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Photography in Canada Industry Data and Analysis
The Canadian photography industry has experienced renewed momentum following a steep downturn, supported by stronger economic conditions and rising personal incomes. As business optimism strengthens, companies are expanding their budgets for visual content, fueling demand for professional services across retail, real estate and hospitality. This widespread investment underscores the continued importance of high-quality imagery in brand differentiation and digital engagement. While smartphone technology has become increasingly sophisticated, many clients still recognize the value and technical expertise that professional photographers bring. Over the five years to 2025, industry revenue is projected to decline at an estimated CAGR of 4.7% to $1.4 billion, though a modest rebound of 0.9% in 2025 suggests emerging recovery signs.
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What's included in this industry analysis
IBISWorld's research coverage on the Photography industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Photography industry in Canada operates under the NAICS industry code 54192CA. The Photography industry in Canada offers professional photographic services. Businesses in this industry primarily engaged in providing video and digital photography services. These services may include portrait, commercial or industrial photography. This industry also covers freelance photographers and photojournalists. Related terms covered in the Photography industry in Canada include single-lens reflex (slr) camera, digital camera, portraiture, adobe photoshop and point-and-shoot camera.
What's included in this industry?
Products and services covered in Photography industry in Canada include Portrait photography, Commercial and technical photography and Other photography services.
What companies are included in this industry?
Companies covered in the Photography industry in Canada include Lifetouch Canada Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Photography industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Photography industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Photography industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Photography industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Photography industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Photography industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Photography industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Photography industry in Canada.
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Frequently Asked Questions
What is the market size of the Photography industry in Canada in 2026?
The market size of the Photography industry in Canada is $1.4bn in 2026.
How many businesses are there in the Photography industry in Canada in 2025?
There are 6,613 businesses in the Photography industry in Canada, which has declined at a CAGR of 5.9 % between 2020 and 2025.
How may import tariffs affect the Photography industry in Canada?
The Photography industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Photography industry in Canada?
The Photography industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Photography industry in Canada grown or declined over the past 5 years?
The market size of the Photography industry in Canada has been declining at a CAGR of 4.7 % between 2020 and 2025.
What is the forecast growth of the Photography industry in Canada over the next 5 years?
Over the next five years, the Photography industry in Canada is expected to grow.
What are the biggest companies in the Photography industry in Canada?
The biggest company operating in the Photography industry in Canada is Lifetouch Canada Inc.
What does the Photography industry in Canada include?
Commercial or industrial photography and Portrait photography are part of the Photography industry in Canada.
Which companies have the highest market share in the Photography industry in Canada?
The company holding the most market share in the Photography industry in Canada is Lifetouch Canada Inc..
How competitive is the Photography industry in Canada?
The level of competition is high and increasing in the Photography industry in Canada.
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