a modest 0.6%.
Trends and Insights
- Toy and sporting goods manufacturers are facing strong import competition from low-cost overseas manufacturers. This has prompted local toy and sporting goods manufacturers to offshore production.
- The industry’s products consist of toys, sporting goods and other equipment. Sporting goods sales have risen modestly as fitness and sports awareness have encouraged greater spending on sporting goods.
- New South Wales, Queensland and Victoria account for the largest shares of enterprise numbers. Significant populations and large shipping ports provide logistical support for manufacturers.
- Competition is heavily based on product quality. The overall quality of products has traditionally set some manufacturers apart, particularly for sporting goods.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 5.9 % over the past five years, to reach an estimated $911.7m in 2024.
Trends and Insights
The declining popularity of traditional toys has created challenges for manufacturers
- Consumer preferences have continued to shift towards computer games and other digital entertainment, constraining demand for toy and sporting goods manufacturing. While the toy segment is highly reliant on young consumers to drive sales of new products, age compression has influenced the type of toys children prefer, with technological toys like computer games cementing their place a firm favourites and increasingly popular.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Competition from foreign manufacturers is set to remain strong
- The value of the Australian dollar is set to strengthen over the next five years, aided in part by global monetary policy changes. While a higher dollar will make Australian goods more expensive on the international market, imports are set to become more affordable across the domestic front.
Biggest companies in the Toy and Sporting Goods Manufacturing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Kookaburra Sport | 25.9 | |
Corpique (no. 28) Pty Limited | 16.8 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Toys, Sporting goods and Other equipment. Toys is the largest segment of the Toy and Sporting Goods Manufacturing in Australia.
Trends and Insights
Rising health awareness is fuelling demand for sporting goods
- Sporting goods include fitness equipment, cricket sets, lawn bowls, fishing tackles, surfboards and skateboards. The range of sporting goods manufactured is well defined and largely saturated. A spike in sales over the past few years has led this segment to expand as a share of revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Cut and Sewn Textile Product Manufacturing in Australia
- Boatbuilding and Repair Services in Australia
- Toy and Sporting Goods Wholesaling in Australia
- Leather and Leather Substitute Product Manufacturing in Australia
International industries
- Toy, Doll & Game Manufacturing in the US
- Athletic & Sporting Goods Manufacturing in the US
- Gym & Exercise Equipment Manufacturing in the US
- Protective Sports Equipment Manufacturing in the US
- Toy, Doll & Game Manufacturing in Canada
Table of Contents
About this industry
Industry definition
Industry operators primarily manufacture a range of toys and sporting or recreational equipment. Typically following a design, sample and produce process, raw material is purchased from suppliers and used to toys and sporting goods. End products are then sold to downstream wholesale and retail markets.
What's included in this industry?
ToysSporting goodsCompanies
Kookaburra SportCorpique (no. 28) Pty LimitedPurchase this report to view all 2 major companies in this industry.
Related Terms
AGE COMPRESSION3D PRINTINGWHOLESALE BYPASSIndustry Code
ANZSIC 2592 - Toy and Sporting Goods Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Toy and sporting goods manufacturers are facing strong import competition from low-cost overseas manufacturers. This has prompted local toy and sporting goods manufacturers t...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The industry’s products consist of toys, sporting goods and other equipment. Sporting goods sales have risen modestly as fitness and sports awareness have encouraged greater ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
New South Wales, Queensland and Victoria account for the largest shares of enterprise numbers. Significant populations and large shipping ports provide logistical support for...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition is heavily based on product quality. The overall quality of products has traditionally set some manufacturers apart, particularly for sporting goods.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
This industry has no major players. Toy and sporting goods manufacturers are highly fragmented and consist of many small-scale businesses that cater to niche markets.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Kookaburra Sport's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Corpique (no. 28) Pty Limited's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Kookaburra Sport, and factors influencing its performance in the industry
- Description and key data for Corpique (no. 28) Pty Limited, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Manufacturers must adhere to labelling and product testing requirements. Manufacturers are encouraged to outline the optimal age for products and must undertake product testi...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wage costs have plummeted as a share of revenue. Investment in technology has focused on automation, improving operational efficiency and reducing labour costs.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Toy and Sporting Goods Manufacturing industry in Australia in 2024?
The market size of the Toy and Sporting Goods Manufacturing industry in Australia is $911.7m in 2024.
How many businesses are there in the Toy and Sporting Goods Manufacturing in Australia industry in 2024?
There are 945 businesses in the Toy and Sporting Goods Manufacturing industry in Australia, which has grown at a CAGR of 2.0 % between 2019 and 2024.
Has the Toy and Sporting Goods Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Toy and Sporting Goods Manufacturing industry in Australia has been growing at a CAGR of 5.9 % between 2019 and 2024.
What is the forecast growth of the Toy and Sporting Goods Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Toy and Sporting Goods Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Toy and Sporting Goods Manufacturing market in Australia?
The biggest companies operating in the Toy and Sporting Goods Manufacturing market in Australia are Kookaburra Sport and Corpique (no. 28) Pty Limited
What does the Toy and Sporting Goods Manufacturing in Australia include?
Toys and Sporting goods are part of the Toy and Sporting Goods Manufacturing industry.
Which companies have the highest market share in the Toy and Sporting Goods Manufacturing in Australia?
The company holding the most market share in Australia is Kookaburra Sport.
How competitive is the Toy and Sporting Goods Manufacturing industry in Australia?
The level of competition is high and increasing in the Toy and Sporting Goods Manufacturing industry in Australia.
