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TV Broadcasting in Canada Industry Data and Analysis
The TV broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to accelerate their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (IBISWorld report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 2.8% to $2.7 billion through the end of 2025, inching downward 0.5% in 2025 alone as broader economic growth benefits companies.
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What's included in this industry analysis
IBISWorld's research coverage on the TV Broadcasting industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The TV Broadcasting industry in Canada operates under the NAICS industry code 51612CA. This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online. Related terms covered in the TV Broadcasting industry in Canada include crtc, media fragmentation, bandwidth and high-definition tv (hdtv).
What's included in this industry?
Products and services covered in TV Broadcasting industry in Canada include Sales of local air time, Sales of national air time and Grant funding.
What companies are included in this industry?
Companies covered in the TV Broadcasting industry in Canada include Bell Media Inc., Corus Entertainment Inc. and Rogers Media Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the TV Broadcasting industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the TV Broadcasting industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the TV Broadcasting industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the TV Broadcasting industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the TV Broadcasting industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the TV Broadcasting industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the TV Broadcasting industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the TV Broadcasting industry in Canada.
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Frequently Asked Questions
What is the market size of the TV Broadcasting industry in Canada in 2026?
The market size of the TV Broadcasting industry in Canada is $2.7bn in 2026.
How many businesses are there in the TV Broadcasting industry in Canada in 2025?
There are 506 businesses in the TV Broadcasting industry in Canada, which has declined at a CAGR of 1.5 % between 2020 and 2025.
How may import tariffs affect the TV Broadcasting industry in Canada?
The TV Broadcasting industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the TV Broadcasting industry in Canada?
The TV Broadcasting industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the TV Broadcasting industry in Canada grown or declined over the past 5 years?
The market size of the TV Broadcasting industry in Canada has been declining at a CAGR of 2.8 % between 2020 and 2025.
What is the forecast growth of the TV Broadcasting industry in Canada over the next 5 years?
Over the next five years, the TV Broadcasting industry in Canada is expected to decline.
What are the biggest companies in the TV Broadcasting industry in Canada?
The biggest companies operating in the TV Broadcasting industry in Canada are Bell Media Inc., Corus Entertainment Inc. and Rogers Media Inc.
What does the TV Broadcasting industry in Canada include?
Compiling audiovisual content to form a cohesive program and Digitally transmitting TV programming are part of the TV Broadcasting industry in Canada.
Which companies have the highest market share in the TV Broadcasting industry in Canada?
The company holding the most market share in the TV Broadcasting industry in Canada is Bell Media Inc..
How competitive is the TV Broadcasting industry in Canada?
The level of competition is high and steady in the TV Broadcasting industry in Canada.
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