Wooden Furniture and Upholstered Seat Manufacturing in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC C2511Revenue
$3.7bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
18,578
Businesses
4,432
Wages
$XXX.Xm
Wooden Furniture and Upholstered Seat Manufacturing in Australia industry analysis
The Wooden Furniture and Upholstered Seat Manufacturing industry has expanded, driven by increasing demand from furniture retailers and consumer's discretionary income. Despite the COVID-19 pandemic affecting consumer behaviour, making some hesitant to commit to substantial investments like wooden furniture, it sparked interest in home renovations. Even though the residential building construction sector took a hit during movement restrictions, the Federal Government's HomeBuilder scheme generated demand as new homes required furnishing. However, the prevalence of inexpensive imports and alternatives like metal, plastic and glass furniture has challenged manufacturers' market share. Industry revenue is anticipated to rise at an annualised 1.2% over the five years through 2023-24, to $3.7 billion. This includes a 1.6% decline in the current year as rising interest rates and the cost-of-living crises push consumer sentiment into negative territory, leading households to reduce expenditure on furniture.
Trends and Insights
- The Australian Wooden Furniture industry has moderately grown due to elevated home renovation interest and preference for locally-made goods amid COVID-19. However, inexpensive imports and alternative materials have challenged the industry's expansion.
- Furniture products in the industry are categorised into upholstered wooden furniture, non-upholstered wooden furniture and upholstered seats for public transport. They’re used for household, office and transport uses, with each segment's size mirroring its industry revenue contribution.
- Manufacturers tend to be located in populated areas, favouring locations near transport facilities and retailers, allowing them to cut down on transport time and cost. That's why market concentration is predominantly in the eastern seaboard states.
- The Wooden Furniture and Upholstery industry thrives on intense competition driven by price. Yet, factors like quality, design and materials also count, especially for smaller manufacturers unable to compete with larger ones over price and operational scale.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated $3.7bn in 2023.
Trends and Insights
The COVID-19 pandemic caused disruptions in trade, yet it stimulated demand locally for manufacturers
- There's a drop in import value, yet they meet nearly half the market needs. An increase in the Australian dollar has reduced import prices, benefiting domestic consumers but making local goods expensive in foreign markets.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Local manufacturers are to benefit from increased residential construction and furniture retail activity
- In the coming years, the construction of residential buildings along with the number of households is set to uptick. The government's dedication towards building new homes, as demonstrated in the recent Federal Budget, aims to bolster construction activity and enhance economic support.
Biggest companies in the Wooden Furniture and Upholstered Seat Manufacturing in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Schiavello | 91.2 | |
Greenlit Brands | 16.1 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Upholstered wooden furniture, Non-upholstered wooden furniture and Upholstered seats for public transport. Upholstered wooden furniture is the largest segment of the Wooden Furniture and Upholstered Seat Manufacturing in Australia.
Trends and Insights
Upholstered furniture sales dominate the industry but have become susceptible to external rivalry
- Upholstered furniture, including items for lounges, offices and bedrooms, makes up the largest portion of the furniture industry's revenue. Its production is somewhat shielded from imports because of the items' size and customers' preference for custom pieces.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Wooden Structural Component Manufacturing in Australia
Complementors
- Metal Furniture Manufacturing in Australia
- Mattress Manufacturing in Australia
- Wicker and Fibreglass Furniture Manufacturing in Australia
International industries
- Household Furniture Manufacturing in the US
- Office Furniture Manufacturing in the US
- Outdoor Furniture Manufacturing in the US
- Coffin & Casket Manufacturing in the US
- Household Furniture Manufacturing in Canada
Table of Contents
About this industry
Industry definition
Companies in the industry manufacture furniture made from wood, except built-in units. Industry firms also upholster seating with wooden or metal frames, and upholster wooden furniture. Upholstered seats manufactured for transport equipment is also included in the industry.
What's included in this industry?
Upholstered wooden furnitureNon-upholstered wooden furnitureUpholstered seats for public transportCompanies
SchiavelloGreenlit BrandsPurchase this report to view all 2 major companies in this industry.
Related Terms
CARCASSOCCASIONAL FURNITUREMEDIUM-DENSITY FIBREBOARD (MDF)Industry Code
ANZSIC 2511 - Wooden Furniture and Upholstered Seat Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The Australian Wooden Furniture industry has moderately grown due to elevated home renovation interest and preference for locally-made goods amid COVID-19. However, inexpensi...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Furniture products in the industry are categorised into upholstered wooden furniture, non-upholstered wooden furniture and upholstered seats for public transport. They’re use...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Manufacturers tend to be located in populated areas, favouring locations near transport facilities and retailers, allowing them to cut down on transport time and cost. That's...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The Wooden Furniture and Upholstery industry thrives on intense competition driven by price. Yet, factors like quality, design and materials also count, especially for smalle...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The Wooden Furniture and Upholstery industry is diversified with numerous small to medium-scale producers. Large manufacturers often make office furniture, while designer bra...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Schiavello's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Greenlit Brands's performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Schiavello, and factors influencing its performance in the industry
- Description and key data for Greenlit Brands, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Macroeconomic conditions and consumer spending heavily influence the Wooden Furniture and Upholstered Seat Manufacturing industry. Economic instability, import competition an...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The Wooden Furniture and Upholstered Seat Manufacturing industry incurs materials, machinery, and labour costs. However, not all expenses apply to every operator, like leathe...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia in 2024?
The market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia is $3.7bn in 2024.
How many businesses are there in the Wooden Furniture and Upholstered Seat Manufacturing in Australia industry in 2023?
There are 4,432 businesses in the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia, which has grown at a CAGR of 3.3 % between 2018 and 2023.
Has the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia has been growing at a CAGR of 1.2 % between 2018 and 2023.
What is the forecast growth of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Wooden Furniture and Upholstered Seat Manufacturing market in Australia?
The biggest companies operating in the Wooden Furniture and Upholstered Seat Manufacturing market in Australia are Schiavello and Greenlit Brands
What does the Wooden Furniture and Upholstered Seat Manufacturing in Australia include?
Upholstered wooden furniture and Non-upholstered wooden furniture are part of the Wooden Furniture and Upholstered Seat Manufacturing industry.
Which companies have the highest market share in the Wooden Furniture and Upholstered Seat Manufacturing in Australia?
The company holding the most market share in Australia is Schiavello.
How competitive is the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia?
The level of competition is high and increasing in the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia.
