$654.9m
$XX.Xm
3,455
1,097
$XXX.Xm
Rapid changes in visual and sound editing technology have significantly influenced the Video Post-Production Services industry's performance. The increased adoption of digital workflows and advances in software have made post-production techniques more accessible for film, TV and commercial producers. Many production companies have brought post-production services in-house, which has shifted industry demand towards sophisticated services, like high-quality visual effects and animation. Industry companies with the expertise required to offer these services have benefited from this trend. Profit margins have shot up thanks to robust industry service demand backed by government tax incentives. Revenue is forecast to climb by an average of 0.6% per year over the five years through 2024-25, to $654.9 million. This trend includes a projected uptick of 0.7% in 2024-25 thanks to climbing demand from advertising services.
Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $654.9m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Rising Sun Pictures Pty Ltd | 73.2 | |
Netflix Animation | 61.8 | |
Deluxe Australia | 26.7 |
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Industry revenue is measured across several distinct product and services lines, including Visual effects, Animation and Other visual editing. Visual effects is the largest segment of the Video Post-Production Services in Australia.
Demand for visual effects has flourished, bolstered by the increasing production of high-budget TV dramas
Industry companies primarily provide post-production services and other motion picture and video services. These include specialised motion picture or video post-production services such as editing, film and tape transfers, titling, subtitling, credits, closed captioning and computer-produced graphics, animation and special effects. The industry also includes companies that develop and process motion picture film.
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ANZSIC 5514 - Video Post-Production Services in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Revenue has expanded for video post-production providers. The trend is mostly a result of strong demand from international film studios, facilitated by a weak Australian doll...
Learn about an industry's products and services, markets and trends in international trade.
Feature film producers have become increasingly important to post-production companies. This is a result of the rising popularity of sophisticated post-production services.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
New South Wales, Queensland and Victoria have the most post-production companies. These are three of Australia's biggest states, attracting large populations and significant ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Video post-production service providers compete mostly on output quality. Companies that are advanced in their industry, like those that create realistic visual effects, are ...
Learn about the performance of the top companies in the industry.
The Video Post-Production Services industry is fragmented outside the major players, with over 95.0% of companies employing fewer than 20 people. Many post-production compani...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Post-production companies receive assistance from the Federal Government. Some of this comes through the Producer Offset incentive that offers a 40.0% tax rebate for feature ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Visual effects contracts from global franchises have supported Australian post-production service providers. Profit margins have widened thanks to robust demand for post-prod...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Video Post-Production Services industry in Australia is $654.9m in 2024.
There are 1,097 businesses in the Video Post-Production Services industry in Australia, which has grown at a CAGR of 3.0 % between 2019 and 2024.
The market size of the Video Post-Production Services industry in Australia has been growing at a CAGR of 0.6 % between 2019 and 2024.
Over the next five years, the Video Post-Production Services industry in Australia is expected to grow.
The biggest companies operating in the Video Post-Production Services market in Australia are Rising Sun Pictures Pty Ltd, Netflix Animation and Deluxe Australia
Subtitling and Visual effects are part of the Video Post-Production Services industry.
The company holding the most market share in Australia is Rising Sun Pictures Pty Ltd.
The level of competition is high and increasing in the Video Post-Production Services industry in Australia.