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Motorcycle Insurance in Australia - Market Research Report (2015-2030)

Danny Martin Danny Martin Melbourne, Australia Last Updated: February 2025 ANZSIC OD4160

Revenue

$1.1bn

2025-26

$1.1bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

254

Businesses

59

Wages

$XX.Xm

Motorcycle Insurance in Australia industry analysis

Motorcycle insurers have been caught up in the sectorwide price cycle. Claims payouts are climbing, and insurers have had to reshuffle their business strategies to maintain profitability. In recent years, premiums have rapidly skyrocketed to record highs, with motorcycle coverage being particularly vulnerable to such trends. Compared to other motor vehicles, motorcycles are more likely to be scrapped following an accident. With this in mind, insurers have begun pricing premiums higher to account for total forecast payouts across their members. Despite record claims, major insurer natural hazard capacities for the 2024 calendar year were even higher and haven't been met, causing premiums to vastly overshadow payouts. As a result, the industry’s profitability is expected to have spiked to 4.7% in 2024-25.

Trends and Insights

  • Price-driven growth has underpinned insurers’ performance in recent years. Insurers will need to adjust long-term industry strategies to avoid pricing their current policyholders out of the market.
  • Commercial insurance provision is becoming more popular among insurers. The market for commercial insurance has been more reliable in recent years, with the burgeoning delivery driver market supporting sales.
  • Motorcycle insurance tends to be a sub-division of many general insurance providers. Motorcycle insurers are located in major cities, following trends related to general insurance and car insurance providers.
  • Competition among motorcycle insurers depends largely on the coverage and quality of service. Older consumers often lean towards brand recognition and word-of-mouth recommendations to make the choice between insurers. However, new entrants have ramped up competition.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 3.4 % over the past five years, to reach an estimated $1.1bn in 2025.

Trends and Insights

The market for motorcycle insurance has wavered on the back of supply restraints

  • The total number of motorcycle registrations continues to grow, reaching more than 970,000 in Australia based on 2024 Bureau of Infrastructure and Transport Research Economics (BITRE) data.
  • Additional trends and insights available with purchase
Motorcycle Insurance in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Insurer premiums will dictate returns as membership numbers falter

  • Motorcycle insurers will look forward to a more stable growth path as claims inflation begins to slow. Inflationary pressures have caused a domino effect within the industry. Rising energy costs and materials procurement costs added to production costs. Not only did this heighten premiums to cover higher asset prices, but repair costs and reinsurance costs also became more expensive to account for cost pressures throughout the supply chain.

Biggest companies in the Motorcycle Insurance in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
137.6
132.3
68.6

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Motorcycle Insurance in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Private motorcycle insurance, Commercial motorcycle insurance and Compulsory third party (CTP) motorcycle insurance. Private motorcycle insurance is the largest segment of the Motorcycle Insurance in Australia.

Trends and Insights

Private motorcycle insurance is a popular segment among motorcycle enthusiasts

  • Private motorcycle insurance products target owners who operate their motor vehicles for personal use. This includes leisurely drives as well use as a primary transportation source.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry insurers underwrite (i.e. assume the risk and assign premiums for) motorcycle insurance policies. Motorcycle insurance provides financial protection against physical damage to the vehicle and bodily injury resulting from traffic collisions, as well as any resulting liability.

What's included in this industry?

Private motorcycle insuranceCommercial motorcycle insuranceCompulsory third party insurance

Companies

IAGSuncorpQBE Insurance

Purchase this report to view all 4 major companies in this industry.

Related Terms

CTPREINSURANCEUNDERWRITINGAPRA

Industry Code

ANZSIC 2006

ANZSIC 6322 - Motorcycle Insurance in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Price-driven growth has underpinned insurers’ performance in recent years. Insurers will need to adjust long-term industry strategies to avoid pricing their current policyhol...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Commercial insurance provision is becoming more popular among insurers. The market for commercial insurance has been more reliable in recent years, with the burgeoning delive...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Motorcycle insurance tends to be a sub-division of many general insurance providers. Motorcycle insurers are located in major cities, following trends related to general insu...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition among motorcycle insurers depends largely on the coverage and quality of service. Older consumers often lean towards brand recognition and word-of-mouth recommend...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Major motorcycle insurers dictate overall industry activity due to their size and stranglehold on policyholders. However, several smaller foreign-based insurers have also bra...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of IAG's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Suncorp's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of QBE Insurance's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for IAG, and factors influencing its performance in the industry
  • Description and key data for Suncorp, and factors influencing its performance in the industry
  • Description and key data for QBE Insurance, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The increasing number of motorcycles has run parallel to motor vehicle volumes as a whole. More motorists on Australian roads indicates that there are more motorcycles, gener...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Reinsurance costs are front of mind for motorcycle insurers. Motorcycle insurers are charged higher fees for reinsurance provision because motorcycle insurance is niche and c...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Motorcycle Insurance industry in Australia in 2025?

The market size of the Motorcycle Insurance industry in Australia is $1.1bn in 2025.

How many businesses are there in the Motorcycle Insurance in Australia industry in 2025?

There are 59 businesses in the Motorcycle Insurance industry in Australia, which has grown at a CAGR of 3.8 % between 2020 and 2025.

Has the Motorcycle Insurance industry in Australia grown or declined over the past 5 years?

The market size of the Motorcycle Insurance industry in Australia has been growing at a CAGR of 3.4 % between 2020 and 2025.

What is the forecast growth of the Motorcycle Insurance industry in Australia over the next 5 years?

Over the next five years, the Motorcycle Insurance industry in Australia is expected to grow.

What are the biggest companies in the Motorcycle Insurance market in Australia?

The biggest companies operating in the Motorcycle Insurance market in Australia are IAG, Suncorp and QBE Insurance

What does the Motorcycle Insurance in Australia include?

Private motorcycle insurance and Commercial motorcycle insurance are part of the Motorcycle Insurance industry.

Which companies have the highest market share in the Motorcycle Insurance in Australia?

The company holding the most market share in Australia is IAG.

How competitive is the Motorcycle Insurance industry in Australia?

The level of competition is high and steady in the Motorcycle Insurance industry in Australia.

Related Industries

Widen your competitive advantage with related industries

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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