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Media Streaming, Social Networks & Other Content Providers in Canada Industry Data and Analysis
Canada’s media streaming and content provider industry is in the throes of a sweeping transformation, driven by dramatic shifts in consumer behaviour and technological advancement. In recent years, cord-cutting has reached an all-time high, with traditional TV subscriptions experiencing their steepest single-year drop yet. Over 10 million Canadian households are now exclusively subscribed to at least one streaming platform, a telling sign of how thoroughly digital services have eclipsed the old broadcast model. As viewership migrates online, both legacy and new players are scrambling to capture attention, experimenting with live TV, on-demand offerings and new advertising models to stay competitive and relevant. This shift has led to an industry-wide climb in revenue at a CAGR of 0.9% to $15.5 billion over the past five years, including an incline of 3.8% in 2025, when profit will reach 15.0%.
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What's included in this industry analysis
IBISWorld's research coverage on the Media Streaming, Social Networks & Other Content Providers industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Media Streaming, Social Networks & Other Content Providers industry in Canada operates under the NAICS industry code 51621CA. This industry comprises companies primarily providing media streaming distribution services, operating media broadcasting, satellite and cable television networks and supplying information, such as news reports, articles, pictures and features, to the news media. These establishments may operate by cable systems, satellite transmission or over the Internet. Related terms covered in the Media Streaming, Social Networks & Other Content Providers industry in Canada include churn, arpu (average revenue per user), svod (subscription video on demand), ott (over-the-top) and bundling.
What's included in this industry?
Products and services covered in Media Streaming, Social Networks & Other Content Providers industry in Canada include Licensing rights, Advertising time, space and similar services and Programming package, pay-per-view, on-demand, and streaming distribution services.
What companies are included in this industry?
The Media Streaming, Social Networks & Other Content Providers industry in Canada is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Media Streaming, Social Networks & Other Content Providers industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Media Streaming, Social Networks & Other Content Providers industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Media Streaming, Social Networks & Other Content Providers industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Media Streaming, Social Networks & Other Content Providers industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Media Streaming, Social Networks & Other Content Providers industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Media Streaming, Social Networks & Other Content Providers industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Media Streaming, Social Networks & Other Content Providers industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Media Streaming, Social Networks & Other Content Providers industry in Canada.
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Frequently Asked Questions
What is the market size of the Media Streaming, Social Networks & Other Content Providers industry in Canada in 2026?
The market size of the Media Streaming, Social Networks & Other Content Providers industry in Canada is $15.5bn in 2026.
How many businesses are there in the Media Streaming, Social Networks & Other Content Providers industry in Canada in 2025?
There are 285 businesses in the Media Streaming, Social Networks & Other Content Providers industry in Canada, which has declined at a CAGR of 1.2 % between 2020 and 2025.
How may import tariffs affect the Media Streaming, Social Networks & Other Content Providers industry in Canada?
The Media Streaming, Social Networks & Other Content Providers industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Media Streaming, Social Networks & Other Content Providers industry in Canada?
The Media Streaming, Social Networks & Other Content Providers industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Media Streaming, Social Networks & Other Content Providers industry in Canada grown or declined over the past 5 years?
The market size of the Media Streaming, Social Networks & Other Content Providers industry in Canada has been growing at a CAGR of 0.9 % between 2020 and 2025.
What is the forecast growth of the Media Streaming, Social Networks & Other Content Providers industry in Canada over the next 5 years?
Over the next five years, the Media Streaming, Social Networks & Other Content Providers industry in Canada is expected to grow.
What does the Media Streaming, Social Networks & Other Content Providers industry in Canada include?
Licensing rights and Advertising space, time and similar services are part of the Media Streaming, Social Networks & Other Content Providers industry in Canada.
How competitive is the Media Streaming, Social Networks & Other Content Providers industry in Canada?
The level of competition is high and increasing in the Media Streaming, Social Networks & Other Content Providers industry in Canada.
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