Boat Building in Canada - Market Research Report (2014-2029)
New York, United States
Last Updated: April 2024
NAICS 33661bCARevenue
$589.2m
Past 5-Year Growth
Profit
$XX.Xm
Employees
3,667
Businesses
353
Wages
$XXX.Xm
Boat Building in Canada industry analysis
Canadian boat builders manufacture various watercraft for personal, commercial and government use. These products are highly discretionary purchases, so boat builders benefit from growing consumer confidence, disposable income and spending. The pandemic fostered strong boat sales as rising household incomes and wealth alongside affordable borrowing conditions drove demand; similarly, lockdown restrictions encouraged individuals to find socially-distanced recreational activities, leading to heightened demand for boating. Overall, revenue has climbed at an expected CAGR of 0.2% to $589.2 million through the current period, including a 6.0% jump in 2024, where profit reached 5.8% of revenue.
Trends and Insights
- Rising inflation has stymied boat-building demand. As a highly discretionary purchase, skyrocketing interest rates have discouraged buyers from taking out loans to purchase boats.
- Most consumers purchase smaller outboard motorboats and non-powered boats. These products are smaller, less expensive and easier to produce.
- Boat builders operate in populated areas near bodies of water. Proximity to key markets is critical for easy boat deployment.
- Boat builders primarily compete on price. Generic manufacturers struggle to compete with low-cost imports but luxury boat manufacturers have more leeway in custom-built segments.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated $589.2m in 2024.
Trends and Insights
Demand for boating soared during the pandemic
- Lockdown restrictions amid the pandemic led to shifting leisure and entertainment consumption trends. Most companies in the hospitality sector closed or severely limited business, while many countries enacted severe travel restrictions.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Buyers want more customization options
- Boat builders will continue to bolster sales by offering packages tailored to individual consumer needs, leading to higher demand for custom-built boats. Boat builders can offer a wide range of customizations based on consumer preferences.
Biggest companies in the Boat Building in Canada
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Brunswick International (Canada) Limited | 132.3 | 17.9 | 13.5 | |
Pelican International Inc. | 21.8 | N/A | N/A | |
Neptunus Yachts International Inc. | 17.0 | N/A | N/A |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Outboard motorboats, rowing boats, canoes, sculls and other, Inboard motorboats and Sailboats. Outboard motorboats, rowing boats, canoes, sculls and other is the largest segment of the Boat Building in Canada.
Trends and Insights
Inboard motorboats remain the most popular option
- Inboard motorboats are midsized boats powered by an attached engine located inside the hull, normally in the middle or front of the boat, with a propeller shaft (to transfer the engine's rotational power to the propellers) running through the bottom of the boat. Inboard motors offer great stability and are well-suited for commercial, offshore and water-skiing applications.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- ATV, Golf Cart & Snowmobile Manufacturing in Canada
- Aircraft, Engine & Parts Manufacturing in Canada
Complementors
- Other Plastic Product Manufacturing in Canada
- Rubber Product Manufacturing in Canada
- Engine & Turbine Manufacturing in Canada
- Ship Building in Canada
International industries
- Global Ship & Boat Building
- Boat Building in the US
- Autonomous Underwater Vehicle Manufacturing in the US
- Boatbuilding and Repair Services in Australia
- Boatbuilding and Repair Services in New Zealand
Table of Contents
About this industry
Industry definition
This industry comprises enterprises in Canada that build boats, defined as watercraft not built in shipyards and intended for personal or commercial use. Canadian companies also manufacture various boat parts.
What's included in this industry?
Inflatable manufacturingMotorboat buildingRowboats manufacturingSailboat buildingYacht buildingCompanies
Brunswick International (Canada) LimitedPelican International Inc.Neptunus Yachts International Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
INBOARD MOTORBOATOUTBOARD MOTORBOATPERSONAL WATERCRAFT (PWC)Industry Code
NAICS 336612 - Boat Building in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Rising inflation has stymied boat-building demand. As a highly discretionary purchase, skyrocketing interest rates have discouraged buyers from taking out loans to purchase b...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Most consumers purchase smaller outboard motorboats and non-powered boats. These products are smaller, less expensive and easier to produce.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Boat builders operate in populated areas near bodies of water. Proximity to key markets is critical for easy boat deployment.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Boat builders primarily compete on price. Generic manufacturers struggle to compete with low-cost imports but luxury boat manufacturers have more leeway in custom-built segme...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Most companies specialize in custom boats. Smaller boat builders often operate a single facility and struggled to match foreign manufacturers with greater economies of scale.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Brunswick International (Canada) Limited's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Pelican International Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Neptunus Yachts International Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Brunswick International (Canada) Limited, and factors influencing its performance in the industry
- Description and key data for Pelican International Inc., and factors influencing its performance in the industry
- Description and key data for Neptunus Yachts International Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Boat builders must adhere to a wide range of environmental and safety standards. These regulations have encouraged Canadian producers to make more fuel-efficient products.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchases remain the largest expense. The price of materials has risen significantly through the current period, contributing to profit volatility.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Boat Building industry in Canada in 2024?
The market size of the Boat Building industry in Canada is $589.2m in 2024.
How many businesses are there in the Boat Building in Canada industry in 2024?
There are 353 businesses in the Boat Building industry in Canada, which has declined at a CAGR of 0.4 % between 2019 and 2024.
Has the Boat Building industry in Canada grown or declined over the past 5 years?
The market size of the Boat Building industry in Canada has been growing at a CAGR of 0.2 % between 2019 and 2024.
What is the forecast growth of the Boat Building industry in Canada over the next 5 years?
Over the next five years, the Boat Building industry in Canada is expected to grow.
What are the biggest companies in the Boat Building market in Canada?
The biggest companies operating in the Boat Building market in Canada are Brunswick International (Canada) Limited, Pelican International Inc. and Neptunus Yachts International Inc.
What does the Boat Building in Canada include?
Inflatable manufacturing and Motorboat building are part of the Boat Building industry.
Which companies have the highest market share in the Boat Building in Canada?
The company holding the most market share in Canada is Brunswick International (Canada) Limited.
How competitive is the Boat Building industry in Canada?
The level of competition is moderate and steady in the Boat Building industry in Canada.
