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Online Shopping in China Industry Data and Analysis
The Online Shopping industry in China is expected to grow at a CAGR of 17.8% over the past five years through 2025. This trend includes anticipated growth of 15.4% in the current year. The industry's rapid growth can be attributed to the rising popularity of ecommerce in China and online businesses continuously developing their services. Additionally, the number of mobile internet users has greatly increased over the past five years, as mobile internet services have continued to develop, boosting the industry's performance.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. Furthermore, constantly improving living standards and increasing disposable incomes have increased internet access across the population.The industry is forecast to continue expanding and will account for a greater proportion of total retail sales over the next five years. According to the National Bureau of Statistics, China had over 1.1 billion internet users as of December 2024, representing approximately 78.7% of the population. As industry services improve and more individuals connect to the internet, the industry is projected to record stable growth over the next five years. Overall, industry revenue is forecast to grow at a CAGR of 12.9% over the next five years through 2030.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Shopping industry in China includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Online Shopping industry in China operates under the industry code 6220. The Online Shopping industry in China comprises retail businesses that use the internet as the primary selling platform. Online business transactions between different countries, online bill payment, digital product downloads, internet banking and e-ticketing are not included in the industry. Related terms covered in the Online Shopping industry in China include bricks-and-mortar, broadband and phishing.
What's included in this industry?
Products and services covered in Online Shopping industry in China include 3C products and household appliances, Clothes, shoes and bags and Cosmetics and jewelry.
What companies are included in this industry?
Companies covered in the Online Shopping industry in China include Alibaba Group Holding Limited, JD.com, Inc. and PDD Holdings Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Shopping industry in China.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Shopping industry in China.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Shopping industry in China.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Shopping industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Shopping industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Shopping industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Shopping industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Shopping industry in China.
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Frequently Asked Questions
What is the market size of the Online Shopping industry in China in 2026?
The market size of the Online Shopping industry in China is $3.3tr in 2026.
How many businesses are there in the Online Shopping industry in China in 2025?
There are 147k businesses in the Online Shopping industry in China, which has grown at a CAGR of 4.3 % between 2020 and 2025.
How may import tariffs affect the Online Shopping industry in China?
The Online Shopping industry in China is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Shopping industry in China?
The Online Shopping industry in China is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Shopping industry in China grown or declined over the past 5 years?
The market size of the Online Shopping industry in China has been growing at a CAGR of 17.8 % between 2020 and 2025.
What is the forecast growth of the Online Shopping industry in China over the next 5 years?
Over the next five years, the Online Shopping industry in China is expected to grow.
What are the biggest companies in the Online Shopping industry in China?
The biggest companies operating in the Online Shopping industry in China are Alibaba Group Holding Limited, JD.com, Inc. and PDD Holdings Inc.
What does the Online Shopping industry in China include?
3C products and household appliances and Clothes, shoes and bags are part of the Online Shopping industry in China.
Which companies have the highest market share in the Online Shopping industry in China?
The company holding the most market share in the Online Shopping industry in China is Alibaba Group Holding Limited.
How competitive is the Online Shopping industry in China?
The level of competition is high and increasing in the Online Shopping industry in China.
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