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Wine Production in Australia Industry Data and Analysis
Wine producers have faced mixed trading conditions over the past few years. They’ve benefited from growing global demand for Australian wine and premiumisation trends. In recent years, a depreciating Australian dollar and several free trade agreements with countries in the Asia-Pacific region have benefited exports. Nonetheless, declines in per capita alcohol consumption have limited domestic demand. Pandemic restrictions adversely affected the food-service market over the three years through 2021-22. However, the Chinese Government's decision in November 2020 to impose tariffs in excess of 100% on Australian wine has had the greatest effect on the industry. Australia exported more than $1.0 billion of wine to China in 2019-20. This plunged to less than $8.0 million in 2022-23. With these tariffs repealed in April 2024, export revenue is now set to rise over the two years through 2024-25. Overall, revenue is expected to have fallen at an annualised 5.2% over the five years through 2024-25 to $7.2 billion. This includes an expected 3.5% uptick in 2024-25 as China’s repeal of its tariffs lifts demand.
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What's included in this industry analysis
IBISWorld's research coverage on the Wine Production industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Wine Production industry in Australia operates under the ANZSIC industry code C1214. The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks and sold to wine merchants and retail outlets. The industry also includes the production of other alcoholic beverages not categorised elsewhere, like cider. Related terms covered in the Wine Production industry in Australia include wineries, cellar-door sales, perry, bulk wine, new world and premiumisation.
What's included in this industry?
Products and services covered in Wine Production industry in Australia include Red wine, White wine and Cider.
What companies are included in this industry?
Companies covered in the Wine Production industry in Australia include Treasury Wine Estates, Pernod Ricard Australia and Amphora Wines.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Wine Production industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Wine Production industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Wine Production industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Wine Production industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Wine Production industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Wine Production industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Wine Production industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Wine Production industry in Australia.
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Frequently Asked Questions
What is the market size of the Wine Production industry in Australia in 2026?
The market size of the Wine Production industry in Australia is $7.2bn in 2026.
How many businesses are there in the Wine Production industry in Australia in 2025?
There are 2,389 businesses in the Wine Production industry in Australia, which has grown at a CAGR of 2.8 % between 2020 and 2025.
How may import tariffs affect the Wine Production industry in Australia?
The Wine Production industry in Australia is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Wine Production industry in Australia?
The Wine Production industry in Australia is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Wine Production industry in Australia grown or declined over the past 5 years?
The market size of the Wine Production industry in Australia has been declining at a CAGR of 5.2 % between 2020 and 2025.
What is the forecast growth of the Wine Production industry in Australia over the next 5 years?
Over the next five years, the Wine Production industry in Australia is expected to decline.
What are the biggest companies in the Wine Production industry in Australia?
The biggest companies operating in the Wine Production industry in Australia are Treasury Wine Estates, Pernod Ricard Australia and Amphora Wines
What does the Wine Production industry in Australia include?
Red wine and White wine are part of the Wine Production industry in Australia.
Which companies have the highest market share in the Wine Production industry in Australia?
The company holding the most market share in the Wine Production industry in Australia is Treasury Wine Estates.
How competitive is the Wine Production industry in Australia?
The level of competition is high and increasing in the Wine Production industry in Australia.
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