Real Estate Sales & Brokerage in Canada - Market Research Report (2014-2029)
New York, United States
Last Updated: July 2024
NAICS 53121CARevenue
$25.7bn
Past 5-Year Growth
Profit
$XX.Xbn
Employees
35,625
Businesses
84,258
Wages
$X.Xbn
Real Estate Sales & Brokerage in Canada industry analysis
Real estate sales and brokerage services are closely aligned with the health of the Canadian real estate market. Revenue rises alongside property prices and real estate transaction volumes as real estate agents are paid on a commission basis when they close a deal. A growing, aging and progressively wealthy Canadian population has boosted demand for residential properties. Revenue is expected to swell at a CAGR of 6.8% to $25.4 billion through the end of 2023, despite a slump of 5.0% in 2023 alone when profit will account for 37.2% of revenue.
Trends and Insights
- Revenue for real estate salespeople and brokers has surged. Growing prices for residential and commercial property benefits commissions. The nonresidential market has endured significant volatility since the spread of COVID-19.
- Low interest rates encouraged real estate purchases between 2018 and 2021. Since 2022, growing interest rates have dampened demand.
- Ontario's share of establishments continues to grow. Ontario has added about 15,000 establishments since 2018 and now accounts for more than 50.0% of all establishments.
- Competition is fierce because of market saturation and low barriers to entry. Competition results in a high level of personalized service from highly motivated staff, making it difficult for businesses to compete across a large geographic area.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 6.4 % over the past five years, to reach an estimated $25.7bn in 2024.
Trends and Insights
Booming housing prices affect the industry
- Population growth, employment and income levels, access to credit and prevailing mortgage rates affect housing affordability. These factors drive demand and prices. Home prices have continued to soar amid a lack of supply.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Home values continue to grow
- Moderate growth in the stock of residential and nonresidential real estate will prevent a quick correction in home prices. While concerns of an overheated housing market will linger, there will be little change in the coming years.
Biggest companies in the Real Estate Sales & Brokerage in Canada
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Bridgemarq Real Estate Services Inc. | N/A | N/A | N/A | |
RE/MAX Holdings Inc. | N/A | N/A | N/A |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Residential sales and rentals, Commercial sales and rentals and Sales or rental of land and other consulting, transaction and adviso. Residential sales and rentals is the largest segment of the Real Estate Sales & Brokerage in Canada.
Trends and Insights
Performance is reliant on the residential market
- The residential market is composed of single-family homes, attached homes for sale or rent and individual apartments. The residential market segment does not include the sale of entire multifamily apartment complexes.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Apartment Rental in Canada
Complementors
- Apartment & Condominium Construction in Canada
- Real Estate Investment Trusts in Canada
- Property Management in Canada
International industries
- Global Commercial Real Estate
- Real Estate Sales & Brokerage in the US
- Real Estate Services in Australia
- Real Estate Services in New Zealand
- Estate Agents in the UK
Table of Contents
About this industry
Industry definition
The Real Estate Sales and Brokerage industry in Canada sells, buys or rents real estate for others. Industry operators do not own the property, but act as intermediaries between owners or sellers and buyers or tenants.
What's included in this industry?
Selling residential or commercial real estate on behalf of clientsBuying residential or commercial real estate on behalf of clientsRenting residential or commercial real estate on behalf of clientsCompanies
Bridgemarq Real Estate Services Inc.RE/MAX Holdings Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
REAL ESTATE BROKERFRANCHISEFORECLOSUREIndustry Code
NAICS 53121 - Real Estate Sales & Brokerage in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Revenue for real estate salespeople and brokers has surged. Growing prices for residential and commercial property benefits commissions. The nonresidential market has endured...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Low interest rates encouraged real estate purchases between 2018 and 2021. Since 2022, growing interest rates have dampened demand.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Ontario's share of establishments continues to grow. Ontario has added about 15,000 establishments since 2018 and now accounts for more than 50.0% of all establishments.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition is fierce because of market saturation and low barriers to entry. Competition results in a high level of personalized service from highly motivated staff, making ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The localized nature of real estate limits concentration. Most consumers prefer to buy from an agent with intimate knowledge of the surrounding area and all applicable laws a...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Bridgemarq Real Estate Services Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of RE/MAX Holdings Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Bridgemarq Real Estate Services Inc., and factors influencing its performance in the industry
- Description and key data for RE/MAX Holdings Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
When the homeownership rate grows, more people are buying homes. This expands the consumer base for real estate agents and brokers, aiding revenue and profit growth.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Labour costs encompass agent commissions, which typically account for between 5.0% and 6.0% of the total transaction value.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Real Estate Sales & Brokerage industry in Canada in 2024?
The market size of the Real Estate Sales & Brokerage industry in Canada is $25.7bn in 2024.
How many businesses are there in the Real Estate Sales & Brokerage in Canada industry in 2024?
There are 84,258 businesses in the Real Estate Sales & Brokerage industry in Canada, which has grown at a CAGR of 1.0 % between 2019 and 2024.
Has the Real Estate Sales & Brokerage industry in Canada grown or declined over the past 5 years?
The market size of the Real Estate Sales & Brokerage industry in Canada has been growing at a CAGR of 6.4 % between 2019 and 2024.
What is the forecast growth of the Real Estate Sales & Brokerage industry in Canada over the next 5 years?
Over the next five years, the Real Estate Sales & Brokerage industry in Canada is expected to grow.
What are the biggest companies in the Real Estate Sales & Brokerage market in Canada?
The biggest companies operating in the Real Estate Sales & Brokerage market in Canada are Bridgemarq Real Estate Services Inc. and RE/MAX Holdings Inc.
What does the Real Estate Sales & Brokerage in Canada include?
Selling residential or commercial real estate on behalf of clients and Buying residential or commercial real estate on behalf of clients are part of the Real Estate Sales & Brokerage industry.
Which companies have the highest market share in the Real Estate Sales & Brokerage in Canada?
The company holding the most market share in Canada is Bridgemarq Real Estate Services Inc..
How competitive is the Real Estate Sales & Brokerage industry in Canada?
The level of competition is high and increasing in the Real Estate Sales & Brokerage industry in Canada.
