$4.8bn
$XXX.Xm
5,244
1,450
$XXX.Xm
Wholesalers in the Toy and Sporting Goods Wholesaling industry have faced difficult trading conditions over the past few years. Retailers are pivoting towards purchasing directly from manufacturers and bypassing wholesalers, which has constrained industry revenue growth. Changing consumer preferences have also hampered sales of from traditional toys and sporting goods, with the mounting popularity of consumer electronics, computer games and gaming consoles, offering consumers an alternative leisure activity. While a depreciating Australian dollar has raised the cost of imported goods, industry profit has managed to climb, largely on the back of lower wage cost. Overall, industry revenue has been climbing at an annualised 2.8% over the five years through 2023-24, to $4.8 billion. This trend includes an anticipated climb of 1.4% in the current year, fuelled by modest demand from downstream markets.
Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $4.8bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Hasbro Australia | 192.0 | |
Mattel | 175.0 | |
Playcorp | 114.0 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Sporting goods, Toys and Other products. Sporting goods is the largest segment of the Toy and Sporting Goods Wholesaling in Australia.
Sporting goods outpace other products
Industry operators wholesale toys, bicycles and bicycle parts, playground equipment, firearms, ammunition, fireworks and sporting equipment. These products are sourced from upstream domestic and international manufacturers, before being sold to downstream retailers like specialist and department stores, educational institutions, and clubs and associations.
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ANZSIC 3734 - Toy and Sporting Goods Wholesaling in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Consumer preferences are shifting away from traditional toys and sporting goods towards electronics. This trend is expected to continue as video game consoles become more aff...
Learn about an industry's products and services, markets and trends in international trade.
Traditional toys like wooden trains and board games are being infiltrated by low-cost import products. These cheap products have put added pressure on profit margins and shru...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Wholesalers often set up shops near high-economic activity regions like Victoria, New South Wales, and Queensland. This prime positioning enhances operational efficiency and ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Buyers take advantage of the industry's high fragmentation and are spoilt for choice when choosing a wholesaler. The key buyers are retail stores that sell to the general pub...
Learn about the performance of the top companies in the industry.
There are no major companies in the industry due to being highly fragmented.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Labour costs are still incurred through day-to-day business operations and through the need to promote new products being offered. Labour for day-to-day business operations i...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit margins have managed to climb in recent years. Yet, annual profit margins have been volatile thanks to increasing purchase costs following the outbreak of COVID-19 and...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Toy and Sporting Goods Wholesaling industry in Australia is $4.8bn in 2024.
There are 1,450 businesses in the Toy and Sporting Goods Wholesaling industry in Australia, which has declined at a CAGR of 1.8 % between 2019 and 2024.
The market size of the Toy and Sporting Goods Wholesaling industry in Australia has been growing at a CAGR of 2.8 % between 2019 and 2024.
Over the next five years, the Toy and Sporting Goods Wholesaling industry in Australia is expected to grow.
The biggest companies operating in the Toy and Sporting Goods Wholesaling market in Australia are Hasbro Australia, Mattel and Playcorp
Sporting goods and Toys are part of the Toy and Sporting Goods Wholesaling industry.
The company holding the most market share in Australia is Hasbro Australia.
The level of competition is high and increasing in the Toy and Sporting Goods Wholesaling industry in Australia.