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PROVINCIAL ECONOMIC PROFILE

Manitoba Economic Overview

$70.8b

GROSS PROVINCE PRODUCT

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Growth Rate 2019-24

Province
Growth Rank

0.8%

11

1,474,439

POPULATION

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Growth Rate 2019-24

Province
Growth Rank

1.5%

8

79,854

BUSINESSES

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Growth Rate 2019-24

Province
Growth Rank

1.5%

4

Overview of the Manitoba Economy

In 2024, the province of Manitoba has a population of 1,474,439, having grown an annualized 1.5% over the five years to 2024, which ranks it 8th out of 13 provinces and territories by growth rate. Manitoba's gross domestic product (GDP) in 2024 reached $70.8b, with growth of 0.8% over the 5 years to 2024. Businesses in Manitoba employed a total of 486,651 people in 2024, with average annual employment growth over the past five years of 1.4%. The top three sectors by total employment are Real Estate and Rental and Leasing, Manufacturing, Healthcare and Social Assistance, while the unemployment rate across the province in 2024 was 4.9%.

What is Manitoba's Gross Domestic Product (GDP)?

In 2024, Manitoba's GDP reached $70.8b, representing an increase of 0.8% from 2023. Manitoba's GDP has grown at an annualized rate of 1.7% over the five years to 2024. Moreover, Manitoba's trailing five-year GDP growth ranks it 11th out of 13 provinces and territories.

Provincial GDP is a measurement of a province's output, or the sum of value added from all industries in the province. It is a common indicator used to track the health of a provincial economy.

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PROVINCIAL ECONOMIC PROFILE

Manitoba Industry Trends

Learn about current trends affecting the most significant industries for Manitoba's economy, down to the county level. IBISWorld offers provincial industry research reports across all 13 provinces and territories, including 425 industries in Manitoba.

What are Manitoba's Largest Industries by Revenue?

The largest industries by revenue in Manitoba are Gasoline & Petroleum Wholesaling, Oil Drilling & Gas Extraction and Hospitals, which generated $11.1b, $10.3b and $9.7b in 2024.

See all industries in Manitoba >

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PROVINCIAL ECONOMIC PROFILE

Top Companies in Manitoba

Learn about current trends affecting the top companies in Manitoba.

Top 10 Companies in Manitoba by Employment

The largest companies by employment in Manitoba are Government of Manitoba, The Canada Life Assurance Company and Prairie Mountain Health, which employed 42,600, 10,500 and 7,846 people in 2024.

Company
2024 Employment
2024 Employment %
1.
Government of Manitoba
42,600
8.8%
2.
The Canada Life Assurance Company
10,500
2.2%
3.
Prairie Mountain Health
7,846
1.6%
4.
Maple Leaf Foods
6,500
1.3%
5.
Walmart Inc.
5,200
1.1%
6.
Bce Inc.
4,800
1.0%
7.
Manitoba Hydro
4,500
0.9%
8.
Wawanesa General Insurance Company
2,140
0.4%
9.
Brandon School Division
1,500
0.3%
10.
Buhler Industries Inc.
1,100
0.2%

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PROVINCIAL ECONOMIC PROFILE

Manitoba Sector Statistics

In Manitoba, certain sectors drive a higher share of provincial GDP and employ more workers than others. However, simply looking at raw numbers doesn't always tell the whole story. Factoring in the current year growth percentage, in addition to the annualized growth percentage over the past five years, will give you a deeper understanding of the economic situation.

What is Manitoba's GDP by Sector?

The Real Estate and Rental and Leasing, Manufacturing and Healthcare and Social Assistance sectors contributed the most to Manitoba's GDP in 2024, representing a combined 33.6% of provincial GDP.

GDP trends by sector are an important indicator of which sectors are contributing the most value-add to the provincial economy, in addition to how the provincial economy is evolving over time.

Sector
GDP
Growth 2024 (%)
Annualized Growth 2019-24
7,212,077,636
2.7%
1.3%
5,987,319,824
0.7%
0.4%
4,397,289,062
2.7%
2.7%
4,353,298,339
2.0%
2.0%
4,332,475,097
2.1%
2.1%
3,992,867,187
1.7%
-1.6%
3,780,178,466
-4.0%
-5.1%
2,963,252,929
-1.5%
-0.9%
2,956,660,888
8.2%
4.6%
2,149,906,250
3.6%
3.0%
1,464,091,064
7.1%
-0.4%
1,393,117,797
-2.1%
-2.8%

What is Manitoba's Employment by Sector?

The Healthcare and Social Assistance, Retail Trade and Manufacturing sectors contributed the most to employment in Manitoba in 2024, representing a combined 46.6% of provincial employment.

Employment trends by sector are an important indicator of which sectors are growing or contracting most rapidly relative to the provincial economy as a whole.

Sector
Employment
Growth 2024 (%)
Annualized Growth 2019-24
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PROVINCIAL ECONOMIC PROFILE

Manitoba Employment Trends

486.7k

EMPLOYMENT

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Growth Rate 2019-24

Province
Growth Rank

2.6%

10

4.9%

UNEMPLOYMENT

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Growth Rate 2019-24

Province
Growth Rank

-1.7%

3

What Employment Trends are Impacting Manitoba's Economy?

The province of Manitoba employs 486,651 people in 2024, which ranks it 5th out of 13 provinces and territories. Employment in Manitoba has grown at an annualized rate of 2.6% over the five years to 2024, overperforming the national average of 1.5%. Major sectors by employment in Manitoba include Healthcare and Social Assistance, Retail Trade and Manufacturing, which employed 94,170, 78,490 and 51,459 people in 2024, respectively. Manitoba's unemployment rate is 4.9% in 2024, which ranks it 4th out of 13 provinces and territories. Manitoba's unemployment rate has trended downwards at a rate of -1.7% over the five years to 2024, overperforming the Canada economy as a whole.

Employment trends indicate the degree of tightness or slack in labor markets, in addition to the overall strength of an economy. Faster employment growth typically indicates a strong and growing economy, while lower unemployment tends to imply tightness in labor markets. You can track unemployment trends in Manitoba, and compare them to the Canadian economy.

$86.7k

PER CAPITA DISPOSABLE INCOME

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Growth Rate 2019-24

Province
Growth Rank

2.6

10

What is Manitoba's Per Capita Disposable Income?

Per capita disposable income, also known as disposable personal income (DPI), is the amount of money that the average person in an economy has available for spending and saving after accounting for income taxes. Manitoba's DPI in 2024 was $86.7k, compared to the Canadian average of $101.1k, which places it 10th out of 13 provinces and territories.

Disposable income is regarded as a key economic indicator as trends in disposable income are indicative of the level of aggregate demand, the state of labor markets and the financial strength of households.

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PROVINCIAL ECONOMIC PROFILE

Manitoba Construction & Building Trends

$192.7m

NONRESIDENTIAL CONSTRUCTION

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Growth Rate 2019-24

Province
Growth Rank

1.8%

6

$398.9m

RESIDENTIAL CONSTRUCTION

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Growth Rate 2019-24

Province
Growth Rank

5.5%

8

8,208

BUILDING PERMITS

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Growth Rate 2019-24

Province
Growth Rank

1.9%

6

What can construction trends tell you about a state’s economy?

In Manitoba, non-residential construction was $192.7m in 2024, which ranks it 6th out of 13 provinces and territories. Residential construction was $398.9m in 2024, which places Manitoba 8th out of 13 provinces and territories. The number of building permits issued in Manitoba in 2024 was 8,208, representing a 1.9% annualized growth rate between 2019 and 2024.

Trends in the construction sector are important because it creates jobs, income and tax revenue for a state. In addition, construction sector activity impacts other sectors in its supply chain, including manufacturing, wholesaling, warehousing, transportation, and real estate, rental and leasing services.Therefore, construction trends are important indicators of the health of an economy.

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PROVINCIAL ECONOMIC PROFILE

Manitoba Population Statistics

Which Counties in Manitoba have the Largest Populations?

The counties with the highest populations in Manitoba are Winnipeg, Winkler and Thompson, which had populations of 750,033, 0 and 0 people in 2024.

Region
2024 Population
Annual Growth 2019-24 (%)
Population Growth 2024 (%)
Winnipeg
750.0k
2.6%
50.9%
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PROVINCIAL ECONOMIC PROFILE

Manitoba Demographics

In Manitoba, 16.7% of the population has a Bachelors or higher.

Education Level Manitoba

Education Level
Manitoba (%)
Bachelors or higher
16.7
Primary Education
5.8
Other
77.4
Manitoba Province Industry Reports

IBISWorld Province Industry Reports help you quickly understand how an industry performs at the province level compared with the national level by providing accurate and unbiased industry information with a local focus. Use this collection to:

  • Discover key local industry trends
  • Identify threats and opportunities at the subnational level
  • Inform your business strategies and planning

See our list of 425 Manitoba Industry Reports.

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