Tradesman and Handyman Franchises in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: September 2024
ANZSIC OD5522Revenue
$1.3bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
8,788
Businesses
360
Wages
$XXX.Xm
Tradesman and Handyman Franchises in Australia industry analysis
The Tradesman and Handyman Franchises industry mainly consists of sole traders or two-person partnerships that operate in a franchise network and perform various skilled and manual jobs, including gardening, building maintenance, plumbing, fencing and painting. The franchise business model has become more prevalent, particularly in highly competitive service-based markets. Franchise businesses are more effective in collectively marketing and promoting their services than independent tradespeople and general handypersons.
Trends and Insights
- Slowing housing construction following the hike in mortgage interest rates and weaker household discretionary income have discouraged spending on trade and handyman services. Still, franchise businesses continue to make inroads in the garden and home maintenance markets.
- Some larger franchise businesses have enjoyed opportunities emerging in the non-residential building markets. Non-residential builders and property managers often prefer to enter long-term maintenance arrangements with prominent contractors and franchise groups.
- Almost one-third of franchise businesses operate in New South Wales, broadly corresponding with its share of the national population and economy. Still, the state has fewer gardening franchise businesses, reflecting the more medium- to high-density dwellings in the metropolitan markets.
- The Tradesman and Handyman Franchises industry exhibits high market share concentration, reflecting the dominance of a handful of franchise groups. Over 70.0% of industry revenue is generated by Jim's Group, Belron Australia (O'Brien) and VIP Home Services.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.7 % over the past five years, to reach an estimated $1.3bn in 2024.
Trends and Insights
The recent slump in housing construction has constrained the industry's performance
- A slump in housing construction from 2021-22 in response to rising mortgage interest rates and the end of the Federal Government's HomeBuilder subsidy contributed to weaker spending on tradespeople to install wiring, lighting and appliances in new dwellings and landscape new gardens.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A resurgence in residential building will drive trade installation and landscaping services
- Franchise businesses supplying trade-based services, like Jim’s Group and Belron (O’Brien), can look forward to improved trends in the residential building market on the back of mounting population pressures and the injection of public funding to expand the stock of affordable and social housing.
Biggest companies in the Tradesman and Handyman Franchises in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Jim's | 485.0 | |
O'Brien Glass | 317.0 | |
VIP Home Services Pty Ltd | 204.0 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Building structure services, Building installation services and Building completion services. Building structure services is the largest segment of the Tradesman and Handyman Franchises in Australia.
Trends and Insights
Gardening activity dips with weaker household income
- The largest source of industry revenue comes from the delivery of gardening and outdoor services, including lawn mowing, garden maintenance and landscaping services like fence construction, brick paving, tree removal, planting, lawn construction and garden design implementation.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Roofing Services in Australia
- Plumbing Services in Australia
- Electrical Services in Australia
- Gardening Services in Australia
- Franchising in Australia
International industries
- There are no industries to display.
Table of Contents
About this industry
Industry definition
The industry consists of franchised businesses that provide a range of tradesman and handyman services to households, small and mid-size businesses, and other markets.
What's included in this industry?
Concreting and bricklaying servicesPainting and plastering servicesRoofing and tiling servicesPlumbing servicesElectrical servicesCarpentry servicesHome repair and cleaning servicesGardening servicesWindow washing servicesOther tradesman and handyman servicesCompanies
Jim'sO'Brien GlassVIP Home Services Pty LtdPurchase this report to view all 5 major companies in this industry.
Related Terms
FRANCHISEEFRANCHISE OPERATORFRANCHISEPERSONAL PROTECTIVE EQUIPMENT (PPE)Industry Code
ANZSIC 3231 - Tradesman and Handyman Franchises in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Slowing housing construction following the hike in mortgage interest rates and weaker household discretionary income have discouraged spending on trade and handyman services. ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Some larger franchise businesses have enjoyed opportunities emerging in the non-residential building markets. Non-residential builders and property managers often prefer to e...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Almost one-third of franchise businesses operate in New South Wales, broadly corresponding with its share of the national population and economy. Still, the state has fewer g...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The Tradesman and Handyman Franchises industry exhibits high market share concentration, reflecting the dominance of a handful of franchise groups. Over 70.0% of industry rev...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry comprises a handful of prominent trade and handyperson franchise groups with expansive networks of franchisees. Jim’s Group, Belron Australia and VIP Home Servic...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Jim's's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of O'Brien Glass's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of VIP Home Services Pty Ltd's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Jim's, and factors influencing its performance in the industry
- Description and key data for O'Brien Glass, and factors influencing its performance in the industry
- Description and key data for VIP Home Services Pty Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Unfavourable trends in household discretionary income have eroded homeowners' capacity to outsource maintenance tasks. Rising inflationary pressures and the hike in mortgage ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Rising input costs and weaker conditions in the house construction market have squeezed industry profit margins. Franchise businesses have endured higher building material pr...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tradesman and Handyman Franchises industry in Australia in 2024?
The market size of the Tradesman and Handyman Franchises industry in Australia is $1.3bn in 2024.
How many businesses are there in the Tradesman and Handyman Franchises in Australia industry in 2024?
There are 360 businesses in the Tradesman and Handyman Franchises industry in Australia, which has grown at a CAGR of 1.5 % between 2019 and 2024.
Has the Tradesman and Handyman Franchises industry in Australia grown or declined over the past 5 years?
The market size of the Tradesman and Handyman Franchises industry in Australia has been growing at a CAGR of 0.7 % between 2019 and 2024.
What is the forecast growth of the Tradesman and Handyman Franchises industry in Australia over the next 5 years?
Over the next five years, the Tradesman and Handyman Franchises industry in Australia is expected to grow.
What are the biggest companies in the Tradesman and Handyman Franchises market in Australia?
The biggest companies operating in the Tradesman and Handyman Franchises market in Australia are Jim's, O'Brien Glass and VIP Home Services Pty Ltd
What does the Tradesman and Handyman Franchises in Australia include?
Concreting and bricklaying services and Painting and plastering services are part of the Tradesman and Handyman Franchises industry.
Which companies have the highest market share in the Tradesman and Handyman Franchises in Australia?
The company holding the most market share in Australia is Jim's.
How competitive is the Tradesman and Handyman Franchises industry in Australia?
The level of competition is high and increasing in the Tradesman and Handyman Franchises industry in Australia.
