Mobile Menu

Tradesman and Handyman Franchises in Australia - Market Research Report (2016-2031)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: January 2026 ANZSIC OD5522

Revenue

$1.4bn

2026-27

$1.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

8,938

Businesses

351

Wages

$XXX.Xm

Tradesman and Handyman Franchises in Australia industry analysis

The industry primarily consists of sole traders or two-person partnerships that operate within a franchise network. This model has become more prevalent, particularly in highly competitive service-based markets. Franchise businesses are more effective at collectively marketing and promoting their services than independent tradespeople and general handypersons.

Trends and Insights

  • Subdued housing construction and weaker household discretionary income have discouraged spending on trade and handyperson services. Still, franchise businesses continue to make inroads in the garden and home maintenance markets.
  • Some larger franchise businesses have taken advantage of opportunities emerging in the non-residential building market. Non-residential builders and property managers often prefer to enter long-term maintenance arrangements with prominent contractors and franchise groups.
  • One-third of franchise businesses operate in New South Wales, broadly corresponding with its share of the national population and economy. Still, the state has fewer gardening franchise businesses, reflecting the higher density of dwellings in the metropolitan markets.
  • The Tradesman and Handyman Franchises industry exhibits high market share concentration, reflecting the dominance of a handful of franchise groups. Over 70.0% of industry revenue is generated by Jim's Group, Belron Australia (O'Brien) and VIP Home Services.
Show more

Get more expert insights that help you cut through the noise.

Get fast answers to complex questions about your business or your client’s industry. Annual memberships include unlimited access to data and analysis for thousands of industries globally.

Get in Touch

Unlock Expert Insights with Full Platform Access

  • Human Driven & Verified Analysis
  • Structured Database Powering Workflows
  • Intelligent Tools Empowering Confident Decisions
  • Insight where-and how- you need them

How you can access insights on the Tradesman and Handyman Franchises in Australia industry

The Tradesman and Handyman Franchises in Australia Industry Report is available in multiple formats to fit seamlessly into your workflow.

IBISWorld Platform

Answer any industry question in minutes with our entire database at your fingertips.

Screen of the IBISWorld platform user interface Book a demo

API Data Delivery

Feed trusted, human-driven industry intelligence straight into your platform.

Code example of using the IBISWorld API API documentation

Integrations

Streamline your workflow with IBISWorld’s intelligence built into your toolkit.

Screen of Client Application integrating with IBISWorld data View integrations

Related Coverage

Understand the landscape with full access to an IBISWorld license

Competitors

  • There are no industries to display.

International industries

  • There are no industries to display.

Industry Statistics and Trends

Market size and recent performance (2016-2031)

Industry revenue has grown at a CAGR of 0.7 % over the past five years, to reach an estimated $1.4bn in 2026.

Trends and Insights

Variable household income trends have curbed spending on home improvements

  • The Tradesman and Handyman Franchises industry has weathered variable trends in the household and residential building markets over the five years through 2025-26, achieving modest growth in revenue and participation. Franchise groups have captured an increasing market share from independent trade contractors, gardeners, cleaners and handypeople. Franchise groups, like Belron (O'Brien) and VIP Home Services, have lifted their presence in the household market by expanding their networks and marketing.
  • Additional trends and insights available with purchase
Tradesman and Handyman Franchises in Australia
Revenue (2016-2031)
IBISWorld Logo Source: IBISWorld

Industry outlook (2026-2031)

Market size is projected to grow over the next five years.

Trends and Insights

A resurgence in residential construction will drive trade installation and landscaping services

  • Franchise businesses supplying trade-based services, like O’Brien Electrical, Plumbing Bros. and Jim’s Painting, can look forward to improved trends in the residential building market on the back of mounting population pressures and an injection of public funding to expand the stock of affordable and social housing.

Biggest companies in the Tradesman and Handyman Franchises in Australia

Company
Market Share (%)
2026
Revenue ($m)
2026
Jim's
456.0
O'Brien Glass
366.0
VIP Home Services
217.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Tradesman and Handyman Franchises in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Building structure services, Building installation services and Building completion services. Building structure services is the largest segment of the Tradesman and Handyman Franchises in Australia.

Trends and Insights

Gardening activity has dipped with weaker household incomes

  • The largest source of industry revenue comes from gardening and outdoor services, including lawn mowing, garden maintenance and landscaping services like fence construction, brick paving, tree removal, planting, lawn construction and garden design implementation.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry consists of franchised businesses that provide a range of tradesman and handyman services to households, small and mid-size businesses, and other markets.

What's included in this industry?

Products and services covered in the Tradesman and Handyman Franchises industry in Australia include Concreting and bricklaying services, Painting and plastering services, Roofing and tiling services, Plumbing services, Electrical services, Carpentry services, Home repair and cleaning services, Gardening services and Window washing services.

Companies

Companies covered in the Tradesman and Handyman Franchises industry in Australia include Jim's, O'Brien Glass and VIP Home Services.

Purchase this report to view all 5 major companies in this industry.

Related Terms

Related terms covered in the Tradesman and Handyman Franchises industry in Australia include franchisee, franchise operator, franchise and personal protective equipment (ppe) .

Industry Code

ANZSIC 2006

ANZSIC 3231 - Tradesman and Handyman Franchises in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Subdued housing construction and weaker household discretionary income have discouraged spending on trade and handyperson services. Still, franchise businesses continue to ma...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2016-2025) and forecast (2026-2031)
  • Employees, including historical (2016-2025) and forecast (2026-2031)
  • Businesses, including historical (2016-2025) and forecast (2026-2031)
  • Profit, including historical (2016-2026)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Some larger franchise businesses have taken advantage of opportunities emerging in the non-residential building market. Non-residential builders and property managers often p...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2026
  • Product innovation level

Charts

  • Products & services segmentation in 2026
  • Major market segmentation in 2026

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

One-third of franchise businesses operate in New South Wales, broadly corresponding with its share of the national population and economy. Still, the state has fewer gardenin...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2026

Tables

  • Number and share of establishments in each region in 2026
  • Number and share of revenue each region accounts for in 2026
  • Number and share of wages each region accounts for in 2026
  • Number and share of employees in each region in 2026

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The Tradesman and Handyman Franchises industry exhibits high market share concentration, reflecting the dominance of a handful of franchise groups. Over 70.0% of industry rev...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2021-2026
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry comprises a handful of prominent trade and handyperson franchise groups with expansive networks of franchisees. Jim's Group, Belron Australia and VIP Home Servic...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2022 through 2026
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2026
  • Overview of Jim's's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of O'Brien Glass's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of VIP Home Services's performance by revenue, market share and profit margin from 2020 through 2026
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Jim's, and factors influencing its performance in the industry
  • Description and key data for O'Brien Glass, and factors influencing its performance in the industry
  • Description and key data for VIP Home Services, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Unfavourable trends in household discretionary income have eroded homeowners' capacity to outsource maintenance tasks. Rising inflationary pressures and a hike in mortgage in...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2016-2031) 
  • Assistance historical data and forecast (2016-2031) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising input costs and weaker conditions in the house construction market have squeezed industry profit margins. Franchisees have faced higher building material prices due to...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2016-2031)
  • Revenue per Employee (2016-2031)
  • Revenue per Enterprise (2016-2031)
  • Employees per Establishment (2016-2031)
  • Employees per Enterprise (2016-2031)
  • Average Wage (2016-2031)
  • Wages/Revenue (2016-2031)
  • Establishments per Enterprise (2016-2031)
  • IVA/Revenue (2016-2031)
  • Imports/Demand (2016-2031)
  • Exports/Revenue (2016-2031)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2016-2031)
  • IVA (2016-2031)
  • Establishments (2016-2031)
  • Enterprises (2016-2031)
  • Employment (2016-2031)
  • Exports (2016-2031)
  • Imports (2016-2031)
  • Wages (2016-2031)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Tradesman and Handyman Franchises industry in Australia in 2026?

The market size of the Tradesman and Handyman Franchises industry in Australia is $1.4bn in 2026.

How many businesses are there in the Tradesman and Handyman Franchises industry in Australia in 2026?

There are 351 businesses in the Tradesman and Handyman Franchises industry in Australia, which has grown at a CAGR of 0.3 % between 2021 and 2026.

How may import tariffs affect the Tradesman and Handyman Franchises industry in Australia?

The Tradesman and Handyman Franchises industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Tradesman and Handyman Franchises industry in Australia?

The Tradesman and Handyman Franchises industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Tradesman and Handyman Franchises industry in Australia grown or declined over the past 5 years?

The market size of the Tradesman and Handyman Franchises industry in Australia has been growing at a CAGR of 0.7 % between 2021 and 2026.

What is the forecast growth of the Tradesman and Handyman Franchises industry in Australia over the next 5 years?

Over the next five years, the Tradesman and Handyman Franchises industry in Australia is expected to grow.

What are the biggest companies in the Tradesman and Handyman Franchises industry in Australia?

The biggest companies operating in the Tradesman and Handyman Franchises industry in Australia are Jim's, O'Brien Glass and VIP Home Services

What does the Tradesman and Handyman Franchises industry in Australia include?

Concreting and bricklaying services and Painting and plastering services are part of the Tradesman and Handyman Franchises industry in Australia.

Which companies have the highest market share in the Tradesman and Handyman Franchises industry in Australia?

The company holding the most market share in the Tradesman and Handyman Franchises industry in Australia is Jim's.

How competitive is the Tradesman and Handyman Franchises industry in Australia?

The level of competition is high and increasing in the Tradesman and Handyman Franchises industry in Australia.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

feedback