$145.8m
$X.Xm
815
385
$XX.Xm
Toy, doll and game manufacturers have struggled over the current period. With manufacturers producing overlapping goods, price competition is high, forcing domestic manufacturers to lower prices to compete with inexpensive imports from low-cost countries. This trend has led many large manufacturers to offshore their operations to take advantage of lower wage costs, contributing to the heightened levels of import penetration. During this time, volatile input prices prevented significant profit gains. The 2020 pandemic had mixed effects on manufacturers as temporary closures of retailers led to a dip in revenue. Still, a rise in leisure time and families spending more time at home offset some losses.
Industry revenue has declined at a CAGR of 14.2 % over the past five years, to reach an estimated $145.8m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Worx Toys Inc. | 5.3 | N/A | N/A | |
Mattel Canada Inc. | N/A | N/A | N/A |
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Industry revenue is measured across several distinct product and services lines, including Electronic toys, Nonelectronic games and puzzles and Dolls and action figures. Electronic toys is the largest segment of the Toy, Doll & Game Manufacturing in Canada.
Nonelectronic games and puzzles become more popular among consumers
This industry manufactures dolls, doll accessories, action figures, toys, games, hobby kits and children’s vehicles, except metal bicycles and tricycles.
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NAICS 339930 - Toy, Doll & Game Manufacturing in Canada
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Import penetration has hit manufacturers hard. Domestic manufacturers have faced stiff price-based competition from low-wage countries, forcing them to stop operating or offs...
Learn about an industry's products and services, markets and trends in international trade.
Nonelectronic games and puzzles expenditure has surged. Following the outbreak of COVID-19, families increasingly spent time at home, which boosted board game and puzzle sale...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Large populations and ports attract toy, doll and game manufacturers. Manufacturers establish near populated areas and ports to gain access to skilled workers and lower trans...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Manufacturers compete heavily on price. Since manufacturers produce similar products that can act as substitutes for each other, price is a significant source of competition.
Learn about the performance of the top companies in the industry.
No company has amassed more than 5.0% of the market. Previously, Mattel was the largest toy, doll and game manufacturer in Canada, but the company closed its Montreal facilit...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Health Canada heavily regulates manufacturers. Manufacturers must produce toys, dolls and games that comply with Health Canada regulations to prevent mechanical, suffocating ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit has fluctuated considerably. Mattel exiting the industry resulted in a drop in profit. However, improving economic conditions has enabled profit to bounce back.
Including values and annual change:
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Key data sources in Canada include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Toy, Doll & Game Manufacturing industry in Canada is $145.8m in 2024.
There are 385 businesses in the Toy, Doll & Game Manufacturing industry in Canada, which has grown at a CAGR of 3.1 % between 2019 and 2024.
The market size of the Toy, Doll & Game Manufacturing industry in Canada has been declining at a CAGR of 14.2 % between 2019 and 2024.
Over the next five years, the Toy, Doll & Game Manufacturing industry in Canada is expected to grow.
The biggest companies operating in the Toy, Doll & Game Manufacturing market in Canada are Worx Toys Inc. and Mattel Canada Inc.
Manufacturing action figures and Manufacturing dolls, doll parts and doll clothing are part of the Toy, Doll & Game Manufacturing industry.
The company holding the most market share in Canada is Worx Toys Inc..
The level of competition is high and steady in the Toy, Doll & Game Manufacturing industry in Canada.