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Social Networking in China Industry Data and Analysis
The development of the Social Networking industry in China is mainly driven by the development of social marketing and social value-added services. With the development and application of technology in the data field, social marketing provides users with more valuable information through accurate insight, and greatly improves the delivery efficiency. On the other hand, with the formation of users' payment habits and the continuous enrichment of digital content on social network platforms, the sales revenue of the Social Networking industry in China is increasing rapidly.Industry revenue is expected to increase at an annualized 9.1% over the five years through 2025, to $51.0 billion. According to the China Internet Network Information Center (CNNIC), the number of internet users in China totaled 1.09 billion at June of 2024. The internet penetration rate has reached 77.5%.Profit is expected to account for 7.9% of industry revenue in 2025. As industry competition intensifies, platforms need to compete on price, upgrade content and retain users. This increases costs and squeezes profit margins.Industry enterprises continue to develop various market segments to reach more users, and then create new value-added services to improve user retention. The downstream customers of social networking are not only ordinary users, but also enterprise users. When using corporate social networking, employees tend to use online chat, file sharing, task allocation and other functions to meet their daily work needs. Meanwhile, they are focusing on the security and stability of their platforms. The enterprise social networking market is likely to continue to expand in the future.Industry revenue is forecast to increase at an annualized 4.5% over the five years through 2030, to reach $63.5 billion in 2030. Strong revenue growth will be mainly due to the increase in social features that social networks can provide.
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What's included in this industry analysis
IBISWorld's research coverage on the Social Networking industry in China includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The Social Networking industry in China operates under the industry code 6222. The Social Networking industry in China is rooted in two aspects: social interaction and the internet. Industry enterprises create online communities with groups of people who share similar interests. Registered users are provided with various methods of communicating with each other. Related terms covered in the Social Networking industry in China include open platform, application programming interface (api) and weibo.
What's included in this industry?
Products and services covered in Social Networking industry in China include Social interaction products, Community building products and Content creation and sharing products.
What companies are included in this industry?
Companies covered in the Social Networking industry in China include Tencent Holdings Limited, Kuaishou Technology and Baidu, Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Social Networking industry in China.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Social Networking industry in China.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Social Networking industry in China.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Social Networking industry in China. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Social Networking industry in China. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Social Networking industry in China. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Social Networking industry in China. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Social Networking industry in China.
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Frequently Asked Questions
What is the market size of the Social Networking industry in China in 2026?
The market size of the Social Networking industry in China is $51.0bn in 2026.
How many businesses are there in the Social Networking industry in China in 2025?
There are 7,944 businesses in the Social Networking industry in China, which has grown at a CAGR of 2.0 % between 2020 and 2025.
How may import tariffs affect the Social Networking industry in China?
The Social Networking industry in China is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Social Networking industry in China?
The Social Networking industry in China is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Social Networking industry in China grown or declined over the past 5 years?
The market size of the Social Networking industry in China has been growing at a CAGR of 9.1 % between 2020 and 2025.
What is the forecast growth of the Social Networking industry in China over the next 5 years?
Over the next five years, the Social Networking industry in China is expected to grow.
What are the biggest companies in the Social Networking industry in China?
The biggest companies operating in the Social Networking industry in China are Tencent Holdings Limited, Kuaishou Technology and Baidu, Inc.
What does the Social Networking industry in China include?
Social interaction products and Community building products are part of the Social Networking industry in China.
Which companies have the highest market share in the Social Networking industry in China?
The company holding the most market share in the Social Networking industry in China is Tencent Holdings Limited.
How competitive is the Social Networking industry in China?
The level of competition is moderate and increasing in the Social Networking industry in China.
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